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02 Aug 2013
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Lance Airlines

Case study - 4 pages - Business strategy

In order to achieve success, Lance Airways is proud to provide a two part mission statement, one to our guests and another to our colleagues; both are available to view by all. To our guests: Lance Airways is in the business to provide safe, dependable and friendly air transportation to our...

02 Aug 2013
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Samsung - A macro trend analysis

Case study - 2 pages - Business strategy

Technological development is one of the fastest paced global industries in the world today. Soon after a consumer has purchased the latest and greatest electronic device, within six months the device has already been replaced by something newer and better. Since its beginning in the 1970's,...

02 Aug 2013
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Review the process for development of new products. Analyze why most new products fail. Respond to at least two of your fellow students' postings

Case study - 2 pages - Business strategy

Mullins and Walker (2010) state that greater attention must be given to new products and one of reasons why so many products fail is because not enough people want to buy them (p. 265). For this reason, there are systems in place to analyze ideas before proceeding to production. As stated in...

02 Aug 2013
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Political radio advertising

Case study - 2 pages - Business strategy

In today's high-tech world, there are essentially three types of media advertising marketers try to reach us by: television, internet and radio. Given that is it 2012 and as the November elections draw closer by the day, political advertising seems to be a constant especially over the radio....

02 Aug 2013
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Creating a company

Case study - 2 pages - Business strategy

The establishment a physical place, deciding on the right location, to start up is crucial. Some of the tools that are available to marketers include websites such as claritas.com. According to Mullins & Walker (2010) claritas.com “offer low-cost reports based on census data that show the...

02 Aug 2013
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Role of high frequency trading in modern financial markets, and Volcker Rule and its impact on proprietary trading

Case study - 8 pages - Finance

The financial markets play an important role in the financing of the real economies of the different countries of the world. It is important to note that the financial markets channel the savings as well as the investments. They also play an important role in the facilitation of the formation of...

02 Aug 2013
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Job analysis

Case study - 1 pages - Business strategy

Job analysis is the formal system that is developed to be able to determine the different tasks that the different people in the organization actually engage in performing. The job analysis is important in the development of the job specifications and the job descriptions. The job descriptions...

02 Aug 2013
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PBL: Human resource management

Case study - 5 pages - Human resources

AsiaAir has a very diverse workforce that is made up of flight attendants, pilots, maintenance workers, baggage handlers, cleaners, office workers and the call center operators. All the groups of the employees at AirAsia that is a low cost carrier in the South East Asia region all want flexible...

02 Aug 2013
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International business: Questions

Case study - 3 pages - Business strategy

A.What differences does Harold notice between life in USA and life in Colombia There are a number of differences that Harold notices between life in USA and that of Columbia. First, after marriage the new couple i.e. a son and his wife stay with their parents for a long period of time before...

02 Aug 2013
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Entrepreneurship: Case studies

Case study - 3 pages - Management

Patients like me practices execution excellence in a number of ways. First, there is the comprehensive experience profile of the staff for instance in terms of the knowledge in different areas such as sales, marketing, product development etc. Secondly, there is also the leadership as well as the...

01 Aug 2013
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Marketing analysis: Unilever

Case study - 8 pages - Business strategy

The main problem that Unilever is faced with is the competitors. The goal of the firm is to help the people look good, feel good and get more out of their lives. The strengths of the product include the natural ingredients and high quality. The weaknesses of the Dove brand include the old...

01 Aug 2013
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E-Government and e-service

Case study - 3 pages - Business strategy

According to Homburg (2008, p. 91) noted that in the perspective of the e-Government, there are a number of customers that cab be noted. First, the citizens refer to the voters and the taxpayers that are found in the state, the locality or the country. The citizens usually expect some services...

30 Jul 2013
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Business ethics: Issues within an organization and employee behaviors

Case study - 2 pages - Human resources

As unfortunate as it may sound, it is in this writer's opinion that the term “business ethics” seems to be more of a punch line than it does a guiding light within the working population. With our news agencies constantly covering such topics as government bailouts, Presidential...

29 Jul 2013
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International marketing plan for a French car manufacturer "Renault" in the US market

Case study - 10 pages - Business strategy

In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed, Renault has for...

26 Jul 2013
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Naturalistic observation

Case study - 2 pages - Business strategy

The measurable distance between people as they interact - also known as proxemics - can be used in psychology to further delineate human behavior. Aspects such as body language, posture and body spacing are indicative of an individual's personality and through observation it has been determined...

