Strategic marketing management: Debenhams
Essay - 40 pages - Management
We shall assume that we are Debenhams' , a well-known department store in the UK on the clothing market. The aim is to put in place a future marketing plann with a clear strategy. But before that, a rather weighty analysis is necessary. Concerning the external audit, we observe that political...
Strategy of communication
Presentation - 20 pages - Business strategy
-First, champagne is a very subjective matter of taste, our customers have an emotional report to the brand. -Indeed, one of the main values of La Grande Dame is "inspiring legacy"- in other words this means that our history is not a weight, but more like an asset of our communication strategy....
Financial analysis of Microsoft
Case study - 30 pages - Finance
Microsoft, a global company in the informatics system, was founded in 1975 by two American students, Bill Gates and Paul Allen. Microsoft hires almost 80000 people in more than 100 countries. Its most important activity is to develop informatics system for computers with revenues worth 70...
SWOT analysis - Explanation of the tool
Case study - 4 pages - Business strategy
A SWOT analysis is a complete and precise tool used very often by businessmen, and among them marketers to effectively summarize an organization's strengths, weaknesses, opportunities and threats. The purpose of a SWOT analysis is primary to determine probabilities between an organization's...
Catalytic Solutions, Inc
Essay - 7 pages - Business strategy
Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...
Skype case study - published: 18/01/2012
Case study - 7 pages - Business strategy
Introduction: With the acquisition of Skype by Microsoft this month, Skype continues its growth and consolidate its number one rank on VOIP services around the world. There are new services offered to customers each year and Skype tries to attract more businesses in order to adopt their...
Renault-Nissan alliance: Current situation
Essay - 5 pages - Business strategy
Doubts and rumors were rife when Renault and Nissan announced the formation of the Renault-Nissan alliance in the late 90s. However, today, the Renault-Nissan alliance has proven to be successful because of their unity in terms of performance. This has been possible because ever since day one of...
Software Review
Case study - 2 pages - Management
Facebook has turned into the place where people from around the world exchange ideas and keep in touch. The contact with friends and unknown users of the world has become easy due to Facebook. However, the Facebook app store is also a major part of this application. Today ample things are...
Fast Cash Commissions
Essay - 2 pages - Business strategy
Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...
The impact of smart phones on business and private life
Essay - 90 pages - Management
Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...
The launch of hairdressing salon "Tchip" in Australia
Essay - 32 pages - Business strategy
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
Luxury goods in China
Essay - 4 pages - Business strategy
The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...
Strategic growth for Unilever
Market study - 14 pages - Business strategy
Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw materials for both...
Business Ethics
Essay - 7 pages - Business strategy
Select some recent incident of controversy about “corporate misbehavior” and explain what the alleged ethical abuses were that occurred at the company and what penalties, if any, have been imposed on the alleged perpetrators. (If no penalties have yet been imposed what penalties do you...
Advertising and communication - published: 29/11/2011
Market study - 11 pages - Business strategy
Brokerage is a service provided by specialized companies which allow putting in relation customers and specific products. Generally for financial products, brokerage companies are the authorized intermediary between both. To be clearer, brokers are stakeholders (Source: Doc-Etudiant, Quel est le...
Dyson market entry in South Korea
Market study - 10 pages - Business strategy
As we seen in the First Dyson Business Report, Dyson is already exporting its product successfully in 49 countries with an increased turnover of 23% within the last year. These high results are due to the international expansion and multi-million-pound investment in research and development....
AMD: A Customer-centric approach to innovation - published: 28/11/2011
Essay - 9 pages - Management
AMD was founded in 19691 by Jerry Sanders, formerly of Fairchild Semiconductor. The company started to focus on microprocessors in the mid 1970s. It designed and manufactured microprocessors for the computing, communications, and consumer electronics market. The company employed 9,000 employees2....
