L'Oreal case study: Strategic Management
Case study - 12 pages - Management
L'Oreal is a French-based company specialized in the development, manufacture and marketing of cosmetics and dermatological products. Created in 1907 by Eugene Schueller, the brand has considerably developed itself in a highly competitive market with constant change. L'Oreal has succeeded in...
Internationalization process: Michelin
Case study - 8 pages - Business strategy
The Michelin Company was founded in 1889 in Clermont-Ferrand (France) by Edouard Michelin. Initially, Michelin employed 52 persons in a plant spread over 32 acres. Edouard Michelin benefited of his brother's (André Michelin) support. The two brothers were complementary: André was an innovator,...
Consultant-client relationship and the consequences of the role change during the consulting process
Essay - 10 pages - Management
The client-consultant relationship is usually treated as central to the nature of a management consultancy work. Though it is true that consultants need to have a clear conceptual picture of their definition of consultation, and they need to understand how the operational model they choose helps...
Air France and KLM, Case study
Case study - 3 pages - Business strategy
To be competitive in the airline industry, companies need to be in control of cost control and management. Companies need to reduce their exposition to risk (fuel management) and control the efficiency of each type of plane they operate. As the industry requires high fixed costs, companies have...
Comparison of HRM models in two different countries: France and China
Essay - 6 pages - Human resources
Raymond Miles introduced the term ?human resources' in 1965 after the evidence that human beings and human relations were changing in a professional environment. Human resources are considered as an ?umbrella' gathering several different approaches rather than a single theory. All these...
Term paper: the subprime crisis:Reasons & Effects
Essay - 8 pages - Finance
Since the last few years, a frightening phenomenon concerning subprime is being observed in the United States of America. Some people think that the financial crisis that the whole world is living through is related to the subprime crisis, and some think that it was the beginning of a very slow...
"Global strategy and Globalization in emerging markets"
Essay - 6 pages - Business strategy
Organizational culture, like national culture, is an iceberg, with some elements above water and others submerged. Elements above water are not only more visible, but easier to understand. Elements below water are difficult to observe and are more important for understanding culture because they...
Case Study: GE's growth strategy - The Immelt initiative
Case study - 10 pages - Business strategy
This report analyses GE's growth strategy, mainly regarding the new management style: since Immelt's appointment as the Chairman and CEO of the American multinational conglomerate, new initiates have been launched. We aim at analyzing GE's businesses and determine how they are driven and how they...
The application of the flexible production system to high-tech industries and services
Essay - 5 pages - Management
More than 20 years ago, Toyota revolutionized the production methods in the car industry due to its flexible production system called Toyota Production System. Originally called 'Just in Time Production', this system was built on the approach created by Sakichi & Kiichiro Toyoda and...
Mergers & Acquisitions and value creation for the shareholders
Dissertation - 34 pages - Finance
2008 was hit by one of the worst financial crisis in history and also by the record number of cancelled Mergers & Acquisitions. According to Dealogic, the financial data provider, the whole value of the transactions for 2008 comes to 3.280 billions of dollars which represents a decrease of 29%...
Innocent Drinks or how a non-corporate attitude can be an exemplary corporate culture
Case study - 3 pages - Management
My company being a small one (4 people, me included), I couldn't really write a whole essay about corporate culture. I decided to base my paper on the company that motivated me i.e, Fresh Marketing. Founded in 1998, after a very original market survey , it's main objective is to create...
Glaxo Smithkline : inter-cultural overview
Case study - 10 pages - Management
In today's markets, international trends represent a large part of exchanges. In most cases, companies act on an international level: they try to sell their products all over the world in order to find new opportunity markets. They expect to find competition-advantaged resource providers on...
Sanofi Aventis, corporate strategy
Case study - 14 pages - Business strategy
Sanofi Aventis is a company operating in the pharmaceutical industry. Created in 2004 from the merger of two European companies, Sanofi Aventis is today the leader in Europe, and is part of the top 5 global companies in its sector. Sanofi Aventis's self-given mission in the pharmaceutical...
Mergers and acquisitions: GDF-SUEZ
Case study - 10 pages - Finance
The expression 'mergers and acquisitions' (abbreviated M&A) refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling and combining of different companies that can aid, finance, or help a growing company in a given industry grow rapidly...
Dyson : history, strategies and performances
Case study - 2 pages - Business strategy
A new vacuum cleaner appeared due to Dyson, the inventor of the first bagless hoover. The successful British firm decided to outsource its manufacturing department to Malaysia in 2002, which caused many reactions. We will study the history of the company, its strategy and performances taking into...
