Operation management: industrial reality of Peugeot PSA Citroën
Case study - 11 pages - Management
During the 20th century, the world went through many evolution phases, especially in the automotive industry. Today, this industry is a very important factor in economic development. PSA is a French automotive manufacturer. In 1973 the company made a merger with Citroën, and became the second...
Advertissement Analysis 'Dark Dog '
Case study - 1 pages - Management
This document is based on the 2007 advertising campaign for ‘Dark Dog', a Guarana-based energy drink . The campaign was designed to boost product sales on ac-count of dynamic positioning. In its promotion, the brand chooses a funny picture with a young man as the main character. The scene...
Analysis of the "Alice in Wonderland" case
Case study - 6 pages - Human resources
Emma Van Nijmegen was working for Neerlandia, a huge Dutch company which was working on sea shipping. With the opening of the European boarders, their goal was to combine a great company with the best door to door service for clients. That is why they acquired Luijk & Van Vaest (LVV). LVV was at...
Operation Management
Essay - 5 pages - Management
According to me, Operation management seems to be a complex and wide subject. Nonetheless, it is precise and very useful. Anyway, it has endured many changes during the past centuries. Operation management concerns every part of the consumption society. It is the link between all the different...
Ports Design Limited - strategic management
Case study - 16 pages - Management
PORTS Design Limited is a fashion company which is vertically integrated. It is commonly known as an, international fashion company. The main activity of PORTS is being engaged in the design, manufacture and the retail of high-end fashion garments and accessories for men and women.The brand...
Pharmaceutical Brand: Becton Dickinson
Case study - 7 pages - Management
Becton Dickinson is a pharmaceutical brand created in 1897 in the United States. By 1996 it was the world's largest producer of various medical devices such as syringes and needles. The company grew rapidly through the century and had to revamp its organization scheme in 1995 in order to face...
Magners Pear Cider : communication plan
Case study - 15 pages - Management
Magners is a brand of the C&C group, Dublin, Ireland. It's main markets are in UK and Ireland. Other C&C brands are Stag, Ritz, Frangelico and Bulmers. There are no rights for Bulmers outside Ireland. Magners was launched as an equivalent.
Innovation at Procter & Gamble
Worksheets - 3 pages - Business strategy
To innovate is to create something; it is necessary to distinguish innovation from invention because an innovation need not necessarily always be an invention. Innovation can assume four forms: •Marketing plan for a new product launch or the improvement of a product that already exists...
How far did the fair value principle contribute to accelerate the credit crisis in France?
Dissertation - 46 pages - Finance
The IFRS or the International Financial Reporting Standards are one element of the globalization of the world economy. The stated objectives of the IASB or the International Accounting Standards Board are: (a) "to formulate and publish in the public interest, accounting standards to be observed...
Did the subprime crisis affect the hedging market?
Essay - 5 pages - Finance
The aim of this paper is to analyze if the financial crisis has changed the use of hedging techniques. Forecasting is the process of estimation of unknown situations. Forecasting is use to estimate a risk. It can be exchange rates risks, economic exposure, translation exposure, etc. In this...
Corporate Entrepreneurship of Steve Jobs
Case study - 9 pages - Management
During the seminar, we used different case studies of the US management and leadership in applying theoretical concepts. In this assignment, I have chosen to analyze the CEO of the company Apple because of its particular way to lead the company that he created. Steve Jobs was trained as an...
Organizational Behavior, Delta Airlines
Case study - 3 pages - Management
Organizational structure is an important question that all companies have to face and find a solution to. In this paper we will get an insight into the company Delta Airlines, which decided to set up a network design system. First of all we will briefly view some facts about Delta Airlines, and...
Analysis of the acquisition of Absolut Vodka by Pernod Ricard
Case study - 9 pages - Management
We choose the company Pernod Ricard because it is one of the world's leading companies in the production of wines and premium spirits. This company has now become bigger since the old rivals Pernod and Ricard have merged to form Pernod Ricard SA. Through subsequent acquisitions, Pernod Ricard...
Intercultural management : expatriate interview
Case study - 3 pages - Management
This work will address the cultural differences conducted in an interview of an expatriate. First, it is important to define culture. In its broadest sense, it is the whole complex web of distinctive spiritual, material, intellectual and emotional features of society, a social group or an...
Strategic Analysis of the brand of liquor Pernod Ricard
Case study - 12 pages - Business strategy
Pernod-Ricard is a French company which produces alcoholic beverages. It was established in 1975 with the merger of two French anise-based spirit producers namely Pernod and Ricard. During the initial years, the company's strategy was to strengthen its global position by building a strong...
