Strategic Analysis of LECLERC
Thesis - 15 pages - Business strategy
According to the women folk in France, E. LECLERC is a sign or symbol of markets reaching a stage of super activity and hyper activity. In this file, we will aim at presenting a strategic analysis of E. LECLERC. After a careful scrutiny of the footprints followed by E. LECLERC, we will study the...
Company strategy of Trophy Radiology
Case study - 5 pages - Business strategy
This company has specialized in radiology since 1946. They manufacture and distribute Medical and Dental Radiology materials. Michel Vannoye took over the company in 1980 and the company has grown rapidly and continuously since then. It operates on two SBAs i.e. medical activities (including...
Analysis of Carrefour's failures and success (citing the example of China and Mexico)
Thesis - 12 pages - Business strategy
‘Carrefour', which means ‘Crossroads' in French, is an international hypermarket chain headquartered in Levallois-Perret. A year after its conception in 1959, its first supermarket was opened in Annecy in Haute-Savoie. Today, in the large distribution sector, the Carrefour group is the...
The Communication Strategy of Air France
Thesis - 14 pages - Business strategy
In 1933, Air Orient, Air Union,' Compagnie Generale Aerospostale', ‘Societe Generale de Transport Aerien' (ex Farman airlines) and ‘Compagnie Internationale de Navigation Aerienne' (CIDNA) merged together to form Air France. Air France was officially inaugurated at the Le Bourget...
Strategic study of Dyson's innovative vacuum cleaner
Thesis - 7 pages - Business strategy
James Dyson has been an inventor since 1970, and has invented an incredible array of products. These inventions have experienced several subsequent innovations. Indeed, the inventor has sold a dozen products that range from "Dyson" vacuum cleaners to washing machines. The vacuum cleaners have...
Producing coconut oil for industrial purposes in Madagascar
Thesis - 27 pages - Business strategy
As the Malagasy economy does not hold forth great prospects for the industrial utilization of coconut oil, we propose to create a company called "Enterprise for the Industrial Exploitation of Coconut Oil" to improve it. The objective of the project: - Ensure the development of the market...
The "Total Quality Management" (TQM) and its application in the Thomson factory at Casablanca
Thesis - 9 pages - Business strategy
TQM is a philosophy; a management practice that aims to satisfy consumers by involving employees, coherent governance and a commitment to continuous improvement. In native Japan in the 1950s, the concept of TQM was first passed through an application of methods of statistical controls, before...
Overview of supply chain of the AXA group
Thesis - 6 pages - Logistics
The operating system business is an increasingly complex phenomenon. There are different channels and processes within the same company and the operating system businesses in some companies are more complex than others. The production chain of the production process of a product is an integral...
Strategy of the Michelin group
Thesis - 4 pages - Business strategy
Competition: HIGH Michelin is the world's leading tire manufacturer with 19.20% market shares in 2003. Its two main competitors are Bridgestone and Goodyear and each hold 19.10% and 17.40% market shares respectively in the same period. There are a multitude of other manufacturers like...
Porter's Five Forces - Areva, the French nuclear energy operator
Thesis - 4 pages - Business strategy
As a world leader in its sector, and the flagship company of the French nuclear power industry, Areva must defend certain commitments that allow it to remain competitive. However, it must also preserve its public image in the sensitive field of nuclear energy. It is also led, like most large...
Creation of EasyLoc
Case study - 5 pages - Business strategy
Easyloc was conceived with the aim of providing different categories of people the freedom to travel abroad without facing the difficulty of finding housing for periods of unspecified duration. This helps facilitate travel abroad through a special relationship with the agency that ensures the...
The Reorganization of the European Aviation Market in the past twenty years
Thesis - 52 pages - Business strategy
Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become critical...
A guide for negotiation in Denmark
Case study - 5 pages - Business strategy
Introduction A negotiation could fail due to the cultural differences between the negotiators, this is an important factor to take into account when you are negotiating in a foreign country. To illustrate this theory, in this paper, we will examine the cultural habits of Denmark. Denmark is...
Applied Memory: The Role of Strategic Outsourcing in Supply Chain Management
Thesis - 45 pages - Logistics
The current political and economic scenario presents tremendous opportunity for companies to benefit from a higher growth potential in international markets due to economic globalization and hyper-liberalization of trade. World trade has multiplied through a series of economic agreements and...
