Study of the Brand Montblanc
Thesis - 11 pages - Management
Montblanc is one of the most prestigious global brands. The white star of Montblanc symbolizes the commitment to use high quality materials, and to perform workmanship of great finesse and craftsmanship to provide a highly distinctive style. It is a strong company which has survived the century...
French cosmetics in the United States
Thesis - 60 pages - Business strategy
The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...
Internationalization strategy of the Accor group
Thesis - 25 pages - Business strategy
Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor which...
Case study: Zara
Case study - 5 pages - Business strategy
Created in 1975, Zara is now the third largest company in the world of ready-to-wear garments. The idea of the Spanish designer, Amancio Ortega, was to sell designs copied from luxury clothes at half the price. The latter is now a billionaire and the head of the holding company Inditex, which...
Strategy of penetration of a Chinese company on the African continent
Case study - 8 pages - Business strategy
This report is about the relationship between China and Africa. It seems obvious that this report will deal with the strategy of penetration of the Chinese company on the African continent. Why is this Chinese company interested in African markets, and the factors that encourage motivation in...
Dove: evolution of a brand
Thesis - 3 pages - Business strategy
Dove, a major market for hygiene and beauty, is part of the Unilever Group. As early as 1957, Dove was distinguished from its competitors, revolutionizing the brand in the medical world by launching a soap consisting of 25% moisturizer for sensitive skin. It defines it as, being different from...
Establishment of LVMH in China: A case study
Thesis - 22 pages - Business strategy
We chose to study the different modes of entry used by the world leader in luxury, LVMH, to enter the Chinese market to the extent that the subject has many interests. Indeed, China seems to have become a key market for the luxury sector, which is now present and developed in all countries....
E-Branding in the Swiss hotel industry
Thesis - 25 pages - Management
This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria such as:...
Five forces of the model to support AREVA (2010)
Thesis - 6 pages - Management
In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...
Strategies of Ford
Case study - 5 pages - Business strategy
Introduction: Overall strategy: This involves the segmentation of production units by a firm outside its territory in areas that are favorable (labor, implementation cost, tax etc.) Automobile market: The automobile market is accountable for the birth and evolution of the major technological...
Case study: EasyCruise
Case study - 21 pages - Business strategy
The Easy group began in November 1995, when Stelios Haji-Ioannou (the serial entrepreneur as he likes to call himself) decided to create (he is the son of a Greek shipping magnate) an airline based on low prices through massive reductions in costs (small airports, hotlines, e-tickets, no...
Cover letter for a training course in tourism in Latin America
Sample letter - 1 pages - Human resources
This paper is an example of a cover letter. The writer is hoping to get an internship at a tourism company in South America. It begins - Madam, I learned about your company from a study that researched tourism in South America. In order to complete my training I am required to do an internship...
E-business - Analysis of iTunes
Thesis - 5 pages - Business strategy
iTunes Store is the leading platform of digital music sales since its launch on April 28, 2003 with three billion song downloads. Basically named iTunes Music Store, this online digital media store has expanded its original catalog to include videos and films, books, multimedia, games, iPod and...
The merger/acquisition of Air France-KLM
Thesis - 30 pages - Business strategy
The merger responds to a careful consideration of development opportunities. It must be justified by the creation of value. Air France and KLM agreed to merge in order to make a synergy primarily economic in nature. Indeed, the synergies in economy, business, by increasing their sizes, including...
Analysis: Failure of Carrefour in Mexico
Thesis - 11 pages - Business strategy
In 1994, Carrefour opened its first store in Mexico. A little over ten years later, the largest French retail brand announced its withdrawal from the country. While the implementation was very successful in other Latin American countries such as Brazil, and Argentina, the company failed in...
Ikea - Easyjet: a common low-cost concept
Case study - 8 pages - Management
How is the choice of a comparison between two companies which are not operating in the same segment motivated? Indeed, nothing (or almost nothing) seems common between Ikea and EasyJet, except that 'if you look closely, you can perceive a common basis, a concept that both companies have made...
