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11 Jan 2011
doc

The truth behind surveillance monitoring: An employee perspective

Essay - 3 pages - Management

Imagine that your employer is watching you eight hours a day and constantly checking ‘What you are doing?' throughout the day. Does your boss have the right to do so? Or do you have privacy rights? Through modern technology and advancement in the field of surveillance monitoring, it is...

11 Jan 2011
doc

Knowledge management in organization: Case Allshade

Thesis - 10 pages - Management

Since the corporate environment has undergone a major transformation, business organizations have intensified their search for strategies that will give them a sustainable competitive advantage. Such strategies generally require that the organization continuously differentiates its products and...

10 Jan 2011
doc

Analysis of the e-business strategy used at Picard Surgeles

Case study - 13 pages - Business strategy

Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...

10 Jan 2011
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Organizational culture of the new Air France - KLM group

Case study - 36 pages - Management

The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...

10 Jan 2011
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The integrated management of the logistic processes (supply chain management)

Case study - 1 pages - Logistics

The development of the supply management chain (SCM) depends on the ability of a company to respond to customer requests. Responding to customer requests has to be done while being able to maintain the economic position of the company through the introduction of new products. By synchronizing a...

10 Jan 2011
doc

Sony, a case study: The advantages and disadvantages of outsourcing

Thesis - 5 pages - Business strategy

Today, the pursuit of profit and lower costs are a major issue for large global companies. Indeed the emergence of new technologies in business and the spending on research and development, logistics have become too high to bear. Thus, large firms have resorted to outsourcing some of their...

10 Jan 2011
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Strategic analysis of Cake Masters

Thesis - 11 pages - Business strategy

David Kuchen commenced his career in the investment division in a Canadian bank. However, his zest for challenges and desire to build his own business led him to create and run his own business in investment banking. But the company did not reach the dimensions that Kuchen wished. So he plunged...

10 Jan 2011
doc

The evolution of the Walt Disney Company

Case study - 6 pages - Business strategy

Walt Disney and an artist, Ub Iwerks, created a company that specialized in cartoons in the early 1920s in Kansas City. They had derived the inspiration from the Lumiere Brothers' invention. Walt Disney's company soon went bankrupt. Undeterred, he teamed up with his brother Roy in 1923 to...

10 Jan 2011
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3M: The culture of the Company and its innovation

Case study - 4 pages - Management

3M is an American company which was created in 1902 by five businessmen. It has activities in various fields such as: industry and transport, health, signaling, communication and optical systems, office equipment, security and protection, electricity, electronics and telecommunications. This...

10 Jan 2011
doc

Strategic analysis of Sony

Case study - 5 pages - Business strategy

Sony generated about 70 billion dollars in sales in the year 2007, thanks to its Consumer Electronics division, which is its main business. Despite the big figure, this sector has also experienced a loss of 321 million dollars. While the primary sector was hit by loss, the secondary sectors in...

10 Jan 2011
doc

The Game Theory

Thesis - 16 pages - Management

There are a number of limited companies in the market. These companies must adopt a strategic behavior, as each decision made by one company creates an impact on the other companies. There are various theories that talk about making and managing strategies. The game theory is one such theory...

10 Jan 2011
doc

The Strategy of the EADS group

Case study - 4 pages - Business strategy

The industry group EADS (European Aeronautic Defense and Space Company) is the leading advocacy group in Europe and the second in the world. EADS was created on July 10th, 2000 following the merger of the German DASA and the French Aerospatiale-Matra. EADS may be a young industry group that has...

10 Jan 2011
doc

The Strategy of the Danone group

Case study - 8 pages - Business strategy

Danone is one of the leading agro businesses in the world. Its main activity is the production of fresh dairy products, but has also made its presence known in the segment of beverages (bottled water). It branched out into the production of infant and medical food recently. The CEO of the...

10 Jan 2011
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Study of the managerial culture and practices of the United Kingdom

Case study - 4 pages - Management

The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland. It has been a part of the European Union since 1973, at the Safety advice of the United Nations, OECD and the Commonwealth. Its characteristic feature rests on its insularity, which it has cultivated and...

10 Jan 2011
doc

Perfect competition and Pareto optimality

Case study - 2 pages - Management

The model of perfect competition can be achieved through a formalization of the concept of the 'invisible hand of the market'. This theory was put forward by by Adam Smith in 1776. His goal was to provide a stable base to build a society on . This concept involved an environment in...

