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18 Nov 2010
doc

An overview of Management approaches

Thesis - 4 pages - Management

There are many theories on management. Taylor's Classical Theory comprising Scientific Management, Fayol's Administrative Management and Weber's Bureaucratic Organization. Frederick Winslow Taylor (1856 - 1915, Philadelphia) is known as the Father of Scientific Management and is considered as one...

12 Nov 2010
doc

Discuss the relevance of Gesteland's dimensions in relation to analyzing intercultural business communication.

Essay - 4 pages - Business strategy

By the end of the 20th century, 80 percent of the U.S. products were competing in the international market. This fact emphasizes the globalization of the world's economy. The changing environment and increasing complexity of the 21st century workplace makes communication even more important. In...

12 Nov 2010
ppt

McDonald's: Strategic challenge and SWOT analysis

Thesis - 30 pages - Business strategy

In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between fast-food giants. McDonald's timelines: 1937:...

11 Nov 2010
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Analyzing the strategy of "Tresses" hairdressing services

Thesis - 8 pages - Business strategy

The introduction of this report begins by stating its purpose which is to analyze strategies which a new hairdressing service provider, Tresses should practice in order to successfully launch itself in the market. It then touches on the industry as well as describes Tresses uniqueness in catering...

11 Nov 2010
doc

Apple Inc. : Case Study with recommendations

Case study - 4 pages - Business strategy

Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced...

09 Nov 2010
doc

International Strategic Management - L'Oreal

Thesis - 13 pages - Business strategy

Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...

02 Nov 2010
pdf

The Federal reserve system

Thesis - 7 pages - Finance

The structure of the Federal Reserve System (Federal Reserve or Fed) is quite unusual and to understand why it is unusual we must analyze its history. The Fed was created in 1913 with the enactment of the Federal Reserve Act, and was largely a response to a series of financial crises,...

02 Nov 2010
pdf

Skype: Company overview, strategy and SWOT analysis

Thesis - 9 pages - Business strategy

In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT...

25 Oct 2010
doc

Corporate governance and the global financial crisis

Thesis - 6 pages - Finance

The first part of this report discusses the nature of corporate governance, its objectives and good practices. Issues around risk taking, board structure, remuneration or inadequate monitoring are tackled with the global Financial Crisis as a backdrop. The Organization for Economic Co-operation...

25 Oct 2010
ppt

McDonald's Company profile and SWOT analysis

Presentation - 20 pages - Business strategy

Largest fast food chain in the world Our focus: - McDonald's America - McDonald's Thailand Founded in 1940 in San Bernardino, CA by Dick and Mac McDonald, McDonald's began franchising in 1955 with the implementation of “speedee service system”. The fast food chain is currently...

20 Oct 2010
doc

Decision making management: Fully reflected decisions against quick and reflexive actions in decision making

Thesis - 3 pages - Management

Any human activity calls for making decisions, which can be defined as a commitment to a course of action. The result of making decisions is the selection of an alternative over others. The process involves discovery, acquisition and combination of relevant information. People have different...

14 Oct 2010
doc

Case study: Whole Foods Market

Case study - 6 pages - Business strategy

Founded in 1980 in Austin Texas, Whole Foods is a supermarket focused in health, natural and organic products all across the United States. First consolidated as a small local store with 19 workers, presently Whole Foods has outlets in 36 states in the US and other countries such as Canada and...

12 Oct 2010
doc

Change management: The difficulties in applying change processes - published: 12/10/2010

Course material - 8 pages - Management

When a company knows an important growth, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging the global service and functioning. But it is...

08 Oct 2010
doc

The risk management system of the Coca Cola company

Case study - 10 pages - Business strategy

This file is about a company chosen by students who are required to focus on the Risk Management System of this firm. This file is divided into five parts, which are: the Abstract, the Executive Summary, the Background Company presentation, the Risk Management Program and finally, the Risk...

08 Oct 2010
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The international marketing strategy of "Leon Barde Vintage Wine" to enter the Chinese wine market

Market study - 14 pages - Business strategy

France is attached to a sector which is an important part of its own identity : the sector of the wine. When you will ask one characteristic of our country to foreigners, the majority will answer Paris, the gastronomy, the luxurious, maybe the love but definitely also the wine. Since the...

08 Oct 2010
doc

L'Oreal: Research & development strategy

Case study - 8 pages - Business strategy

L'Oreal is a well-known firm for its strategy focused on organic growth. The group has concentrated its efforts for a long while on the development of its own brands by undertaking a few targeted acquisitions. To acquire new competences, a large confidence is granted to the R&D centres present in...