Citigroup undergoes corporate re-branding to become Citi
Case study - 35 pages - Finance
Citigroup is one of the most diversified financial services company in the world. This company operates in the following regions: North America, Latin America, Asia, Europe, the Middle East and Africa. The head office is in New York City. A)History Citigroup was formed on October, 8, 1998 after...
The Apple corporate culture
Case study - 7 pages - Management
Apple Computer Inc. is an American multinational corporation founded on the first of August, 1976. Strong because of its 35000 employees, the firm dropped the word 'Computer' in 2007. Created by Ronald Wayne, Steve Wozniak and Steve Jobs, Apple is currently a significant success....
Charlotte Beers at Ogilvy and Mather Worldwide
Tutorials/exercises - 2 pages - Human resources
Please elaborate a 1500-word report on issues of Human Resources, which can be traced and encountered in this case study. Try to understand what is the issue around the allocation of the resources and how Charlotte Beers can solve her dilemmas. In 1989, the hostile takeover by WPP Group plc...
Managing Director of LVV - Emma Van Nijmegen
Case study - 6 pages - Management
The organizational change of LVV started in early 1996 when Emma van Nijmegen, the new Managing Director of LVV, was appointed as its head. She totally transformed the company which was non-profitable into a market-focused organization. The main goals that she wanted to carry out were to change...
IKEA's advertising
Case study - 14 pages - Management
The 'home sweet home' is back. From now on, the house will be perceived as a protective bubble which opens to the external world, and is also as a place where each one develops their personal activities. The consumers have an increasingly large choice, in the extremely vast options of...
Food Processing: Frozen ready meals - The Marie Case
Case study - 24 pages - Business strategy
Marie is a food processing company that specializes in fresh ready meals and frozen ready meals. Marie manufactures and commercializes products with the brands Marie, Bocuse, Luang (exotic meals), Weight Watchers (light meals) and also the Uniq group which is a major player of the food...
Potential Market: Decathlon in India
Case study - 8 pages - Management
India is a new world power and its importance is steadily growing. The recognition was long in coming, but now everyone ranks this ancient British colony in the same place as China. India is intended to follow the same road. At the same time, Decathlon, one of the leaders in the sector of...
How to negotiate with French companies?
Essay - 4 pages - Management
French people often seem unnervingly cool and worldly, sometimes even aloof, especially to Britons and Americans. This is not surprising as they are great thinkers, and they value intelligence and eloquence. Philosophy is part of a French child's education. Logical thinking and a passion for...
British Petroleum - Transformational Leadership in a Transnational Organization
Case study - 10 pages - Management
The company BP, in the past named British Petroleum is a British company, of research, extraction and oil refining founded in 1909. After its merger with Amoco, Atlantic Richfield (Arco) and Burmah Castrol, it became the largest company of The United Kingdom and the third largest oil company in...
Doing Business and Living in India
Case study - 13 pages - Management
This report is designed for companies or people who currently do business with India (ns) or intend to do so in the future. It will benefit managers who plan to work in an intercultural context. This work promises "to develop new skills for working in India" and "to appreciate the role of...
Competitive Environment Analysis : Haagen- Dazs
Case study - 24 pages - Business strategy
Since it was created in the early 1920s, Häagen-Dazs has become a strong and powerful brand, and is well established in the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: 'Find the purest and the finest...
Reward management, compensation, pay systems
Essay - 5 pages - Human resources
According to Jean-Jacques-Rousseau "a human being is by nature lazy? and he will always search for the easy way out. For instance thousands years ago, men were hunting to protect their own life and to survive: it was their only motivation. To deal with that attitude, men at the top of the...
Beneteau, an international market leader
Case study - 39 pages - Business strategy
Beneteau, the giant in the nautical industry, was founded by Benjamin Beneteau in 1884, with the creation of a familial shipyard. After the long wars period, the apparition of the polyester had cost the yard to develop itself considerably, by starting a mass production. Thus, Beneteau has really...
Business plan for a new board game: Flagpoint
Business plan - 33 pages - Business strategy
A new fun and attractive game is born: Flagpoint. This document describes the development of the new game in all its detail. The study starts with a short introduction of our company and its mission, followed by a detailed marketing research to figure out the needs of our target group. The...
EADS and Intercultural Management
Case study - 7 pages - Management
Since the 1980s, the number of Merger & Acquisition operations has surged on the European and international markets. During the year 2000, the value of the international Merger & Acquisition (M&A) ventures was greater than $1000 billion and more than half were carried out by European companies....
