Implementing Monoprix in Japan
Essay - 13 pages - Business strategy
This business plan is used to deal with the development plan for entering into the Japanese retail market. Based on the company's long-term need for world expansion and brand identity development, we choose Japan as the test land for Asian market penetration. The objective is to be present in...
Cadbury Schweppes
Essay - 13 pages - Business strategy
Cadbury Schweppes is one of the world's largest beverage and confectionery company, with over 50 different brands, manufacturing plants in 25 countries, sales in a further 165 and a market extension that covers countries all over the world, such as Australia, New Zealand, Canada, Malaysia,...
The tobacco industry
Essay - 7 pages - Business strategy
The origin of tobacco is quite old, and it became an industry when European discovered it. But the future of this particular industry is uncertain. Tobacco is not really an innocent product, since it has been proved to be addicting and to favour diseases such as cancer. Consequently, tobacco...
Supply chain security in the United States
Essay - 10 pages - Management
A global supply chain links the United States and the rest of the world. Across the time, the focus has been put on reducing the costs of transport, and therefore resulted in a decrease of the ship crew, customs duty and requirements. However, Sept 11 posed a clear threat on global exchange, and...
Organizational behavior and change management at engineering contracting company LLC
Essay - 13 pages - Management
This report discusses the organisational behaviour and change management issues of Engineering Contracting Company LLC (ECC); a Dubai based civil works Construction Company. It is a large company with a good success record and handsome profits. The report undertakes the analysis of the...
Terra chips
Case study - 22 pages - Business strategy
TERRA CHIPS, a USA-based company, founded in 1990, offers a wide range of vegetable and potato chips, which have created a new niche on the salty snack market. Terra has always had a tradition of creating masterful combination's of unique vegetables with a variety of fabulous flavors. So we...
Global Logistics: Ikea's global supply chain model
Essay - 17 pages - Logistics
The decisions regarding the supply chain design highly depends of the kind of products or services a company is dealing with. Issues such as the sourcing location or the distribution method will be affected by a whole range of requirements given by the nature of the products. In the first part...
Motivation in work management
Essay - 4 pages - Management
In 1966, Leavitt said: “Motivation is so much in the spotlight these days that some of us have come to believe motivation is management.” This quotation proves that motivation has been a very important notion and has been taken into account by firms for a long time. What does motivation...
How culture affects the style of management in Mexico?
Essay - 11 pages - Management
How to deal with our new intercultural world? Is it possible to act in the same way with everybody? Should we try to adapt to each country to be successful? What would it involve for companies if it's not done? All these questions are current issues in the globalisation world. To do business with...
What is the role of the Mission in strategic management?
Essay - 5 pages - Management
In the business world, one that is becoming evermore difficult to be competitive, organisations strive to find other ways of gaining a competitive advantage over one another. Organisations need to think about processes that allow them to find back a correct level of competitiveness amongst the...
Project initiation document: The map shop
Essay - 20 pages - Business strategy
The project initiation document is prepared as a response to an appeal from Geoffrey Smith, Map Shops, on the issues concerning the Map Shops proposed by Geoffrey and the issues identified by the consultant team, through the examination of the Map Shops. The initial proposal was examining the...
McDonald's Corporation
Essay - 5 pages - Business strategy
McDonald's is the leader throughout the world in the fast-food market. Set up on the 15th of May 1940 , the symbol of America, fast-food and globalisation is present throughout 121 countries, in strategic places in cities. McDonald's is part of our life and even if the company didn't invent the...
Reward strategy in a HRM context: Its role in motivating and retaining staff
Essay - 11 pages - Human resources
“Human Resource Management (HRM) is both an academic theory and a business practice that addresses the theoretical and practical techniques of managing a workforce.” (Cameron & Quinn, 1999). HRM is part of an organization which recruits and trains workforce in order to achieve the...
How Air France could be differentiated from low-cost carriers?
Essay - 5 pages - Business strategy
The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in globalization, making possible travels and...
What are the reasons of Zara´s success?
Essay - 13 pages - Business strategy
In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex Group is the most successful in the Spanish...
