Consumerism and Criticism: The Legacy of Henry Ford
Thesis - 4 pages - Business strategy
Looking at America today, it is not hard to see what one of the most prominent features is. From the suburbs of Westford to the packed streets of New York, the car is pervasive and ubiquitous in America. Looking at the American economy today, one sees much mass production and consumerism. The...
Is Wal-Mart good for America?
Essay - 2 pages - Business strategy
With over 5000 stores worldwide and 100 million shoppers per week in the United States alone, Wal-Mart is one of the largest corporations in the world. And with its astounding efficiency, profit margin, and customer base, it is also an extreme example of the free market system, and for that...
Cola War: Coke vs. Pepsi
Essay - 8 pages - Business strategy
Industry competition has given rise to extensive market efforts by companies to sustain their position by gaining an edge over competitors. Industrial trend helps company to set standards and design a strategy for the accomplishment of goals. Multiple set of strategies are devised in accordance...
Beyond the Borders
Essay - 9 pages - Business strategy
Lars Inman needs to turn RLK Media around in twelve months. With no marketable product on the table, his only option is to get their new iVid gadget in the market. He is faced with the decision whether to in-source or contract out its software development. This paper explores the different...
Online Music Distribution - Case of iTunes Music Store
Case study - 7 pages - Business strategy
Technology is changing almost every facet of what we do in our lives. Personal computers (PC) have invaded our homes and offices in a big way. Gone are the days when the PC was relegated to word processing, technical software code writing, mathematical calculations and such. These days, the PC...
The Coca-Cola Company: Business model and implementation in China
Case study - 5 pages - Management
The Coca-Cola Company is one of the largest producers of soft drinks and syrups, as well as the world's biggest producer of juice and juice-related products in over 200 countries. Coca Cola has around 93,000 employees and sells over 3,300 beverages. It has six operating segments: Eurasia,...
Cover letter for Merchandiser Position
Sample letter - 1 pages - Human resources
The cover letter has the format and description for a Merchandiser Position in Kailua-Kona.
Walmart Overseas: An analysis
Essay - 13 pages - Business strategy
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...
Sample Resume: Content writer
Sample resume - 1 pages - Human resources
Sophomore: Writing, Literature & Publishing student at Emerson College. Proficiencies include writing, editing, articulating story ideas, and field research. Areas of Expertise: -Eager and passionate for the opportunity to work with a magazine. -Original creativity in finding new stories, and...
Analysis of team charter
Essay - 2 pages - Business strategy
Groupthink is essential to productivity in the workplace. By implementing workgroups or a team building conducive atmosphere, the simple brainstorming one person would do on his own can blossom into new, innovative ideas that can be achieved only by working together. When a team is first...
Importance of personal values
Essay - 2 pages - Business strategy
Personal values are not only apparent, but also essential in business and personal life. Everyone has a core set of values, and while they differ from person to person, they often focus on such things as respect, honesty, community, accountability, justice, loyalty, and trust. The importance of...
Business Strategy: HTC Corp in 2009
Case study - 4 pages - Business strategy
After a its success in ODM[1] and mobile operator business[2], HTC decided to sell handsets under its own name in 2007. Despite having a very innovative product line resulting from substantial R&D expenses, HTC had not yet established a distinctive brand value. To reduce costs and build its...
Business Strategy: Domino's Pizza International Inc.
Case study - 4 pages - Business strategy
Thomas S. Monaghan began Domino's Pizza with one store in Ypsilanti, Michigan in 1960. To better serve his largest customer segment, i.e. University of Michigan students who were reluctant to go out for a pizza when preparing for exams, Monaghan began delivering to the customer's door....
Conflict of interest at Walmart
Thesis - 4 pages - Accounting
Wal-Mart Stores, Inc. is the largest retailer in the world, and it was founded in 1962 by Sam Walton. It is expanding further throughout the world to penetrate the global market. Wal- Mart operates retail stores in the United State in three different segments: discount stores, supercenters and...
The marketing strategies of organic fast food
Thesis - 22 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...
Unilever: Corporate Sustainability Report
Case study - 9 pages - Management
Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...
Comparative analysis of two HR systems
Thesis - 15 pages - Human resources
Nowadays, each country has its own management style and possesses a culture which influences its decisions and business strategies. Moreover, organizations have to face a business environment that keeps getting more and more complex, where firms need to reply quickly and efficiently to changes in...
Business Project: Champagne Armand de Brignac
Thesis - 11 pages - Business strategy
Armand de Brignac is champagne produced by the award-winning Cattier family, which has owned and cultivated vineyards in the Montage de Reims Terroir in the French Champagne region since 1763. Armand de Brignac Brut Gold is pressed from a perfectly balanced blend of three distinct vintages of...
Sanofi-Aventis: Merger strategy
Thesis - 6 pages - Business strategy
This case study allows us to analyze the implementation of a strategy of merger. Firstly, it permit us to observe what the external factors are that can lead companies to merge, then it highlights the risks inferred internally by such a strategy and lastly it gives us some ideas on how these...
Motrin's Mommy Headache: A Lesson in Social Media Experimentation
Case study - 2 pages - Management
“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have reacted to the...
The need for international human resources management
Thesis - 7 pages - Human resources
As the process of globalization accelerates, there is a growing number of expatriates working in foreign countries as well as repatriates coming back to home companies. Therefore, international human resources managers have the urgent task of taking care of employees' characteristics of cultures,...
Porter's five forces contribution to the SWOT model
Thesis - 5 pages - Business strategy
The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact on its...
Strategic Case Study: Amazon
Case study - 5 pages - Business strategy
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...
The link between financial reporting and capital markets: Evaluating the extent of development and use of International Accounting Standards
Essay - 4 pages - Accounting
“As capital markets play an increasingly central role in today's modern economies, policy-makers are confronted with the question of how to assure the continued effective functioning of these markets and, in particular, how to develop a sound financial reporting infrastructure.”...
A Ferrero group: Strategy analysis of Kinder
Case study - 10 pages - Business strategy
The Ferrero Group is a company of Italian origin the founder Pietro Ferrero of which was a chocolate maker-pastry cook to Alba, a village of Piemont in the North of Italy. This company created in 1946 specializes itself in the candy and the chocolate factory. It expansion is really do in 1949 in...
Case L'Oreal - 'Synergie and Belle Couleur'
Case study - 10 pages - Business strategy
The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...
Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand
Case study - 8 pages - Business strategy
SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...
Strategic Management: Royal Dutch Shell
Case study - 10 pages - Business strategy
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...
Examine and assess PepsiCo's social performance
Thesis - 4 pages - Management
Corporate social responsibility, more than ever before, has become a pivotal issue to top leaders in companies of all sizes. The process of globalization has witnessed the importance of formulating various strategies including sustainability in most multinational companies, among which water...
Financial reporting: The new conceptual framework
Worksheets - 2 pages - Finance
The current framework was approved in July 1989, and was adopted on April 2001 by the IASB. It sets out the concepts concerning the "preparation and the presentation of financial statements" for users external to the company. However, during these last two decades, the market, the business...
