The battle over leadership in the sport industry: Adidas vs. Nike
Essay - 3 pages - Business strategy
According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...
Nokia's corporate communications
Essay - 6 pages - Business strategy
Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she emphasised...
Danone global strategy
Thesis - 11 pages - Business strategy
Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...
Airline companies strategy and Open Skies Agreement
Thesis - 7 pages - Business strategy
From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...
L'Oréal management profile
Thesis - 6 pages - Management
L'Oreal is a French company, worldwide leader in cosmetics, based in Paris. The company was founded in 1907, since then, experience and knowledge in the making and the selling of cosmetics have enriched and passed on from generation to generation. L'Oreal is a very big company which owns...
Leading as if your life depended on it
Book review - 11 pages - Human resources
In Extremis Leadership: Leading As If Your Life Depended On It, by author Thomas A. Kolditz, is the kind of book, and contains the kind of concepts, that every serious leader should read. It does an excellent job of detailing the personal growth and commitment to the truth that is necessary for...
Strategic management: Apple
Essay - 6 pages - Management
Apple was created by Steve Jobs and Steve Wozniak in the Jobs family garage, California. They launched the Apple II in 1977, their first big success: the computer which has created the personal computing market. Then in 1980, the firm was introduced to the stock exchange. The Macintosh was...
Evolution of success in the Japanese automotive industry
Essay - 8 pages - Management
“The work of helping Toyota grow and of helping Toyota's people realize their ambitions has for me been a kind of mission. Yet I also realize that a corporation is just one part of society, that Japan is just one society in the world, and that the pursuit of only Toyota's interests would be...
Airbus - Boeing War
Essay - 6 pages - Business strategy
The 27 of April 2005, at 10h29 the A380 plane has taken off for the first time of the airport of Toulouse. The A380 property of AIRBUS, company which conceives, develops, builds, sells and ensures the technical support after sale of the planes of the same name. On the other side of the Atlantic,...
Brasseries Kronenbourg: 1664
Market study - 9 pages - Business strategy
We have chosen the beer 1664 because it is the most famous beer of the brand Kronenbourg, which is the leader of the French beers market. Kronenbourg is an international company which offers lagers, white and amber beers to brown ale, as well as non-alcoholic beer, shandies and cider. Brasseries...
The tend offer on Marionnaud
Thesis - 5 pages - Business strategy
Bernard Marionnaud is a family company. It is the history of Marcel Frydman (73 years old) who decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. But he realised after a while that he was very interested in this shop and desired to buy some others to make more...
Operational auditing
Essay - 9 pages - Finance
According to the Institute of Internal Auditors, Internal Auditing could be defined as "an independent, objective assurance and consulting activity designed to add value and improve an organisation's operations. It helps an organisation accomplish its objectives by bringing a systematic,...
Judgment: How winning leaders make great calls
Book review - 5 pages - Business strategy
Noel M. Tichy is the author of Control Your Destiny or Someone Else Will and many other business bestsellers. He is a professor at the Ross School of Business at the University of Michigan and advises CEOs around the world. Warren G. Bennis is the author of On Becoming a Leader, Reinventing...
Economic activity, investments and technological policy
Essay - 7 pages - Finance
The concept of competitiveness of the national economies and the viability of the national productive systems in the context of globalization focuses on the role of innovative competitive advantages, which are related to the technological know-how. The competitive advantages of low production...
Wood delivery in forests
Essay - 6 pages - Business strategy
The efforts outlined above are aimed at the optimization of forest production on a sustainable basis. The rationalization of forest harvesting techniques and improvement of wood supply logistics can be implemented relatively quickly (i.e., over a short time span), hence wood delivery is a crucial...
The Starbucks management
Market study - 5 pages - Business strategy
The Seattle-based coffee company called Starbucks has been dominating the coffee industry all over the world. With its business running for more than a decade now, Starbucks has become a household name through its popularity in its stores worldwide. Starbucks has elevated the standard of coffee...
