Analysis of the Days Inn Worldwide Franchise Program
Case study - 2 pages - Management
Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as Argentina,...
Entrepreneur interview an analysis- Michel Et Augustin
Case study - 15 pages - Human resources
Michel Et Augustin is an innovative French food brand created in 2005, with activities on several food markets: biscuits,crackers,yogurts and desserts. Different products are sold, such as “little round and good biscuits”, sweet and savory, fresh mixed fruit juices, drinkable yogurts...
Vivarte group- Implementation on Chinese market
Market study - 20 pages - Business strategy
The report objective is to define the marketing plan to realize the best development as possible of Caroll in this country.That's why we are going to use the following steps in the executive summary, to preconize the best strategy to enter Chinese fashion dress market, and how to create a strong...
International accounting
Case study - 6 pages - Accounting
“According to statistics from the World Federation of Stock Exchanges, the value of trading in foreign companies accounted for 9.75% of all trading on the major stock exchanges in 2002”. This citation, also part of the Tweedie, D. Article in the Northwestern Journal of International Law...
Using examples identify and assess why it can be difficult for the multinational firm to behave ethically
Case study - 5 pages - Business strategy
Over the last half decade, businesses have evolved tremendously. Their productivity has improved, new production areas have appeared, borders between countries have opened up and with this, new problems have also arisen. As companies grow in size and importance, so does the criticism and the...
Procter & Gamble- Internationalization Strategy
Case study - 9 pages - Business strategy
In 1837, in The United-States, William Procter, candles maker, and James Gamble, soap maker, got together to market their first branded product, the candles ‘Star Candles' (Jean Boissonnat, 20/12/1993). As their business went along they started to broaden their range of products by buying...
Forces that can Influence an organization and its strategy
Case study - 5 pages - Business strategy
Today's national and international organizations are surrounded and affected by different types of forces. Two main categories can be identified, the internal forces and the external ones from the task and general environments (Appendix 1). They influence companies' strategies through multiple...
What are the key features of hard and soft models of HRM? Critically evaluate and compare each model. Illustrate your answer using examples of HRM in practice
Case study - 3 pages - Human resources
To clarify the approach to HRM, in 1992 Storey has defined two variants, the soft HR management and the hard one. The soft model rests on the purpose of “enhancing the commitment quality and flexibility of employees” (Beardwell J., Claydon T., 2007). Legge refers to this as...
Psychic distance and proximity concepts in overseas markets
Case study - 3 pages - Business strategy
Before proceeding to explain about psychic distance in detail they applied the theory to the diversity of cultures within their group, and the particular difficulties and restrictions they were faced with, and consequently how they dealt with these issues. Although they talked about the...
"The UK economy looks battered. People don't like the outlook. They are showing their feelings by selling the Pound." Strategist Jeremy Stretch quoted in the Sun. Explain this quote. Does the exchange rate matter? Can and should the UK government do
Case study - 2 pages - Business strategy
The current UK economic climate is uncertain. Gross Domestic Product (GDP), used as a measure of National Income has only recently in the fourth quarter of 2009 inched out of the negative and into positive growth of 0.1 per cent. This is after a long recession which began in the first half of...
To what extent can Britain's relatively slow industrial growth between 1870 and 1914 be blamed on the failings of entrepreneurs?
Case study - 2 pages - Business strategy
In the late 19th century Great Britain was still one of the world's leading and growing economies. The Great British economy was mature with a relatively small agricultural sector and a large service sector. However, historians have often debated the reason as to why such an advanced economy was...
Does competition affect social preferences in the context of a bargaining game? Discuss
Case study - 3 pages - Business strategy
This essay argues that competition has an effect on social preferences. Two playered bargaining game is called as an ultimatum game(UG).The results of which are compared to the results of experiments in which there are more than two players, where competition exists. References to agents as...
Reverse logistics
Case study - 3 pages - Logistics
Reverse logistics refers to all operations to the using again products and materials (Kokkinaki et al., 2001). The Council of Logistics Management defined logistics as the process of “planning, implementing, and controlling the efficient, cost effective flow of raw materials, in-process...
The strategic process related to supplier selection in the aircraft industry
Case study - 18 pages - Business strategy
Nowadays, more firms choose to outsource activities and products which are considered outside of the company's core business. This enables them to concentrate exclusively on their main activity and become more efficient at it. Therefore, the selection and evaluation process of vendors likely to...
