Training in a company: The example of McDonald's
Case study - 5 pages - Human resources
Lifelong learning? The hamburger chain McDonald's knew what the term meant before it gained popularity. “Training is rooted in our corporate culture," said Sabine Gekiere, HR manager at McDonald's in Belgium. "It's part of our DNA." It is now possible to enhance the internal...
Strategy adopted by Hermes
Case study - 2 pages - Business strategy
An international player in the luxury sector, Hermes has stuck to its name since its start in 1837. The strong identity of Hermes gives this unique brand recognition for world reference. It is clear that the branding used by Hermes is for a range of products. Indeed, Hermes offers unique...
Strategy of growth of Hermes
Thesis - 2 pages - Business strategy
The strategy of Hermes is based on a relatively intense growth strategy. Indeed, Hermes uses 5 of the 8 existing growth strategies, in seeking to expand into new markets. Hermes has a strategy of globalization (and if necessary, carries out small adjustments to its plan, but does not alter the...
Nespresso and its information system - E-business
Thesis - 15 pages - Business strategy
The company was founded by Nespresso Nestle Group in 1986 with the aim of offering its customers quality coffee products. Since then, the company has continued to develop a selective distribution system and manage its brand based on luxury. The company catered to the popular concept of drinking...
Privatization in Russia
Case study - 5 pages - Business strategy
Privatization is at the heart of structural reforms for the primary purpose of changing the structures of corporate governance in order to get them to behave efficiently and ensure their future on a long-term competitive basis [1] . Privatization in Russia was taken up in the 90s and...
To do business in Russia
Case study - 5 pages - Business strategy
Business in Russia is organized by the clan system. This means that the Russian contractor engaged in this activity in Russia, is required to follow the moral standards (be responsible, honest, keep his word etc; this includes customer/supplier relationships) with his partners in the business,...
The Uppsala model: E-business and strategies of internationalization of the firms
Case study - 8 pages - Business strategy
Electronic commerce is something new that substantially disrupts the process of the internationalization of enterprises. Today, the Internet is an integrated market of nearly 100 million consumers who can act, interact, and consume. Therefore, this phenomenon places the consumer at the heart of...
US banks - Strategic project
Thesis - 5 pages - Finance
U.S. banks have traditionally been considered leaders in the global banking sector. They produce regularly high profitability, more than their international competitors. They have been pioneers in many spheres, and banking products, and are known for their constant innovation. Several factors...
Reasons for drop in unemployment: Portugal
Case study - 5 pages - Human resources
The exercise consists in proposing a model of macroeconomic management for the Portuguese economy. To do this, we have data sources for the period 2000-2003. This model should be implemented for a lower unemployment rate. It was however not clear whether this decline would be relative or...
Employment: Lessons from the British model
Case study - 3 pages - Human resources
While France has been trying to stem high unemployment for almost 2 years, its closest neighbor Britain is at a record low rate of unemployment. Indeed, France with 9.8%, struggles to find a solution to tackle the phenomenon, which has now become the greatest evil of this century. "Thus, after...
Ikea strategies in the marketplace
Thesis - 3 pages - Business strategy
IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products. With a...
Logistics study: Conversion of a rural cottage
Case study - 8 pages - Logistics
According to its definition, logistics is a service activity that is designed to manage material flows in an organization by providing and managing resources to meet the needs, economic conditions and quality of services specified by the standard norms of safety and security satisfactorily....
Consequences of PPR's acquisition of Puma
Thesis - 12 pages - Business strategy
We will study and analyze the acquisition by PPR group of German sporting goods company Puma which was finalized in August 2007. We will discuss the following issues and concerns: -Who are these groups? What are their core businesses? -What reasons led to the takeover? What justification is...
Strategy of the IKEA group - published: 24/11/2010
Thesis - 20 pages - Management
Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
Risk management in the supply chain
Case study - 3 pages - Business strategy
Risk management has become a strategic issue for companies since the early 90s. Risk management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's vulnerability to...
The strategic analysis of Chupa Chups lollipops
Thesis - 35 pages - Business strategy
Who among us has not tasted a lollipop from the famous global company Chupa Chups? Strawberry, vanilla, caramel, cola, yogurt ... so many flavors offered by Chupa Chups, affording us delectable pleasure. We will briefly present the company Chupa Chups, as this topic is already well developed in...
