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16 Feb 2011
doc

Case of Franco-Swedish cultural confrontation

Case study - 5 pages - Management

In this document we will look at a cultural conflict that arose between the two parties of a French and Swedish merger. This case was presented by Philippe d'Iribarne who is a French author and works at the LISE which is a research center that studies the interdisciplinary laboratory for...

16 Feb 2011
doc

Strategic management - the example of Google Enterprise

Case study - 4 pages - Management

Google is a company which was founded in 1998 in Silicon Valley by Larry Page and Sergey Brin. This company was built around the search engine of the same name, which is to say on the Internet. It subsequently developed its business around various Internet services. Segmentation became crucial...

16 Feb 2011
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Human Resources and strategic tools

Case study - 8 pages - Human resources

The management of jobs is a tool that is used for managing human resources. It consists of the projection for the medium and long term needs and staff resources of an organization. It is composed of qualitative approaches of management planning skills and workforce planning. The management of...

16 Feb 2011
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Returned management at Hilton Worldwide

Essay - 9 pages - Management

In the large hotel sector in 2009, there is an arrival of the fifth star. Its arrival was eagerly awaited by professionals because it allows hotels to align French foreign competition and to attract new high-end clientele, and often business with France has a strong power attraction. However,...

16 Feb 2011
doc

Theories of motivation

Case study - 2 pages - Human resources

This document is presented in tabular form and presents a synthesis of the theoretical trends, key authors and special theories of content and process. For example, the authors Maslow (1954), McClelland (1961), Atkinson (1964), Alderfer (1969), Schein (1975), Herzberg (1971), and McGregor...

16 Feb 2011
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Hotel Royal Mercury Crown Brussels - presentation, values and control systems

Case study - 4 pages - Management

Accor is the European leader and global group in hotels and services. Accor operates in 140 countries with over 158,000 employees. With nearly 4,000 hotels worldwide, it has progressed from budget to luxury hotels. Around the world, Accor offers tailored living to its clients. Travel...

16 Feb 2011
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The Bouygues Group - business portfolio and its strategies

Case study - 4 pages - Business strategy

The Bouygues Group is a diversified conglomerate which has the advantage of limiting the risks and measures to compensate for losses in some areas. Through this strategy the company has been showing positive results in 2009 despite of the economic crisis and has managed to reduce its debt by 50%....

16 Feb 2011
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Analysis of the strategic problems of the Italian manufacturer of Pirelli tires

Case study - 2 pages - Business strategy

The major problem of Pirelli's information system is that it does not allow easy access. This is because information systems of each country are developed locally and are independent of each other. Access to information plays a crucial role in the success of a business, because without...

16 Feb 2011
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Strategic diagnosis of the evolution of the group of Sears

Case study - 2 pages - Business strategy

One of the first mistakes in the management of Sears was to disperse its activities. However, because of its size, Sears had the advantage of having a database about the extremely important customers, although they were poorly exploited. What are the factors related to the management,...

16 Feb 2011
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The decision-making process of purchase of a solar panel at IDS Energy

Case study - 8 pages - Business strategy

We use hydrocarbon products in all areas of our everyday life, such as in the fields of transportation, production, clothing, and high technology. For the purpose of our study, we also include habitat and comfort. In recent years, the issue of sustainable development has been emphasized in order...

16 Feb 2011
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Analysis of the structure of the Ups company

Case study - 4 pages - Management

The UPS Company was founded in 1907, and is currently the leading express carrier and largest package delivery company. As a multinational company, it is currently active worldwide and employed 430 000 people (including 2,000 in France), has 147 000 vehicles and 500 planes. It is the ninth...

16 Feb 2011
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Presentation of the Holcim Morocco through the model of the five forces

Case study - 4 pages - Business strategy

This document presents the strategic strengths and weaknesses of the company Holcim Morocco, using Porter's five forces model. Excerpts from the document: "There exists a certain economy of scale because there is a mass production in order to cover fixed costs. The peculiarity of this sector is...

16 Feb 2011
doc

International expansion of the Essilor Group

Case study - 2 pages - Business strategy

Essilor has a portfolio of strong brands. Varilux deals with progressive lenses that currently dominate the world market. The glasses represent about 95% of the activity of Essilor and the rest can be classified in other categories, including optical instruments and various other products that...

16 Feb 2011
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Compensation: scales and seniority with the example of Randstad of Belgium

Case study - 4 pages - Human resources

Belgium has now banned the age criterion for wage scales. Tens of thousands of employers are under transition. Randstad had taken this step ten years ago. Not because Europe compelled it, but because it was an advantage for its own activities. The company specializes in advising temporary...

16 Feb 2011
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The Belgian system to earn a degree while you are working

Case study - 4 pages - Human resources

This document intends to show that this has been possible for a long time. The novelty is that one can get any number of distractions while pursuing their higher education through means of distance learning according to their experience, acquired skills and the business training that has been...