Business Ethics: Dior
Essay - 10 pages - Business strategy
Christian Dior was founded in 1905 in Normandy. In 1946, Dior opened his legendary home at 30 Avenue Montaigne. In February 1947, Dior launched his first collection called Corolle, where women were drawn like flowers. It was the beginning of the success story. Every fashion book said that the...
Carlton Polish Co.
Market study - 9 pages - Business strategy
There are different ways to calculate a company's value. The first method is to use the balance sheet of the company to estimate the value of a company using the DCF approach. Another method is concerning the competition analysis. By looking at similar companies in the same activity sector...
Presentation of Puma and PPR groups
Market study - 45 pages - Business strategy
The PPR group was pleased to announce that after the expiry of the additional acceptance period of its voluntary public takeover offer for Puma it had become the majority shareholder with a 62.1% stake in Puma. 1962: Creation of the PINAULT company Acquisition of companies in the same market...
Multinational business and globalization
Case study - 6 pages - Business strategy
Above all, let's start by explaining what globalization is. Many definitions exist some are too minimalist, others too general. The term used to describe the current state of the global economy has become a fashionable word. We retain that: “Globalization is a process (or set of...
Strategic analysis of Nissan group
Market study - 20 pages - Accounting
“As the crisis has evolved, Nissan has remained focused on the recovery, guided by our corporate recovery plan. Although our company is still operating in crisis mode, Nissan is on track toward a complete recovery. In fiscal year 2009, we returned to profitability after losses in the prior...
Developing a cross-cultural training program for L'Oreal's employees at the headquarters in Paris
Case study - 8 pages - Business strategy
In the evolving world of interconnected societies and culturally globalized world economy, firms are developing outside the constraints of a particular national setting. The main aim of this training programme is to understand and improve the interaction of co-workers from different countries and...
Total Quality Management (TQM) Survey
Thesis - 5 pages - Management
Total quality management is establishing in all sectors of company to make sure the operation of quality product or materials to consumers are being met. The sectors are manufacturing, servicing, and nonprofit can affect the United States and worldwide. All measurement are implemented in every...
The company incentive plans: Case of Cessna
Case study - 2 pages - Human resources
The company incentive plans of Cessna can also be seen as performance goals to the workers of the organization. Compensation and benefits offered by Cessna are basically given to all workers after the completion of the six month probation period. The corporation's incentive plans can be found...
Corporate Compliance Plan
Case study - 7 pages - Management
Business ethics and social responsibility affects customers, businesses, shareholders, and the reputation of the organization. A business that is dishonest can cause harm or even send an individual to jail. Several forms of doing business are through sole proprietorship, partnership, and...
Workplace observation
Case study - 6 pages - Management
Businesses' cultures define the group dynamics and personal interactions of an organization by setting rules that are verbal and nonverbal for all to follow. These organizations use an employee handbook, human resources and team meetings to reinforce the behaviors and expectations of a company....
Company motivation profile
Case study - 6 pages - Management
PetSmart is the number one retailer of pet food and supplies. It has around 825 stores in the United States and Canada. PetSmart was founded in 1987 and is headquartered in Phoenix, Arizona. PetSmart stores offer obedience training and they have grooming for animals offered in many store....
Business Research Methods: Case Study of Toyota
Case study - 17 pages - Business strategy
Brookie Part-just mentions the 2,3 million recalls and the cars affected The Rava4 2009-2010, Corolla, 2009-2010, Avalon 2005-2010, Camry, 2010, Highlander 2007-2010, Tundra 2008-2010 researchers of Toyota has determined not enough time spent on so there adding extra four weeks to their time span...
Ebay's strategy in china: alliance or acquisition - published: 02/11/2011
Market study - 7 pages - Business strategy
In 1990's, many companies invested in the internet, the dotcom companies, because they thought it will generate a lot of profits quickly and will help in expanding their businesses. For them, internet represented a new market and a new economy. So, lots of companies were created around the world...