26 Jul 2013
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Personal finance plan objectives

Case study - 2 pages - Finance

The main objective of any personal financial plan is to maintain financial security by ensuring financial inflows are able to meet expected current and/or expected outflows. Personal financial plans are also essential in meeting financial obligations such as capital, annuities or savings. In...

26 Jul 2013
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Business model of Coco Chanel's fashion and design industry

Case study - 3 pages - Business strategy

Born on August 19, 1883 in Maine-et-Loire, France, Gabrielle Bonheur Chanel was raised in a poor family of 5 siblings that depended on the father's income as a clothes street vendor for sustenance. In 1895 when Chanel was 12 years of age, her mother Eugénie "Jeanne" Devolle died of a respiration...

25 Jul 2013
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Apple Inc's ethical philosophy - published: 25/07/2013

Case study - 4 pages - Business strategy

Values can be defined as the set of ideals that are of high value to an individual in which there is a form of investment either emotionally or in reputation. Ethics on the other hand are generally accepted practices or behavior that can be codified into a set of rules or integrated into a formal...

23 Jul 2013
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Company Analysis: Burberry

Case study - 5 pages - Management

"The cachet of almost zero” the brand image had become old fashioned and the product the domain “of middle aged, fashion conservative men”(2004). It was the successful positioning and segmentation of Burberry that kept it alive for over hundred and fifty years. However, Burberry's...

15 Jul 2013
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Security issues with cloud computing

Case study - 3 pages - Management

As most of the cloud computing services depend on the internet, the availability of the service is incessant. The only thing a user needs to worry about is the security of the data, which is stored on the cloud network, which is popularly known as shared network. Most of the services available on...

15 Jul 2013
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Security vulnerabilities of cloud computing

Case study - 2 pages - Management

Data, for any company, is most important than anything. Companies will take a lot of security measures to ensure the data security and unwanted hacks. This is the major reason companies, which are into data sensitive fields; take a back seat when talking about the cloud computing services....

15 Jul 2013
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Analysis of the implementation of Louis Vuitton in India

Case study - 5 pages - Business strategy

India is an emerging country with a fast growth. The standard of living and the number of very rich people are increasing whereas the poverty line is decreasing. Indeed, the High Net Worth Individuals represented 19% of the Indian population in 2005. Moreover, an ambitious youth interested in...

12 Jul 2013
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Business process management of Dr. Reddy's laboratories, India

Case study - 6 pages - Management

In this paper we choose a manufacturing organization to study an in-depth analysis on how Business Process Management helps the organization to integrate operational activities and supply chain. The objective of this research paper is to provide in-depth analysis on an organization's Business...

12 Jul 2013
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Basic financial statements and their uses

Case study - 2 pages - Management

Companies should prepare these 4 basic financial documents at the end of every financial period. Balance sheet shows the information about what a company owns and owes at any point of time. Profit & Loss Statement shows the information about company earnings and expenditures in a specific period....

12 Jul 2013
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GAAP, FASB and SEC

Case study - 2 pages - Management

Generally Accepted Accounting Principles is an accounting framework, which includes accounting standards and rules that every accountant needs to follow while preparing the financial statements. All companies should follow the GAAP rules and standards while presenting income & expense and asset &...

12 Jul 2013
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ERP implementations - Review

Case study - 1 pages - Management

Implementation of an ERP application will completely change the working environment of an organization. Employees need to get trained to use the ERP application to get the work done impeccably. The change management is the biggest issue for an organization that implements ERP application. Top...

12 Jul 2013
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What kind of information would be found on the financial statements?

Case study - 1 pages - Management

Financial statement presents the information about the financial performance of a company in a specific period of time. Financial Statements can be divided into 3 sections. The first one if Balance sheet; second one is profit & loss statement; third one is cash flow statement. The balance sheet...

12 Jul 2013
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Research on Sarbanes-Oxley Act

Case study - 1 pages - Management

Several accounting scams have been happening around the world daily. Be it a big scam like Enron or a small scam, which affects only a couple of people, most of the scams are subjected to misinterpretation of the accounting or financial statements. Yes, misinterpretation of the financial...

12 Jul 2013
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Role of an accountant in an organization

Case study - 2 pages - Management

The purpose of accounting is to report much needed financial information about the performance of a company for a specific period. The information, which is reported on financial statements, will be used by stake holders and top management of the company for various reasons. There are two types...

11 Jul 2013
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Impact of globalization on young people in Britain and the developing world

Case study - 6 pages - Business strategy

Globalization can be defined as a system of interaction or increasing global relationships between cultures, people, and economic activities among the countries of the world. Globalization in its simpler form refers to conglomerate exchange of languages, ideas, and cultures. Behavior or impacts...