16 Feb 2011
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Import of machine tools in South Korea: the choice of Inco terms

Case study - 2 pages - Logistics

The choice of transport solutions and thus a choice of Inco term occur in three stages. The first step is to study the course, flows, technical and commercial constraints. The second is to study the costs, delays and safety of transportation and the third step is to determine the implications...

16 Feb 2011
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Analysis on the group of JC Decaux SA

Case study - 16 pages - Business strategy

The group JC Decaux invests on an average of about 200 million Euros each year to fund its growth. It is important to note that the investment turns primarily to urban furniture as the detriment of other areas of strategic activity. This seems consistent strategy for several reasons: the group...

16 Feb 2011
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Adaptation of a worker to the local problems: French in China

Case study - 10 pages - Human resources

Working abroad as part of an international assignment or other contract inevitably raises many challenges with regard to adaptability. One has to adapt to different cultures, ways of living and study the key points rigorously to live more comfortably in a host country. A host country receives a...

16 Feb 2011
doc

Features of Blu-Ray Disc of Sony

Case study - 5 pages - Business strategy

New technologies today are emerging regularly and are usually the result of years of research. In the past ten years only 3 major innovations have made a marked impact globally, they are the flat screen, MP3 and the GPS. The Blu-Ray Disc of Sony BD is the latest innovation in Sony's incremental...

16 Feb 2011
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Strategies of internationalization

Course material - 31 pages - Business strategy

Internationalization is generally defined as the intrusion of business into foreign markets and different economic geographies. This international presence can take many forms and be realized by several possible strategies. Indeed, if the internationalization of enterprises is unavoidable in most...

16 Feb 2011
doc

Conflict management

Case study - 8 pages - Human resources

We are confronted daily with situations of conflict. Indeed, tensions arise in the workplace as well as within the family. These disagreements often are due to more secret reasons and not conscious and it is sometimes difficult to terminate. After identifying the origins of conflicts, we will...

16 Feb 2011
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The internationalization of the company and human resource management

Book review - 10 pages - Human resources

Today, most French companies have had the "great leap" in international markets. With increased trade and international context, the phenomenon of globalization has forced companies to open their activities abroad. Even if we can see significant differences in their degree of...

16 Feb 2011
doc

The "pornographication" advertising

Case study - 3 pages - Business strategy

In our consumer society, we daily target thousands of advertisements whose influence can be unfavorable publicity among the consumers. Therefore, most advertising we encounter remain latent or unnoticed. Therefore, each time it took to innovate in advertising techniques, creating new forms to...

16 Feb 2011
doc

Alcatel-Lucent fusion: the birth of a giant on the market of telecommunications

Case study - 2 pages - Business strategy

The merger of Alcatel, a French group of telephony (mainly fixed), and Lucent, an American mobile phone group, happened in 2006. After the first abortive attempt to merge in 2001, the merger was actually be accomplished 5 years later. -2001: First attempt at forming a merger failed -April 2,...

16 Feb 2011
doc

Strategic Management of General Motors

Essay - 3 pages - Management

What are the general environmental factors that have an impact on General Motors? General Motors (GM) has experienced very hard times since 2000, just as much as any other company in the car industry. That is why GM had to reduce its hourly workers, which means that 35,000 jobs were eliminated....

16 Feb 2011
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Roland Perez - The diversity of corporate governance models in Europe

Book review - 5 pages - Management

1) The subject According to Roland Perez, Europe is characterized by a diversity of models for corporate governance (GE) and each model is suited to the geographical area or country. Due to the constant economic and societal transformations, the author shows us that we have witnessed, in the...

16 Feb 2011
doc

Resource management and technological innovation, sheet reading: The Netherlands C., Economics of Innovation (Chapter IV)

Book review - 3 pages - Management

For A. A Alchian, under uncertainty, profit maximization cannot be a rule of action for the firm. Success depends on results, not motivations: the decisions and criteria associated with them do not constitute a basis for understanding the behavior of firms. What is important are the decisions...

16 Feb 2011
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Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary

Case study - 10 pages - Business strategy

The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in Europe...

16 Feb 2011
doc

Acquisition of Rossignol by Quiksilver

Case study - 29 pages - Management

This document studies the acquisition of Rossignol by Quiksilver for several reasons. First, these two companies are working on a sector that affect us directly in order to know the area of recreation and outdoor sports sector, also called as 'outdoor'. Thus this study directly target...

16 Feb 2011
doc

Joint venture between INPEX and NIOC

Case study - 4 pages - Management

During our second year of study at Inseec, we were taught a number of subjects including Business Ethics. To have a practical approach, we are conducting a study on the joint venture. In our case, we are interested in a joint venture between an Iranian company and a Japanese company. National...