Sustainable development and tourism - Example of Accor
Dissertation - 40 pages - Management
For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...
Strategic analysis Sanofi-Aventis
Case study - 23 pages - Business strategy
On 1st January 2005, the merger of the French pharmaceutical groups Sanofi-Synthelabo and Aventis, gave birth to Sanofi-Aventis, Europe's leading company in the sector in terms of turnover, and the third largest group worldwide. The company now relies on an international research network to...
Corporate strategy: LVMH
Case study - 29 pages - Business strategy
At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or Oscar...
The Nestlé group and its strategy
Case study - 8 pages - Business strategy
Liberalization of economies and the emergence of new countries have led the multinationals to adopt a more holistic approach. Companies in the food market have faced many upheavals, leading them to develop different strategies in order to respond better to the new consumer habits of the...
Enterprises facing globalization
Case study - 8 pages - Management
The globalization of economies is at the heart of many economic and social debates. The rapidly changing political environment, economic and social development, increased trade in goods, services, and information currently concern all developed countries. This movement is not without any impact...
Strategic analysis - Study of the case Lafuma
Case study - 32 pages - Business strategy
In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...
Competition between European football clubs
Dissertation - 37 pages - Management
In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness between...
Case Club Med: recruitment
Case study - 8 pages - Human resources
Though Club Med, the inventor of the holiday clubs, remains the leading brand in the world in terms of reputation in the tourism sector, several factors have nevertheless tarnished its image since the late 90s. In 1997, the Trigano family was ousted from the company by shareholders and in 2000,...
Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...
Costs and strategy management
Case study - 5 pages - Management
I. Current Strategic Context - In a context that is characterized by increasing turbulence and constant strengthening of competition, the ability of a company to create value for the customer appears to have become a sustained competitive advantage. - The value of the product is what the...
Adidas-Reebok merger, analysis of the international strategy
Case study - 9 pages - Business strategy
In early May 2005, the three stripes to Solomon resold just fewer than 500 million Euros to the former Finnish group Amer Sports cigarette. A few months earlier, in March, the specialist in slip Quicksilver seized 241 million Euros of Nightingale, the world's number one ski. Meanwhile,...
Management and communication: The case of Apple
Case study - 49 pages - Management
Apple has continued to develop in the IT market since its establishment in 1974, by visualizing the future to change the world. Apple has opened its lines of communication and has secured a strong position in the market. Apple in California (Silicon Valley) specializes in design, manufacturing...
International strategy of Carrefour
Case study - 9 pages - Business strategy
Carrefour is a company which belongs to the distribution sector, the mode of self-service marketing aimed at achieving the economies of scale through large retail space. Since its birth, the retail sector has developed a regime of extensive growth and despite being young; it is now confronted...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
Case of the Nickel Company
Case study - 29 pages - Business strategy
Like women, men are increasingly aware of the importance of their bodies and their image. According to the reports in 1995, 65% of men thought that, it is "important to take care of their skin” and it was seen that, 19% of men used their partner's skin care products. In 2004, there was an...
The strategy of Adidas
Case study - 26 pages - Business strategy
This case will study the German group Adidas, which is in the second position on the global market for sports equipment. The company, Adidas over the time has been able to make a name for itself due to its unique trends. Despite increasing competition, Adidas has managed to remain competitive...
Benetton: Strategic evaluation
Case study - 39 pages - Business strategy
Benetton is an internationally recognized empire. In this document we are going to discuss about different strategies of group development and the current status of Benetton and its holding company, Edizione. Benetton and Edizione are groups in a perpetual pace of growth. It is difficult to...
The luxury industry
Market study - 31 pages - Business strategy
Petit Robert defines luxury as "lifestyle characterized by large expenditures for purchases of goods by unnecessary taste for ostentation and the greatest welfare." In light of this definition luxury is something expensive, superfluous and ostentatious. The common characteristics of these luxury...
Virgin case study: strengths and weaknesses
Case study - 14 pages - Business strategy
The Virgin Group is a group of subsidiaries whose activities are centerd around the leisure sector, in line with the image of a dynamic, innovative and charismatic president Richard Branson. Sir Richard Branson is the head of a business empire that includes 250 companies in 23 countries, most...
The Redemption of the Credit Lyonnais by Credit Agricole
Case study - 8 pages - Business strategy
It seems that French banks have given up on becoming universal banks, either by choice or by constraints. They prefer to stay multi specialists on national territory and focus on some of their activities abroad. The challenge remains. Indeed, banks have an incentive to increase their...
Network Strategy Systeme U
Case study - 20 pages - Business strategy
"Systeme U. It is primarily the story of traditional retailers who, guided by the relationship with their customers, evolved a desire for independence and interdependence, and thus have acquired the status of distributors and retailers”, Jean-Claude Bartholomew, former CEO of the group....
Analysis of Group AUCHAN
Case study - 26 pages - Management
In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...
EasyJet strategy
Case study - 10 pages - Business strategy
EasyJet is a company that was founded in 1994 by Stelios. This was the first European airline to offer cheap local flights. In 1995, EasyJet was one of Europe's leading low cost airlines, thanks to an efficient operating model, brand awareness and the ability to maintain a high level of...
Negotiation with the Mexicans
Case study - 8 pages - Human resources
Mexico is a country in North America, located in the southern United States (which is partly separated by the Rio Grande, said the Rio Bravo to Mexicans) and bordered on the south by Guatemala and Belize. Mexico is the most populous Spanish-speaking countries. He also recorded the second highest...
Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...
The role of HR managers in the context of changing external environmental factors
Thesis - 13 pages - Human resources
Over the last two decades, the work environment has improved in new techniques that no one expected, causing growth in innovation and globalization. The following era will witness superior changes, influencing all sides of the workstation, containing main variations for HR managers. To respond...
Organizational Culture and Employee Motivation at Cognizant Technology Solutions
Case study - 30 pages - Management
During the past 15 years, a particular sector of consulting firms has been performing very well. These are the firms that are mostly into technology consulting, whose modus operandi is to win the contract for design, development and maintenance of information systems from large, mostly American...
Critical analysis of Toyota
Thesis - 30 pages - Business strategy
Toyota Motor Corporation is a Japanese firm that was founded in 1937 by Kiichiro Toyoda. Now, it is a multinational corporation that is employing more than 300,000 employees worldwide and has become the leader as a car manufacturer in terms of sales. Toyota became very famous as it develops new...
Dell's customer relationship management (CRM) strategy
Thesis - 11 pages - Management
Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the customers and the company,...
