The journal Liberation and the young French readership
Essay - 9 pages - Business strategy
Liberation is a daily newspaper first created in 1978 by J.P. Sartre. Originally at the extreme left wing of the French political scheme but through the decades it has shifted to a more leftist, labor-style orientation. The paper has been facing financing issues that have been undermining its...
The Strategy of the Ikea group
Essay - 16 pages - Business strategy
In 1943, Ingvar Kamprad, a young Swede, finished his studies. He soon created a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parent's farm and the name of his village. In the beginning, the...
Corporate culture and intercultural management
Essay - 32 pages - Management
For companies, in a climate of increased international competition, it is important to anticipate the impact of culture on the economy. Indeed, cultures influence not only the individual behaviors but also and especially the designs of the company, the strategy, the right, finance and management....
The strategy of MC Donald's
Essay - 14 pages - Business strategy
From modest beginnings in 1954, McDonald's experienced a steady growth until the end of 1980, reaching more than 5200 units catering to the United States on 31st December of the same year. This explosive growth was the result of a combination of three ideas which distinguished McDonald's...
Intercultural Management
Essay - 11 pages - Management
The globalization of markets, the internationalization of companies through operations of mergers, acquisitions, partnerships or alliances have created an economic landscape where the intercultural aspect has became a daily reality for many persons in charge. Companies are increasingly working...
Employee motivation
Essay - 29 pages - Human resources
Currently, companies are rediscovering that human potential is an asset. They have in fact understood that the structures and men can give a competitive advantage to their organizations. This has resulted in a significant development of focus on internal resources that must now be mobilized and...
Strategy of L'Oreal
Essay - 21 pages - Business strategy
L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In 1909, after registering the articles of the...
Company strategy L'Oreal
Essay - 12 pages - Business strategy
L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values attached to it are what cements the group and...
New techniques of motivation
Essay - 10 pages - Human resources
The motivation of men has been much theorized, particularly in the past half-century. It's actually about these great thinkers to theorize on what might motivate us, for example in a professional situation. Following a survey of employees, Ronen, unlike others, tried to make an almost...
Managing in a global context : How managers can overcome problems arising from cultural differences of employees?
Essay - 13 pages - Management
According to the United Nation Statistics in 2003, the globe constitutes of approximately 226 countries. All these nations have their own culture. this can be more or less similar from one country to another. However, it creates a multitude of differences between individuals that managers have to...
Almasah international real estate: The real estate market in Dubai
Market study - 41 pages - Business strategy
In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my internship for a real estate broker. I quickly...
Case study: Amazon.com
Case study - 14 pages - Business strategy
Amazon.com is one of the first start-ups to appear around the end of 90's. Following the example of Microsoft or Apple, the appearance of Amazon became a myth, the famous American success story. The founder of the company is Jeff Bezos, a Princeton University graduate. Jeff Bezos was the senior...
The democratization of luxury
Essay - 62 pages - Business strategy
One notes, a strong expansion of the luxury market at the economic level, estimated in 2000 at approximately 90 billion euros (according to a Eurostaf study). Moreover, exploratory studies promise a bright future, with the emergence of a new wealthy class, globalization, and an expansion in the...
H&M on the Japanese market (2007)
Essay - 9 pages - Business strategy
Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in shopping centers in the United States (Beverly Center...
Business report : Veolia Environmental Services
Essay - 32 pages - Business strategy
As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: Veolia Environmental Services. Following the aftermath of “An...
Business plan for exporting RedGreen Danish chic sportswear products to Japan
Business plan - 13 pages - Business strategy
Where do we see fashion in 2007? Are people becoming more fashionable? We believe that fashion enables people to become a part of a culture and differentiate themselves regardless of the color of their skin and background...or identify themselves with a particular group. In the world of...
Re-branding junk food: firm strategies
Essay - 10 pages - Business strategy
American food habits are known to be particular: quickness and convenience are the key-words to describe this food culture that started up the fast food phenomenon, which rapidly spread around the world. Similarly, with ingenious marketing strategies, the Coca-Cola Company managed to reach the...
What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets?
Essay - 8 pages - Business strategy
The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and "emerge" onto the global scene. Therefore emerging...
The Baltic States: a golden opportunity for French food exporters?
Essay - 14 pages - Business strategy
The 1st of May 2004, ten new countries came into the European Union. These states have seen their economy dramatically change in many aspects of international trade since this date. From the custom point of view to the currencies issues, it significantly facilitates the goods exchanges of food...
Company focus: H&M
Essay - 8 pages - Business strategy
Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of course, and it...
Doing business in Venezuela
Essay - 10 pages - Business strategy
It is difficult to establish if Venezuelan society is strongly direct or indirect, but one thing is true, they always tend to be clear in negotiations, they try to express what they think at every moment, becoming emotional many times. They don't establish symbolic or sign communications when...
Coach and Polo Ralph Lauren (2006)
Case study - 53 pages - Business strategy
Coach began more than half a century ago as a family-run workshop in a Manhattan loft. Six artisans handcrafted a collection of high-quality leather goods. The founder of Coach was first inspired by a baseball glove. After refining it, making it softer and stronger, he created Coach's first...
Equipex: Case presentation
Case study - 50 pages - Business strategy
Early 80s: Expansion of Activities in North America and Asia. Equipex's business grew with the establishment of small sales subsidiaries in India, Thailand and Indonesia. 1981: Establishment of Equipex in Karistan as a Joint Venture with a Karistane firm specialized in the same sector. 1999:...
Burberry
Presentation - 47 pages - Business strategy
A distinctive luxury brand with international recognition and broad appeal. Design, source, manufacture, and distribute high-quality apparel and accessories. Great-Britain & position as the authentic British lifestyle brand. Repositioning of the brand: change of name, creation of distinctive...
L'Occitane & the body shop
Case study - 46 pages - Business strategy
Founded in 1976 by Olivier Baussan. Natural & environmental conservation. Vertical integration: in-house production. Sensoriality: natural color, scents and beauty of the Provence region. Authenticity: revive traditional methods & preserve local customs to make authentic products. Respect:...
Tom Ford vs Marc Jacobs
Case study - 52 pages - Business strategy
Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines—bags loaded with pockets or buckles, round-toed...
The labor market in Spain
Essay - 13 pages - Human resources
Today, a lot of desires or worries of the European population are linked with the employment. From the question “What would you do when you grown up?” to the social claims and the general strikes. The reason is simple: a job provides a means to live but above all, work is presented as a...
The impact of bank failures on the money stock during the inter-war period in the United States
Essay - 11 pages - Finance
In the following study the researcher attempt to analyze whether the monetary policy adopted by the Federal Reserve during the interwar period led to the Great Depression. The study would investigate through an extensive literature review by studying the perspectives of renowned economists in...
Brand strategies
Essay - 12 pages - Business strategy
You can build a business without a factory, without offices and without a staff, but you can not build a business without clients. The corollary is that clients are the only reason you are in business in the first place. And marketing is about finding and keeping people to buy and consume your...
Corporate social responsibility: The example of Air France-KLM
Thesis - 8 pages - Management
This group was created in 2004 through the merger of Air France and KLM and is now the world leader in terms of international passenger traffic. In addition, the financial results have been improved considerably over the last few years. But how is the airline group actually dealing with its...