Bass model
Essay - 9 pages - Business strategy
Most Companies recognise that a continuing stream of new product developments is essential to ensure long term organisational health, but they also recognise that innovation is accompanied by high cost and risks. These risks can be controlled through a well-conceived and professionally managed...
Spa business plan
Business plan - 14 pages - Business strategy
Mia Day Spa is a new type of Day spa in Toulouse and even in France, offering complete day services for women who gave birth recently. We offer a 5 ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We will use two of them as massage rooms and the two...
Cross-cultural management
Essay - 8 pages - Management
In times of Globalization the role of foreign countries is more and more increasing. To be more competitive in the global market it is necessary to research international markets i.e. in order to increase growth opportunities, to reduce costs for production and distribution or to find new sales...
Emotional intelligence and leadership
Essay - 5 pages - Management
For a very long time, in common sense, the only intelligence was measured by the intelligence quotient. Indeed, in each company, intellectual intelligence took precedence over the other kinds of intelligence. People who showed their emotions were seen as weak persons. This period is completed. A...
Corporate culture
Essay - 5 pages - Business strategy
Culture appears for many managers as a quite simple deal: it corresponds to what the company stands for, its "identity", being widespread in the organization, easy to manipulate and to embed, a tool for making all the stakeholders going in the same direction. It's labeled the...
Financial aspects of international operations: Case study - weapons export to Brazil
Case study - 18 pages - Finance
In the framework of the “financial aspects of international operations” we were invited to analyze the case of exporting weapons from Belgium to Brazil. We are going to introduce the analysis with a description of the weapon sector in Belgium and in Brazil. In this description, we will...
What is strategic human resource management? Critical evaluation of the concept in terms of theory and practice
Essay - 4 pages - Human resources
In the 1980's, a new concept called ‘Human Resource Management' was born. This trend comes after an intense period of Taylorisation, Fordism and now, McDonaldisation. HRM came to counter balance these trends and consider the concept of Man as a man and not as a machine. For the last several...
The sustainable development: An ethical and profitable strategy for companies?
Thesis - 4 pages - Business strategy
During the Johannesburg summit of 2002, the world of international business renewed its commitments towards the concept of sustainable development. Today, for most companies, durability has become necessary as a business strategy. In some companies, many researches are made to find the best...
Comparison of HRM models in 2 (two) different countries or continents
Essay - 6 pages - Human resources
Raymond Miles introduced the term ‘human resources' in 1965 after the evidence that human beings and human relations were changing in the company's environment. Human resources is considered as an ‘umbrella' gathering several different approaches rather than a single theory. All these...
Memo Human resources: The Lidl case (2008)
Case study - 11 pages - Human resources
The Concept of purchasing power has been highly debated in France for the last few months. Because of a recent and substantial increase in prices, grocery retailers have been under suspicion of being the main engine of this inflation. Why have prices been increasing so quickly in the last few...
Valuating transformation through net interest margin and asset-liability matching: The case of CFM
Case study - 3 pages - Management
Our thesis, entitled “Valuating transformation through net interest margin and asset-liability matching: the case of CFM”, proposes the optimization of the risk-adjusted performance of transformation thanks to interest risk management. The goal of our thesis is to evaluate the...
The current brand situation: EDF
Essay - 8 pages - Business strategy
There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of the private market must replace the visible power...
Organizing a global company: the Caterpillar case
Essay - 14 pages - Business strategy
Within the framework of the course “Organizing a Global Company” we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international company better, taking into account the...
The business cycle in South Africa
Essay - 4 pages - Business strategy
The economic powerhouse of the continent, South Africa produces one fifth of its entire production. The gross domestic product (GDP) is four times that of its southern African neighbors and covering around 25% of the entire continent's GDP. Following the expansion of the global economy, South...
Discuss the link between procurement, sourcing, suppliers, and production strategies in supply chains
Essay - 8 pages - Management
The mission of supply chain management is to have processes integrated between the functions of the firm. Consequently, procurement, production, distribution, and marketing are members of a network. The vision of the supply chain management is to deliver value to customers. Moreover, the...
