How Air France could be differentiated from low-cost carriers?
Essay - 5 pages - Business strategy
The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in globalization, making possible travels and...
What are the reasons of Zara´s success?
Essay - 13 pages - Business strategy
In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex Group is the most successful in the Spanish...
Bass model
Essay - 9 pages - Business strategy
Most Companies recognise that a continuing stream of new product developments is essential to ensure long term organisational health, but they also recognise that innovation is accompanied by high cost and risks. These risks can be controlled through a well-conceived and professionally managed...
Spa business plan
Business plan - 14 pages - Business strategy
Mia Day Spa is a new type of Day spa in Toulouse and even in France, offering complete day services for women who gave birth recently. We offer a 5 ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We will use two of them as massage rooms and the two...
Cross-cultural management
Essay - 8 pages - Management
In times of Globalization the role of foreign countries is more and more increasing. To be more competitive in the global market it is necessary to research international markets i.e. in order to increase growth opportunities, to reduce costs for production and distribution or to find new sales...
Emotional intelligence and leadership
Essay - 5 pages - Management
For a very long time, in common sense, the only intelligence was measured by the intelligence quotient. Indeed, in each company, intellectual intelligence took precedence over the other kinds of intelligence. People who showed their emotions were seen as weak persons. This period is completed. A...
Corporate culture
Essay - 5 pages - Business strategy
Culture appears for many managers as a quite simple deal: it corresponds to what the company stands for, its "identity", being widespread in the organization, easy to manipulate and to embed, a tool for making all the stakeholders going in the same direction. It's labeled the...
Financial aspects of international operations: Case study - weapons export to Brazil
Case study - 18 pages - Finance
In the framework of the “financial aspects of international operations” we were invited to analyze the case of exporting weapons from Belgium to Brazil. We are going to introduce the analysis with a description of the weapon sector in Belgium and in Brazil. In this description, we will...
What is strategic human resource management? Critical evaluation of the concept in terms of theory and practice
Essay - 4 pages - Human resources
In the 1980's, a new concept called ‘Human Resource Management' was born. This trend comes after an intense period of Taylorisation, Fordism and now, McDonaldisation. HRM came to counter balance these trends and consider the concept of Man as a man and not as a machine. For the last several...
The sustainable development: An ethical and profitable strategy for companies?
Thesis - 4 pages - Business strategy
During the Johannesburg summit of 2002, the world of international business renewed its commitments towards the concept of sustainable development. Today, for most companies, durability has become necessary as a business strategy. In some companies, many researches are made to find the best...
Comparison of HRM models in 2 (two) different countries or continents
Essay - 6 pages - Human resources
Raymond Miles introduced the term ‘human resources' in 1965 after the evidence that human beings and human relations were changing in the company's environment. Human resources is considered as an ‘umbrella' gathering several different approaches rather than a single theory. All these...
Memo Human resources: The Lidl case (2008)
Case study - 11 pages - Human resources
The Concept of purchasing power has been highly debated in France for the last few months. Because of a recent and substantial increase in prices, grocery retailers have been under suspicion of being the main engine of this inflation. Why have prices been increasing so quickly in the last few...
Valuating transformation through net interest margin and asset-liability matching: The case of CFM
Case study - 3 pages - Management
Our thesis, entitled “Valuating transformation through net interest margin and asset-liability matching: the case of CFM”, proposes the optimization of the risk-adjusted performance of transformation thanks to interest risk management. The goal of our thesis is to evaluate the...
The current brand situation: EDF
Essay - 8 pages - Business strategy
There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of the private market must replace the visible power...
Organizing a global company: the Caterpillar case
Essay - 14 pages - Business strategy
Within the framework of the course “Organizing a Global Company” we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international company better, taking into account the...
The business cycle in South Africa
Essay - 4 pages - Business strategy
The economic powerhouse of the continent, South Africa produces one fifth of its entire production. The gross domestic product (GDP) is four times that of its southern African neighbors and covering around 25% of the entire continent's GDP. Following the expansion of the global economy, South...
Discuss the link between procurement, sourcing, suppliers, and production strategies in supply chains
Essay - 8 pages - Management
The mission of supply chain management is to have processes integrated between the functions of the firm. Consequently, procurement, production, distribution, and marketing are members of a network. The vision of the supply chain management is to deliver value to customers. Moreover, the...
How Clarins and its "Body Lift" can be a total success in Brazil?
Essay - 27 pages - Business strategy
After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its interior with an industrial and agricultural...
New opportunities for women in France: The case of Ségolène Royal
Essay - 8 pages - Human resources
Throughout the history of France, it seems that women have always appeared to be inferior to men, at least since the settling process in the Gallic period. The dominant religion, Catholicism, has intensified this state of mind as it considers God as superior to men, and men that are superior to...
Placement report: The launch of eBay in an OXFAM charity shop
Essay - 23 pages - Business strategy
From the 13th of May to the 4th of August, I was in Bristol, a town from the South West of England. From the beginning, I knew that I wanted to go to England because it is the nearest country to learn English and also because I was interested to discover its culture its system a little more. My...
Business plan: Personal traveller - tourism in China
Business plan - 26 pages - Business strategy
Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of “third-age” foreign travelers in main Chinese cities. The venture will leverage on the sharp increase in tourism expected...
Placement report: Assurances générales de France of Allianz AGF
Essay - 12 pages - Business strategy
The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a major entity,...
Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)
Essay - 9 pages - Business strategy
Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. “Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it...
Political governance and corporate governance
Essay - 15 pages - Management
The 20th century was viewed as the age of management; the early 21st century is predicted to be more focused on governance. There is a distinction between politics and governance, where the former is regarded as cooperation between people with different points of view in order to improve the...
Why should a company improve its employees' working conditions? Inquiry on Bouygues construction
Essay - 8 pages - Human resources
How can business improve people's lives? That is the issue of this inaugural seminar, and we decided to study a sector where there are real risks for employees, such as the building trade. On this way we chose Bouygues Construction, because we were sure that such a worldwide company would provide...
Taylor and scientific management
Essay - 10 pages - Management
Even if Taylor's main researches date from the end of the XIXth century, these still exert an important influence on nowadays' industries, such as the car industry. Indeed, Taylor's works remain an important basis in the organizational structure of many fields of activities. Obviously, many...
Management of a terroir company: The example of the Burgundian cheese producer Berthaut
Essay - 15 pages - Management
The Fromagerie Berthaut is one of the four AOC Epoisses producers. It is located in Côte d'Or, in Burgundy. Since 1956, this cheese dairy has produced the “Epoisses”, a terroir soft dough cheese made with raw milk. Over the last ten years, the company's sales have regularly increased in...
American HRM model vs. European HRM model: Is the American model exportable to Europe?
Case study - 5 pages - Human resources
The success of the American firms and the rapid economic growth of the country seem to give significant emphasis on the US way of managing a business. Seen as part of management, the US strategic human resource management models are often considered to be the best practice and the key to success....
Business communication: Netflix and Amazon.com
Case study - 7 pages - Business strategy
Amazon is company which has been experiencing strong expansion. They moved from book distribution to, tools, auto, industrial, sports, health & beauty, grocery, electronics & computers and other products and services. Amazon is constantly scrutiny new market for new growth opportunities. The...
Google case study
Essay - 6 pages - Business strategy
Nowadays, Google is considered more as a daily useful tool than a large worldwide company. This Google website is so essential for all the IT users that we have the tendency to forget the men, the women and the know-how behind this wonderful and rapid search tool. But behind this webpage, a huge...
