Case study - How Premier Inn can enter into the Cyprus market?
Case study - 10 pages - Business strategy
Cyprus is a small island largely famous for its weather, attractions and business infrastructure which is a unique combination. Over the years Cyprus has seen some rapid economic growth which has attracted a lot of foreign investments. There is great potential for continuous growth within the...
Marketing Strategies
Case study - 5 pages - Business strategy
According to Ottaman (2011), it is the aim of every business organization to work towards the set goals and objectives in order to generate profit and be able to survive in the competitive market with the available resources through the provision of better services to their clients. For...
Security information on the internet
Case study - 3 pages - Business strategy
If you decide to use the Internet either as a consumer, business, for information or just surfing the web for entertainment purposes you have to decide whether you want to use or visit websites that use an open or secure environment while on the Internet. In today's “digitally connected...
Cross cultural differences
Case study - 4 pages - Management
Cross cultural factors play a crucial role in management, especially in today's world where business is becoming increasingly international, and where according to 85% of Fortune 500 firms having rated having “competent global leaders” as the most important factor for business success....
Scribd website
Case study - 3 pages - Business strategy
“Scribd” website is student friendly site, in the sense that, it stores millions of documents which can be used by students in their research works. The aim of the website is to liberate the written word, and in this regard, it has been able to avail thousands of documents (in the...
How to start a Small Business? Business Ideas for Beginners
Case study - 5 pages - Business strategy
Usually Business involves ‘risk' factors and thereby beginners often tend to remain precautious when adventuring this field. But you should know that Something Small cannot give you anything BIG except with Time & Effort. So don't be hasty in harvesting the fruits before planting the seeds....
Rita & Zia - Web marketing
Case study - 12 pages - Business strategy
To improve the visibility of Rita & Zia, we decided to create a website dedicated to creations of the company. We made the choice to set up a trader site in order to touch a broader target, in particular those which don't have access to the shops. The success of Internet throughout the world is a...
Project Definition
Case study - 4 pages - Management
The objective of this business project is to come up with a new ordering system for Benhams retail stores. Benhams deals in the sales of garments in Britain, Ireland and Denmark. Lately, it has been experiencing stocking problems associated with customer ordering processes and the ability of the...
Hancock Holding company project plan: new hiring process
Case study - 6 pages - Management
HaHancock Holding Company, NASDAQ identifier HBHC, owns and operates Hancock Bank and serves the Gulf Coast states of Alabama, Florida, Louisiana, Mississippi, and Texas. Hancock Holding Company is of particular interest because of its ability to recruit former colleagues as well as its...
Clothing/ Fashion trends in the 2000s
Case study - 2 pages - Management
Fashion in clothing means the current or prevailing style acceptable to most people, and widely used. Fashions come and go, while others later undergo a redefining process after some time to change their outlook (Kim 15). The decision on what to put on, for most people, depends on the current...
Big Brands-All change
Case study - 6 pages - Business strategy
This study analyses the marketing strategies of two multinational companies: Proctor and Gamble and Unilever. Proctor and Gamble has been in the global market for a long time and its products are sold to millions of people globally. The company started as a privately owned business but it...
Choosing a marketing mix for a restaurant
Case study - 2 pages - Business strategy
The marketing mix is a term that has been continually used to refer to a set of strategies adopted by a business to achieve certain pre-determined objectives. The set of tactics is used across different businesses that provide both products and services. The general reference to marketing mix...
Case Study - Target market and positioning strategy identification
Case study - 3 pages - Management
According to Cravens and Piercy (2009), the IKEA brand has become the benchmark for creating global cult followings. The company targets the global middle class and has found regardless of location, the buying habits are similar. Additionally, IKEA has created a shopping experience that seems...
Keurig Inc
Case study - 3 pages - Management
The coffee industry has experienced resurgence since the 1990s with help from coffee giants like Starbucks and area coffee shops reintroducing the market to gourmet coffee. Keurig Inc. had an effective hold on the commercial market by creating a distribution channel that marketed to the...
Kudler Fine Foods
Case study - 4 pages - Management
This theory asserts specific traits possessed by leaders, primarily drive, leadership motivation, honesty and integrity, self confidence, resonance, and cognitive ability are necessary for leaders to produce the results needed for success. The strength of this theory exists in its reliance on...
