Google's total compensation plan
Case study - 4 pages - Human resources
Google is a monopoly in itself, an Internet giant, and it has a different and special structure. Employees maintain a link among them, while simultaneously retaining a sense of autonomy. In this paper, we will examine Goggle's Total Compensation Plan, and its relevance in this company. Firstly,...
Swarovski and the social media
Case study - 7 pages - Business strategy
Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the democratization of...
Competitive Advantage of France in Haute Couture
Market study - 10 pages - Business strategy
What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest fashion center of the...
Intercultural Management - case of Bodega Torres
Case study - 10 pages - Management
Intercultural Management covers a very large sample of activities related to companies. Its tools can be used in all areas of management, including Communication, Human Resources, Marketing, Negotiation and Top Management. It allows us to easily recognize the different cultures surrounding us...
Internship Report: The Walt Disney World
Thesis - 7 pages - Management
As you might have understood, I did my summer training at Walt Disney World in Orlando (Florida, USA). It is composed of six different theme parks and a downtown. As far as I am concerned, I have worked for one of the theme parks, Hollywood Studio. By the way, let me introduce you to the Walt...
Consumer behavior: Influence of customer needs, organization motivations and goals
Thesis - 5 pages - Management
In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities between promoting...
Diversity management at the workplace
Thesis - 5 pages - Management
For Human Resource (HR) managers, managing staff diversity at the workplace has been one of the most important criteria of an organization that offers equal employment opportunities in today's world. Today, successful diversity management has become synonymous with good business strategies and...
International Workplace Relations: Potential problems and practices to be followed to ensure smooth transfer of ownership in a merger/acquisition
Thesis - 5 pages - Management
In general, poor human resource management is a by-product of international merger and acquisition in today's globalized corporate working environment. Now, successful international workplace relations management has become synonymous with good business strategies and tactics that ensure that...
Human Resource Management: E-Recruitment
Thesis - 12 pages - Human resources
This report offers an overall analysis and evaluation of the current recruitment scenario. It shows the current economic climate, and how it affects E-recruitments a whole. It compares traditional methods of recruitment with that of the fast growing domain of E-recruitment. The website review...
Dubailand Case Study:Would the Pharaohs have dared?
Case study - 8 pages - Business strategy
Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...
General Motors - Strategic management plan
Case study - 8 pages - Business strategy
The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...
AMD: A Customer-centric approach to innovation
Case study - 9 pages - Business strategy
This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...
Limited perspectives for electric cars: Auto industry facing new challenges
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Intercultural Management: Analysis of the movie "Fear and Trembling"
Thesis - 5 pages - Management
Undoubtedly, the world is currently zooming along the expressway to globalization. Globalization causes exchanges to be quicker, facilitated anywhere at any time. These exchanges concern persons, goods, services and funds. As a result, new dilemmas have risen on the horizon along with new...
Sampling issues in Business Statistics
Case study - 7 pages - Business strategy
Data collection is an essential part of the decision making process. In order to avoid subjective variables in the process, it is essential to gather objective information on which the decision will be based on. Sampling is one of the methods that enable to collect data. The aim of this method is...
Nature of tourist lodgings
Case study - 4 pages - Business strategy
Accommodation is the central element of a trip and varies according to customers' needs and the nature of the product. There are different accommodations, reservation mechanisms, and choices in terms of accommodation to suit the customers' needs. France offers varied accommodation in the...
A comparative study of working conditions in Ireland and France in 2008
Worksheets - 3 pages - Human resources
The purpose of this report is to analyze the differences and similarities between France and Ireland with respect to working conditions. While both countries have a common policy to protect employees, they also have different ways to maintain and ensure those standards through legislation....
Financial analysis: Case LVMH
Dissertation - 4 pages - Finance
LVMH is the world's leading brand in the luxury sector. It is based in Paris and possesses more than 60 sub companies which include Louis Vuitton, Fendi, Christian Dior perfumes, Guerlain. Each company functions more or less autonomously. These companies operate in five major activities that...
Organizational Development and Change Management: Case of Lenovo
Thesis - 5 pages - Business strategy
In today's ever changing business environment, it is essential for leaders at all levels to acquire the knowledge of organizational development as well as how to manage change in a strategic manner. In the long history of corporate change management, some seasoned predecessors wisely pointed out...
Strategic Management: Club Med
Case study - 7 pages - Management
Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I decided to...
Strategic Marketing Plan: Case Zara
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...
Philip Morris International's global strategy: Comparative cases of French and Chinese market
Thesis - 22 pages - Business strategy
In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip Morris...
Wal-Mart's offer to Massmart - Porter's Five Forces and other relevant forces
Case study - 7 pages - Business strategy
Wal-Mart is thinking of implanting itself on a new continent: Africa. On November 29th, Wal-Mart offered $2.4bn for a majority stake to the South African retailer Massmart. We are going to assess the potential entry of Wal-Mart in South Africa through Porter's five forces and other relevant...
McDonald's and KFC - Recipes for Success in China
Case study - 4 pages - Business strategy
To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities. The growth was,...
Improving the Tunisian financial market by adopting the international reference frame in terms of reporting with the aid of IAS/IFRS
Dissertation - 45 pages - Finance
The deterioration of the reputation of major players in financial markets (banking, insurance, financial institutions) has created a crisis of confidence without precedent with lasting consequences for all economic actors today and they are difficult to measure. In this context of high...
Installation of a system of cost accounting in Monegasque (Morocco)
Dissertation - 84 pages - Accounting
Cost accounting has a double arsenal. As a first arsenal in the long term, it is probably very effective because it addresses the costs, and requires political courage of managers. This arsenal includes the planning, control equipment and staff and a real management control. A second arsenal is...
The Enron business and the financial statement of Michelin (2008)
Essay - 4 pages - Accounting
Enron was founded in 1985, and was one of the largest global corporations and the seventh biggest U.S. Company. It had become the world's leading energy brokerage firm. As a flourishing company, it publicly traded, and it seemed like a success story in the world of energy. But in 2001, the...
Strategy marketing of the companies Carriere and Nivert
Case study - 6 pages - Finance
The two companies in this study are quite similar. The family canneries were created centuries ago in the Loire Valley. They preserve the same type of vegetables, and cater to the same type of customers. Their production methods differ and are targeted towards the upstream market. The company...
Financial statement of the Nestle group
Case study - 14 pages - Finance
A financial analysis aims to make an assessment of the financial position, market position and performance of a company in order to analyze the possible problems, make recommendations and to inform both the internal (staff, manager) and external stakeholders (investors, general public) of the...
Establishment of SAP on the market of company management software
Case study - 3 pages - Management
An ERP (Enterprise Resource Planning) is modular and integrated software used to manage key business processes of an organization (sales and distribution, finance, production, procurement, human resources). It has two basic components: the database (shared) and modules (applications). Without...