Strategic analysis of the L'Oreal group
Thesis - 32 pages - Business strategy
The cosmetics market is one of the biggest markets with technology.It creates a net turnover of 6 per year, 543 billion euros in France and is one of the largest markets in the world. The figure seems impressive; it merely reflects the enthusiasm and buying of more and more beauty products by...
Strategic study of Thomson
Case study - 5 pages - Business strategy
1)Historical background The company of Thomson was created in 1883 thanks to an alliance between Elihu Thomson and Edwin Houston. They got together to form a powerful company based in the United States. Over the years, the company has experienced several mergers and acquisitions that have...
How did HRM allow Alcatel to adapt to changes posed by the changing market?
Thesis - 9 pages - Management
We were on the lookout for a company that was willing to provide us with the information for our investigation file. We had a consultant in our midst, who put us in contact with several companies like Bouygues, Dassault and Alcatel. We wrote several letters explaining the purpose of our approach...
Crisis management: mattel (2008) - published: 24/11/2010
Case study - 5 pages - Management
Mattel has been regarded as the undisputed leader in the global toy market. However, the company had experienced several problems during the second half of 2007, which led to the image of the company being tarnished. Many toys were recalled and this incident was widely reported by the media....
Strategic analysis of the McDonald's company
Thesis - 30 pages - Business strategy
McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business model...
The Internal Communication at Carrefour
Thesis - 7 pages - Management
Carrefour is the second largest global group in the retail sector with a turnover of 87 billion Euros in 2008. The Carrefour group includes firms, hypermarkets, supermarkets, hard discount stores, convenience stores (Shop, 8 a Huit) and online shopping sites (Ooshop). Through this document, we...
La Poste - Management of a company in change
Case study - 3 pages - Management
On 3rd October, the citizen referendum on the future changes in the status of the Postal system in 2010 showed a high proportion of French mobilization around this institution and their commitment to its public nature. A reform was put in place on March 2010 which transformed the post office,...
The integrated management of the logistic processes (supply chain management) - published: 23/11/2010
Case study - 2 pages - Logistics
The supply chain management: A management philosophy The development of the concept of the ?Supply Chain Management' has its roots in the ability of firms to respond to a client's request in an acceptable period of time while still being able maintain its status as a business by...
Ipod and the renewal of APPLE
Thesis - 22 pages - Business strategy
In 2001, Apple launched its revolutionary product: the iPod, a jewel of technology, which will give rise to a new market; that of the numerical walkman with a hard disk. A forerunner in its field, Apple has always been an innovative firm. Its progress was, for a long time, attributed to its...
Case study renault - nissan - published: 23/11/2010
Case study - 20 pages - Business strategy
This study will consist of three parts: The theoretical part will include the reasons why companies decide to merge. The second part briefly presents Renault (in its current context) and its alliance with Nissan. Finally, the third part may respond to questions from the study: Is the development...
Mintzberg's approach to the organizational system
Case study - 5 pages - Management
Traditional conceptions that regulated the behavior of organizations in the late nineteenth century were based on the works of Henry Fayol (from France), Max Weber (from Germany), Frederick Taylor (from America) and their contemporaries. Their approaches was consistent the ‘top-down...
The absorption of Lucent by Alcatel (2006)
Thesis - 5 pages - Business strategy
Introduction For a Master CCA especially for the current tax-merger, we must prepare a detailed report that reflects a tax, accounting and legal perspectives on merger or on absorption. We chose to examine the case of Lucent and Alcatel. Alcatel acquired Lucent at the end of 2006. We thought...
Analysis of Brand Building by Dove
Case study - 7 pages - Business strategy
The choice of the slogan on the Dove campaign, "For every beauty", is an original and relevant one. The advertisement itself is original and appeals to common women. Its goal is to not only convince potential customers, but also to develop some trust between the brand and its target. The...
The case of TATA motors: How a multinational corporation resulting from an emergent country managed to compete with the traditional companies of the car market.
Thesis - 26 pages - Business strategy
The Tata conglomerate is now the oldest company in India and represents over 93 companies with more than 289,500 employees worldwide, with a turnover of more than $28 billion and a market capitalization of 77.5 billion dollars (recorded as per January 2008). This group is one of the most...