Employee attitudes toward change initiatives
Case study - 4 pages - Human resources
The cognitive aspect of one's attitude refers to the belief system an individual has regarding a particular project or idea. In the case of Kudler Foods, it is noted the resistance factors include the notion by employees that the previous system was adequate for the needs of the company, thus...
Identify the Macro-Environment
Case study - 1 pages - Management
The macro-environment is defined by Hooley, Piercy, & Nicoulaud, 2008 as the “wider social, political and economic setting in which an organization operates.” The prevailing marketing brochure remains to be the corporate website which allows the company to convey its positioning in...
Today's Driving Force: Ideas versus Innovation
Case study - 1 pages - Management
Simply defined, ideas are generally thoughts or conceptions existing in one's mind that have the capability of becoming something tangible. In today's business culture, the terms idea generation and innovation are often used interchangeably. Michael Schrage (2004) suggests a difference exists...
Titian: The Pastoral Concert
Essay - 9 pages - Business strategy
The Renaissance in Venice is said to have come later than in the rest of Italy. This could be mainly due to the geography of the city making it seem to be cut off from the rest of the Italian peninsula. However, this did not hinder the flourishing of art in Venice as it produced geniuses such as...
Starbucks: Delivering customer service
Case study - 3 pages - Management
By 2002, Starbucks had already been established as an unarguable leader on the US Specialty Coffee Market. However, recent market research is causing some concerns to the top management of the company. It indicates that the level of customer satisfaction declines. In order to respond the...
Ethical issues on social networks
Case study - 9 pages - Business strategy
For Business School's students such as we are, social networks seem to be a nice tool to boost our careers. In fact professional network like Linkedin appeared and permit to share a résumé on the web. The success of this network comes from the fact you can regroup your whole professional network...
Communication Process
Case study - 2 pages - Business strategy
Communication has been a humanistic function that has been present since the beginning of mankind. Communication is the process on how, we as human being share, and exchange information to each other. The way we communicate is not limited to information flow, but also expresses control,...
Management development plan
Case study - 6 pages - Management
Becoming an effective manager is not as simple as it may sound. A position of authority is unlikely to fall into one's lap because he / she desires it. Planning your own development to reach the goals you have set for yourself is the first step in becoming a manager and it does not stop there....
Why is it particularly necessary for HR managers in national companies in China to focus on protecting female employees. working rights? - published: 31/10/2013
Case study - 5 pages - Human resources
Gender inequality is a problem among the workplace globally, female employees tend to be paid fifteen to fifty percent less than male employees when they are working the same job. (Burnett,2010) In terms of the situation in China, although the Constitution in 1982 has reinforced laws and...
Nespresso: What next ?
Case study - 12 pages - Management
In this mature market which is the coffee, the Nespresso brand has demonstrated innovation through its 1700 patents, and has positioned in the category of premium coffee with his machines and capsules; by establishing a monopoly. But faced with the loss of one of its patents this year, Nespresso...
Innovation management and new product development
Case study - 19 pages - Management
Samsonite has chosen to position its brand in the niche market of high-end luggage. Before 2006, the brand was positioned mid-range. The downside for companies choosing this positioning is that they are attacked by both top and bottom. Moreover, Samsonite Black Label, born in 2005, positioned...
Clipperful Plastics
Case study - 9 pages - Management
The strategic managing of Human Resources has an enormous impact on today's organizations' performance. There is a relationship between the business strategy and HR strategy and the company's success depends on how well they fit to each other. This assignment focuses on the influence...
Business Research Methods: Research
Case study - 4 pages - Management
This assignment presents the structure of two different research projects, which investigate the same topic. Both of these projects are designed to explore the brand management in small firms. A positivist approach is taken to design the first research and the second one is designed from...
Business Research Methods
Case study - 4 pages - Management
This assignment is based on two articles as follows: "Bribery: Australian managers' experiences and responses when operating in international markets" (Pedigo & Marshall, 2009) and "Why do firms bribe? Insights from residual control theory into firms' exposure and vulnerability to...
Training and development: Tata AutoComp Limited (TACO)
Case study - 49 pages - Management
Tata AutoComp Systems (TACO) Limited, promoted by the Tata Group, provides products and services in the automotive industry to Indian and global customers, including Ashok Leyland, BMW India, Mercedes-Benz India, Eicher Motors, Fiat, Force Motors, Ford India, General Motors India, Hero Honda,...