Designing and elements of a cost management system
Essay - 10 pages - Business strategy
An entity's legal nature reflects its organizational form. Selecting the organizational form is one of the most important decisions business owners make. This choice affects the costs of raising capital, operating the business (including taxation issues), and, possibly, litigating. The available...
A look at Lockheed Martin
Presentation - 40 pages - Business strategy
Allan Loughead (later changed to Lockheed) began his career in aviation in 1910 when he began working as an aircraft mechanic. In 1913, he teamed with his brother Malcolm to build their first aircraft, a floatplane. With the advent of jet propulsion and advances in aircraft design,Lockheed Martin...
Business plan: Green Oceans Fuels
Business plan - 6 pages - Business strategy
BUSINESS DESCRIPTION: An ethanol production company with the uniqueness of making ethanol from sea-algae cellulose. This production method allows ethanol to be sold at a much lower price than competitors as well as making it cheaper than gasoline. MISSION STATEMENT: To push the leading edge of...
Communication in management
Essay - 9 pages - Management
The main goal in any business is to first learn how to make a profit, then finding out how to maximize earnings. When speaking in terms of profit maximization, the output of the firm must also be at its highest point. Generally when output is at its highest point, it's because workers are doing...
Athletic management: Athletic Director interview
Essay - 5 pages - Management
The job of a Parks and Recreation Director for a specific community has many different aspects, the most important being incredibly versatile and able to handle many distinctive tasks. This position performs a variety of tasks that include, but are not limited to, general recreation programming,...
The buyer decision process: How demographics affect purchasing decisions
Essay - 5 pages - Business strategy
The “Buyer Decision Process” is, in essence, simply the basic steps most buyers go through before making a purchase. If the process were to be laid out in a flow chart, it would look like this: Need Recognition ? Information Search ? Evaluation of Alternatives ? Purchase Decision ?...
American Interests United: Double-Q's introduction to the South African Market
Essay - 5 pages - Business strategy
As the management team of American Interests United (AIU), we are interested in expanding to new markets with our popular packaged food line. After extensive research, we have been able to discover that South Africa is a rapidly growing market that will be an extremely profitable venue in which...
A look at corporate taxation
Essay - 4 pages - Finance
As any business withdraws and employs reduction of all or parts of its assets to cash or cash equivalents to its shareholders, the last step that is usually undertaken is the complete liquidation of the corporation and this denotes the end of the corporation's life as well as the cessation of...
Money advice
Essay - 6 pages - Finance
The trend of people being subjected to financial difficulty is increasing. The easy access to credit may provide convenience but it can also lead to overspending and consequently, overindebtedness. Some life-changing events such as loss of job and divorce can substantially add to debts. Being...
Corporate responsibility in the Automotive Industry
Essay - 4 pages - Management
Organizations work for the consumers and claim that they are the ones who make it possible for the generation of goods and social benefits. On the other hand consumers are of the opinion that organizations exist because of consumer endorsement. Organizations would not be possible had it not been...
Key cases of corporate ethics in the workplace
Essay - 7 pages - Management
Organizational leadership requires an understanding of organizational goals, the ability to reach these goals without violating the law or ethical standards, and the ability to communicate these goals to employees and the public. The issue of diversity is also important as it relates to ethics...
Chinese fruit juice market
Essay - 5 pages - Business strategy
With the growing health conscious population in the US and around the world, more and more consumers even at international level are in need of healthy food and nutrition. Although their preference for fast food, on-the-go and ready-to-consume food items continue to persist, they are also...
Organizational Culture
Essay - 5 pages - Management
Organization in general exists because of its people and their interactions. These interactions are based on set of rules that social in nature and tend to influence the employees in their performance of organization related activities. Scholars assert that people with their sets of values...
ZZZ Best Company, Inc. fraud
Essay - 7 pages - Management
Barry Minkow precociously committed fraud at the age of 16 by forging credit card signatures. As an adult he was resolute in defrauding investors of ZZZ Best Company, Inc. through inventive hoaxes involving insurance restoration projects. ZZZ Best Company, Inc. was essentially in the business of...