Strategic management assignment: Marks & Spencer case study
Case study - 3 pages - Management
Marks & Spencer is a British clothing and food retailer created in 1884 at Leeds (www.marksandspencer.com). It is the largest retailer in the United Kingdom and the firm is listed on the London stock exchange. The company was in a terrible crisis of growth in the early 2000s. Competition became...
Wells Fargo's cross selling strategies
Case study - 8 pages - Business strategy
Particularly in the United States, the link between politics and banking has always been strong and notably with lobbies so that the US government was used to helping the banking system when crisis hit the country but was also used to withdrawing during auspicious periods. These are partly the...
Business research and professional development
Essay - 7 pages - Management
Is knowledge management a key factor in performance and sustainability in the management of organizations in the modern times global competitive market place? What are the issues of this concept and what does it provide organizations? How do managers perceive knowledge management? The objectives...
Organizational development Daimler Chrysler: a failed merger
Case study - 14 pages - Management
When Daimler and Chrysler announced that they would merge, it was seen as the main industrial merger seen since a very long time. This merger was expected to give birth to a new industrial giant which was supposed to become the fifth largest automobile manufacturer worldwide. The merger between...
Revolution at Oticon : the spaghetti organization (1994)
Case study - 11 pages - Management
Oticon is a famous Danish manufacturer of high-quality hearing aids, which is based in Hellrup in Denmark. It is a niche company which was born in 1904. At that time hearing aids were not available in Denmark. Hans Demant decided to import hearing aids there as his wife was hard of hearing. The...
Intercultural management : EADS's merger
Case study - 12 pages - Management
Intercultural management is born from the process of expansion of business areas, or globalization. To expand business activities, companies can not only develop their industry on their own market, they also have to make strategic choices like joint venture, merger, acquisitions, alliances, and...
Interview with Mr Steeven Mallet, financial director of the USA subsidiary of the Clarins group
Case study - 6 pages - Management
For this assessment, I decided to interview Mr Steeven Mallet, the financial director of the American subsidiary of Clarins Group, situated in Miami. As part of our course, our classmates were supposed to go to study in New York but I have never been there before. So I thought that it could be a...
Cross Cultural Management : Expatriate Interview
Case study - 3 pages - Management
Jean Claude T is a 51 years old Frenchman who works and lives in Shanghai, China. He is married and has two children who study at the university. He was an expatriate for a French automobile company, Citroën, for many years. He has spent three years in Hungary and six years in Kuala Lumpur,...
Analysis of Ryanair's Strategies
Case study - 3 pages - Business strategy
For many years, air travel was a distant dream for the common man.Thanks to the emergence of low cost airline companies such as Ryanair, flying is no longer reserved for the elite class. Ryanair, the pioneer of low-cost airlines, is an Irish company that was created in 1985 by Michael O'Leary....
Intercultural management: European Aeronautic Defence and Space Company (EADS)
Case study - 13 pages - Management
During the beginning of the 90's, the European industries of aeronautics and space already cooperate in many partnerships and common programs. Soon the need for gathering seems to be essential to the concentration movements on the US market. Indeed, Northrop and Grumman merged in 1993, as...
Knowledge management and innovation: Celtic linen's case
Case study - 8 pages - Management
Knowledge management has been identified as one of the most important resources that contribute to the competitive advantage of an organization. This is due to the fact that knowledge management helps the organization to create, acquire, share and use knowledge in order to enhance learning and...
Amy's Ice Cream
Case study - 5 pages - Management
The case study we examined and presented on was entitled Amy's Ice Cream and came from the chapter on service encounter. This report will outline how we as a group organized and managed our presentation and detail what we would do differently if given a second chance. The planning for...
Cross-Cultural Management - Culture Portrayed in Popular Media: Bend It Like Beckham
Essay - 5 pages - Management
The movie shows us two major cultures; on the one hand, the Indian culture and on the other hand the British culture. We also see a little of the Irish culture portray itself through the coach. Even though the coach is Irish and the soccer team goes to Germany, these two different cultures are...
British Petroleum and the BTC pipeline
Case study - 7 pages - Management
The BTC (Baku-Tblisi-Ceyhan) project is a 1,770 km long pipeline which will transport up to one million barrels of oil per day from the Sangachal terminal next to Baku in Azerbaijan, then through Tblisi in Georgia, and finally to a new marine terminal at Ceyhan in Turkey. Eleven large oil...
India, Welcoming Land for the IT Enterpriser
Dissertation - 45 pages - Management
This thesis entitled "India Welcoming Land for IT Enterpriser" has been written with the idea of creating a concrete and practical tool for an entrepreneur who is eager to try the adventure of entering the IT market in India. We will explore various fields like the culture of the country and its...