Debate and critique the relative importance of cultural differences and national business systems on the development of HRM. What are the implications of your conclusions for convergence and divergence? Use examples of HRM across the globe to illustrate y
Case study - 10 pages - Human resources
Over time, groups and civilizations have evolved differently; what can be seen as a perfectly normal conduct in one country for example is not necessarily the same in a country at the other side of the globe or even in for its neighbouring country. This is more visible today with globalization...
WH Smith launches 'Kindle killer'
Case study - 3 pages - Business strategy
In 2011, the Amazon Kindle sales generated around $2 billion in revenue and a further $1.7 billion with the sales of millions of e-books (CNN, 2011). These figures have pushed traditional book and high street newsagent WH Smith to launch its own e-reader in order to tap into this new market. WH...
Pernod-Ricard: Strategic analysis
Case study - 7 pages - Business strategy
Established in 1975 after the merger between Pernod SA and Ricard SA, Pernod-Ricard has 18,226 collaborators throughout 70 countries. Pernod-Ricard is the world leader on the market of premium and prestige spirits, and the co-leader on the wine and spirits market. The company is the leader on the...
How to attract, recruit and make loyal employees in the software firms?
Case study - 60 pages - Human resources
Recruitment in a company is an obligated part when we are looking for a job. It is necessary to pass job interviews, and a selection is made before the interview in order to select the best candidate. Recruitment involves costs, but not just financial costs. We have the cost of time, cost of...
Research methods for managers
Tutorials/exercises - 16 pages - Business strategy
The core problem in this case was related with a production planning again. How many S and how many P can I produce in order to maximize my profit with production's constraints like limited raw materials (USB ports), limited assembly hours and limited quality control hours. The main lesson of...
Selling through customer business development: P & G
Case study - 10 pages - Business strategy
In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named Customer...
Mergers and Acquisitions
Essay - 13 pages - Business strategy
In this paper, we will analyze, through four specific questions, the Brazilian beer merger between Brahma and Antarctica. In 1999, Brahma's CEO, named Marcel Telles, informed the firm's executives team about the negotiation of a possible merger with another Brazilian firm: Antarctica. The main...
Risk management: Danone
Case study - 15 pages - Management
Risk management is about choices and decision-making. Choices and decision the company makes are totally dependent on its risk profile. Its risk profile can be risk averse, risk neutral or risk seeking, it depends on the company strategy in terms of risk management. Risk management consists in...
Management of human resources: L'Occitane
Essay - 18 pages - Human resources
Olivier Baussan founded the company l'Occitane in 1976. At the beginning the main idea was to manufacture natural products, thanks to ingredients coming from near Provence. L'Occitane's activity consists in providing natural and quality products for hair and body to favor wellbeing and...
Examine the concept of total reward and explore the reasons for its increasing prominence in organizations
Case study - 10 pages - Human resources
This coursework examines the concept of total rewards in the context of today's competitive business environment. There are many different total rewards concept in the existing literature and therefore the primary focus must be to choose the most appropriate concept and to examine it and...
Siemens analysis: Betting on diversification
Essay - 15 pages - Business strategy
Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...
Analyzing financial assignments
Case study - 14 pages - Finance
Current Assets: The current assets are coming from three mains accounts in balance sheet of the financial year of a company. Indeed, the current assets show us a picture of the financial state of the company at the end of this year: -At first the amount of cash or in other words the money earned...
Theories of how advertising works
Essay - 5 pages - Business strategy
Nowadays, advertising is pervasive. From the moment people wake up until the moment they fall asleep they are bombarded with all kinds of advertisements. Ads appear on the TV and radio, on billboards, newspapers and magazines, on the Internet. Considering this, Tellis (2004) implies that...
What future does the French public hospital hold?
Essay - 165 pages - Management
Within ten years, the French public hospital system's organization experienced several structural reforms. New managerial concepts coming from the industrial for-profit field spread into the public hospital sector, and outcome-oriented rationales replaced the unconditional answer to the...
International legal tools
Essay - 4 pages - Business strategy
An Italian company orders some chemical products by phone from a German supplier on the 12 of December 2001. On the 18th of December, a confirmation by fax of the order is sent by the Italian company to the German supplier. The purchase order specifies that the product must be in the granular...
Strategy and competitive analysis of L'Atelier Des Chefs
Essay - 7 pages - Business strategy
The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level. Indeed, with...