10 Jan 2011
doc

Theorems of Modigliani and Miller

Thesis - 2 pages - Management

Two economists from the United States,Franco Modigliani and Merton Miller became famous in the 1960s thanks to an article they had published. The article was called'The cost of capital, corporate finance and investment theory'. This article radically changed the risk assessment investment...

10 Jan 2011
doc

Large Companies

Case study - 5 pages - Business strategy

In 1998 a company called Google was established. When it first began, they worked out of a Garage in Menlo that was rented by a friend of the founders of Google, Larry Page (24 years old at the time) and Sergey Brin (who was then 23). The company had 3 people working for them. It became...

10 Jan 2011
doc

The secret behind the success of Michelin Tyres

Case study - 13 pages - Business strategy

Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly innovates in order to...

10 Jan 2011
doc

Amazon.com: Analysis and study of strategic decisions

Case study - 16 pages - Management

Human beings are often known for their ability to adapt. This is reflected particularly on the scale of the company, which, if it captures a large market share for a period, all things being equal, it can also be modified in a context growing in strategic reorientation. The gradual emergence of...

10 Jan 2011
doc

The evolution and expansion of Nestle

Case study - 12 pages - Business strategy

In 1866, the Swiss chemist, Henri Nestle invented powdered milk for feeding newborns who could not be nursed by their mothers. He sold his invention in 1867 causing the start of a major company called Nestle. Over time, the company has diversified its range of products, ranging from food products...

10 Jan 2011
doc

Honda's publicity campaign for the CR-V

Case study - 2 pages - Management

Honda, (the car maker) launched a new four wheeler in 2005 called the Honda CR-V. This vehicle was supposed to be quiet, clean, efficient and aesthetic. However, the pollution generated by the CR-V and its failure to adapt to the city life became the main complaints of the vehicle. The CR-V has...

10 Jan 2011
doc

SABMiller: Strategy behind the success in a hostile environment

Case study - 13 pages - Business strategy

There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB enabled...

10 Jan 2011
doc

Organisational approach of Mintzberg

Case study - 4 pages - Management

The traditional concept of regulating the behaviour of employees in an organization dates back to the end of the nineteenth century. This was chiefly due to the works of Henry Fayol, Max Webber, Frederick Taylor and their contemporaries. These approaches are consistent with the concept of the...

10 Jan 2011
doc

Crisis management: mattel (2008)

Case study - 5 pages - Management

Hitherto regarded as the undisputed leader of the global toy market, Mattel experienced problems that tarnished that image in the second half of 2007. In fact, the various toy recalls which were widely reported by media, made an impact both on its relationship with consumers as well as its...

10 Jan 2011
doc

Analysis of Michelin's strategies and recommendations

Case study - 40 pages - Business strategy

254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...

10 Jan 2011
doc

Analysis of the brand building by Dove

Case study - 5 pages - Business strategy

The choice of the slogan on the Dove campaign, 'For every beauty', is an original and relevant one. The advertisement itself is original and appeals to women. Its goal is not only to convince potential customers but also to develop some trust between the brand and its target. The...

10 Jan 2011
doc

Career management: Women and the Glass Ceiling

Thesis - 27 pages - Human resources

There has been an increase in the participation of women in the professional world today. They are becoming increasingly qualified and skilled. However, this increase in opportunity has not led them into illusions and they do not consider themselves lucky. They do not compare their situation to...

10 Jan 2011
doc

Issues of strategic management

Case study - 8 pages - Management

Strategic management is a multidimensional concept which plays an important role in the survival and sustainability of a company. Without a business strategy, a company cannot grow. The strategy is a process of setting goals and determining the means to accomplish that goal. This is done in...

10 Jan 2011
doc

Logistics at H&M

Case study - 6 pages - Logistics

Logistics is a process that forms the heart of modern retailing. Currently, supermarkets are going through major strategic developments. Logistics is one of the key factors that can help them to improve their performance. Logistics involves managing the flow of information, material and other...

10 Jan 2011
doc

Diversification of Nokia

Case study - 2 pages - Business strategy

Nokia is the world leader in the mobile telephone market and has 38% of the market shares. The telephone market witnessed a strong growth between 1990 and 2000. Today, it looks like the market is mature. However, competition remains fierce. The phones tend to include many more sophisticated...