08 Oct 2010
doc

International human resource management: Sean John Clothing Inc. and its expansion into the Caribbean Basin: Jamaica

Thesis - 8 pages - Human resources

Sean John Clothing is a very successful contemporary clothing brand launched in 1998 by the US Hip Hop star Sean John “Diddy” Combs. For ten years now, Sean John has made its mark on the fashion industry and made Sean John Combs one of the most successful African American entrepreneurs...

07 Oct 2010
doc

Risk Management: Top 10 risks of a Koninklijke Philips Electronics

Course material - 8 pages - Management

Philips Presentation Koninklijke Philips Electronics N.V., well known as Philips, is one of the biggest groups of the world in terms of electronics, household, music edition and medical equipment. In 2004, its sales reached € 30.3 billion and employed 161 586 people in more than 60 countries...

06 Oct 2010
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International Marketing - Bonne Maman's jam

Tutorials/exercises - 14 pages - Business strategy

Since its inception in 1971, the French jam manufacturer Bonne Maman, a subsidiary of Andros, has become one of the main jam brands in France, with about 35% market share in 2008-2009 fiscal year. Its main power is the product itself, prying on the French spirit of the homemade. The taste and...

06 Oct 2010
doc

McDonald's multicultural management

Thesis - 8 pages - Management

Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the brand built a...

06 Oct 2010
pdf

US Leadership and Management

Thesis - 10 pages - Management

Martin L.K. Was born in 1929 in Atlanta in United States of America and originally named « Michael King Junior ». His father was the Reverend Martin Luther King Senior. After traveling in Germany, his father change his name to Martin in honor of the German Protestant leader Martin Luther. In...

06 Oct 2010
doc

Marketing of the 21th century: EcoATM, the French recycling market

Tutorials/exercises - 20 pages - Business strategy

EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...

06 Oct 2010
doc

The Dubai-land Case

Thesis - 5 pages - Business strategy

The Dubai-land Case illustrates the issues linked to creating a vision for a gigantic endeavor and making sure it happens. The case is set in 2007, in the first few months after a CEO is hired to make the vision happen. Between February 2007 and December 2010, the CEO will have to turn a plan...

06 Oct 2010
doc

Advanced corporate finance

Course material - 3 pages - Accounting

Stock A: ER = 5%, SD = 5%; Stock B: ER = 10%, SD = 10%; The correlation coefficient is 0.5. a) Show how you can create a portfolio with these two stocks which would have an ER of 8%. What is the SD of this portfolio? Formula : ?(Wa2 x oa2 + Wb2 x ob2 + 2 x Wa x Wb x oa x ob x pab) Standard...

06 Oct 2010
doc

Change management: The difficulties in applying change processes

Essay - 8 pages - Management

When a company witnesses an important growth or change period, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging their global service and...

06 Oct 2010
pdf

The changing meaning of luxury in Europe

Essay - 50 pages - Business strategy

No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it is within...

06 Oct 2010
doc

Starbucks Corporation Strategy

Thesis - 20 pages - Business strategy

The following document is an analysis of Starbucks' current strategy, as well as recommendations for the future. Beginning with a base case analysis, the company is introduced along with varying elements of its current strategy. Topics in this section include a brief history of the company, its...

04 Oct 2010
doc

Repositioning McDonald's brand image

Thesis - 6 pages - Business strategy

Although it is the world's largest fast food chain , McDonald's currently faces many problems. In particular, its performance in the UK is a troubling, due to a recent “slump in sales” . It is clear that the McDonald's brand needs to be revitalised in order to engage UK consumers...

04 Oct 2010
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Distinctive features of the perfectly competitive model for goods and services and its implications for a business strategy aimed at enhancing profitability?

Thesis - 5 pages - Business strategy

Above is a quote from John Sloman, which I feel is a concise way of defining perfect competition. Rather than being a market structure which we can meet in real life, the model of perfect competition could be seen as a completion of the categories of market structure, an ‘anti-monopoly'...

04 Oct 2010
doc

What best explains people's willingness to work hard?

Tutorials/exercises - 6 pages - Management

To develop an answer to the question, “what best explains people's willingness to work hard?” it is necessary to look at some of the most influential motivational theories. However, before this, it is vital to have a clear understanding of the development of thought that led the...