Establishment of the Swedish organizational model in France
Thesis - 9 pages - Business strategy
IKEA, a growing multinational firm (present in 44 countries), is characterized in its presence abroad by a desire to maintain some organizational model to enhance one's home environment. With globalization and increasing competition, companies must renew their organization to become truly "human...
The Privatization of France Telecom
Thesis - 10 pages - Business strategy
France Telecom experienced a period of profound transition between 2004 and the first half of 2005. The transition process was brought about via a change to the strategic plan with the success of Ambition FT 2005, marking the completion of the financial turnaround of the group and the...
Need for the safety of port zones
Case study - 8 pages - Logistics
Today, the obligation of ensuring the safety of ship and port facilities has become mandatory. Yet, its scope is limited, as it merely pertains to the security of a link in the chain of ports. The subject we discuss in this document relates to the intricate dynamics within the partnership between...
Study of the international strategy of Nestlé
Case study - 5 pages - Business strategy
Today, consumers attach more importance to the quality of food they buy. Nestlé is one of those brands that have managed to gain the trust of consumers worldwide. How has this Swiss company from managed to enter the international market and succeed? What strategies did it adopt? I -...
'To communicate and convince in a project' by Ramez Cayette (2008)
Book review - 4 pages - Management
In this book, the author outlines the best practices that underpin the success of a project; he highlights 10 such steps. Excerpt: "The first practice is to conduct a communication audit. This identifies the key players who are directly involved in the project, identify their positions (and those...
Toyota: General analysis of management
Thesis - 22 pages - Management
Toyota sets itself apart from its competitors by capitalizing on reliability. With this objective, the Japanese company has developed a rigorous management style, which aims for "zero defect". It is this force that drives the brand. It is therefore not surprising to find Toyota consistently...
An overview of ratio analysis
Thesis - 4 pages - Accounting
Profitability ratios measure the firm's use of its assets and control of its expenses to generate an acceptable rate of return. Without profit, there is no cash and therefore profitability must be seen as a critical success factors. ROCE is decreased from 13.11% to 8.59% it means that store is...
Mark & Spencer: Company overview, market and competition
Thesis - 5 pages - Management
Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a...
Air Arabia: Company overview, market and competition
Thesis - 4 pages - Management
The company Air Arabia which is chosen in this report is a public company. This report also gives information about how the company works internally and externally. The main hub of the Air Arabia Company is in Sharjah, U.A.E and Mohamed V Airport in Casablanca, Morocco. This report will also give...
Danone company analysis Financial Statement Analysis
Thesis - 6 pages - Finance
The history of the group was based on an external growth, a successions of sell and acquisitions, indeed, if we follow the major step of the company, we could see that, the first step was the merger between BSN and DANONE-GERVAIS in 1973 this merger was the beginning of the future group and...
Strategy management : Competition and cooperation in the Network level strategy
Thesis - 3 pages - Business strategy
According to Bob De Wit and Ron Meyer, global strategy can be divided in three parts: process, content and context. These can be recognized in all business situations in relation to managers. The strategy process is defined as a set of essential questions about the business as a whole. In these...
France telecom: The suicide crisis
Thesis - 17 pages - Management
France Telecom S.A. is one of the world's leading and largest telecommunications operators in the world. It is the main telecommunications company in France, and the third largest in Europe. The French Telecom/Orange Group is also a world leader in telecommunications services for multinational...
Differentiation and CRM implementation for the company 'Darty'
Thesis - 4 pages - Business strategy
Darty was created in 1957 in France. At the beginning, the Darty family had a small clothes shop in Paris. They wanted to increase its size, so they bought the shop next to theirs. This shop was offering televisions and radios, and so they started to sell its content on the sidewalk. In 1968,...
SWOT and PESTEL Analyses - British airways
Presentation - 40 pages - Business strategy
Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location) Primary...
Strategy analysis for the company chemical industry Rhone-Poulenc
Presentation - 52 pages - Business strategy
The company has successfully established its business abroad, achieving its strategic aim of increasing its market share within the US market. It is one of the top 10 worldwide companies in its industry. However, each sector had reached a massive proportions. To deal with this each sector was...
HRM systems and organization's performance - Case Siemens
Thesis - 7 pages - Human resources
Rather than playing a basic administrative role, HRM is becoming more and more a strategic partner responsible to increase the organization competitiveness. “Employees are valued assets of the company, that there should be interplay between a strategy for human resources and the main...