Adapting Planet Reebok advertisements to suit Europe (2006)
Case study - 5 pages - Business strategy
Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...
The establishment of 'Le Pain Quotidien ' in New York
Thesis - 13 pages - Business strategy
In the late 1980s, Alain Coumont, a Belgian chef, revolutionized the concept of the bakery with ‘Le Pain quotidien'. It is a place where you can find all kinds of organic products including different varieties of bread, which the customer may take away or eat, in a friendly atmosphere around...
Internal control and risk management: Application to Eurostar
Thesis - 6 pages - Management
The Eurostar Group is an EEIG (European Economic Interest E) which is responsible for managing commercial passenger service on the Paris London route among others. The fleet of 27 trains is owned by three companies belonging to the EEIG (SNCF, SNCB and EUKL). Each of these three companies is...
Strategy and organization of the Ford group
Thesis - 14 pages - Business strategy
While developing a strategy, a company no longer considers each supplier, customer or competitor as enemies who will undermine its immediate benefits. Automakers around the world now share this vision, which is why they have completely changed the nature of their relationships with their...
Exporting Mandrin beer to Canada
Case study - 5 pages - Business strategy
For this export project, we chose a product from the Grenoble region: Mandrin beer. Mandrin beer is a Limited Liability Company (LLC) that is based in Isère and whose specialty is manufacturing beer - nut, fir and blonde. This young company is growing in this region and exporting could help make...
Management report: The Clarins group
Case study - 16 pages - Management
In 1954, Jacques Courting opened beauty salons in France under the name of Clarins. To complement the activities of these institutions and to benefit all women with his long experience, Jacques Courting decided to create effective products to be used at home in the early 1960s. The team included...
Strategic analysis of Ryanair
Thesis - 20 pages - Business strategy
Studying and understanding the strategy of a firm, is an analysis of both the internal as well as external influences on the company. Indeed, all elements present around the company have an influence on its activities and its strategic choices. Thus, it is essential to study the market as a whole...
Strategy analysis of Johnson & Johnson
Thesis - 8 pages - Business strategy
The world's leading manufacturer of medical equipment, Johnson and Johnson Company, is "the number one leader"= of health care, covering three segments: pharmaceuticals, medical products and equipment and consumer products. The group also owns more than 195 institutions operating in 51...
De Beers: A Study of Strategic Marketing
Case study - 8 pages - Business strategy
The diamond industry has built its enduring benefit by being present in major countries worldwide with a homogeneous offer. In global industries, competition in a country depends on the competition taking place in another country; the competitive advantages are transferable from one country to...
Windsor Deluxe: a luxury hotel in Alexandria
Case study - 4 pages - Management
The tourism sector is undergoing a sea change. Spurred on by economic globalization, we are witnessing a dramatic increase in tourism and therefore increased competition; however, tourism remains very sensitive to the economical, political, social and security conditions. Consumers are spending...
Multi-field approaches of the company: Strategy of Adidas
Thesis - 16 pages - Business strategy
The choice of the international group Adidas has imposed itself. Indeed, we wanted to get better acquainted with the sports market since it has steadily increased over the past years. It still represents a certain future and substantial market share in the market of sporting goods. The company's...
Strategic analysis of 3M
Thesis - 5 pages - Business strategy
The core business of 3M is the production of adhesive tape. However this activity subsequently declined because of various factors including packaging, health, industry and transportation. It is through the acquisition of the production technology of 3M abrasives that it was subsequently able to...
Establishment of an H&M store in Morocco: Inter-cultural variables and organization
Thesis - 16 pages - Management
Intercultural management aims to make us work and reflect on the well defined cultural differences between people involved in the inner workings of the enterprise. Indeed, the cultural differences encountered when setting up a company in a foreign country should not cause problems. On the...
The Lacoste group
Case study - 5 pages - Business strategy
Born in 1930, Lacoste, the famous crocodile brand, continues to conquer new market shares. Its founder, Rene Lacoste followed the development of the enterprise step by step, from the mere creation of a shirt of stitched mesh that became famous, to the mass production of a range of sportswear...
