The marketing audit of Tesco PLC

Extract

[...] To a great extent the largest profit margins on food items for Tesco PLC are in the companies *Finest Rage this will be considered further in the reccomendations section of this report & Marketing Strategy & Tactics A Mintel study of premium brands observes that “historically, Britons have had limited relationship with food the passion for food and cooking, standard in many other European nations, is not traditionally part of the British cultural fabric indeed, the British tend to view good food as a privilege not a right”. [...]

[...] China is indeed an emerging market but the general products that Tesco PLC trade are not new to China, what could be unique is the product this report is focusing on Tesco shopping experience,' after evaluation of the above figure it is clear that Tesco will concentrate on Market Development Strategies Porters ‘Five Force' Analysis Wall, S Rees, B (2004) ‘International Business' 2nd Edition Prentice Hall To develop a thriving market entry strategy, analysis is paramount. Foremost the conducting and evaluating of basic Pestle, SWOT and other generic analysis tools as referred to in section of this report will be beneficial. [...]

[...] A Financial Summery of Tesco PLC Producing Statistical Data To Be Used In The Development Of A Practicle Marketing Plan Including: Summary Profit & Loss Accounts Balance Sheets Ratio Analysis 5.0 Financial Summery Butler, S Times' 26th April (2006) 1. Summary Profit & Loss Account Source: www.tescocorporate.com/annualreview05/downloads/tesco_reviewandsfs_2005.pdf 5.2 Summary Balance Sheet Source: www.tescocorporate.com/annualreview05/downloads/tesco_reviewandsfs_2005.pdf 5.3 Ratio Analysis There are three primary areas of a firm's financial position: Profitability - Operating Profit, Return on Capital Financial Health - Asset Turnover Financial or Operating Efficiency - Gearing, Acid Test, Dividend Yield To develop a successful and relevant marketing plan this report will conduct six ratio analysis' and reflect on how each ratio will affect the development of a marketing plan for Tesco PLC Ratio Analysis Table Ratio Type Formula Calculation What it Measures Ideal Value measure of comparison to profitability competitors The primary interest efficiency value liabilities as a source of finance Current Liabilities debts s Current Share Price in shares rate offered by banks Calculated using financial year ending 2006 data: www.tescocoporate.com 1. [...]

[...] Through the web site Tesco PLC are currently the world's biggest online supermarket Images sourced from: www.google.com/images Information sourced from: www.tesco.com The Objectives For Tesco PLC: Including Strategies & Tactics to Achieving Them plus Budgets Forecasts Objective One As Suggested By This Dissertation Increase profit margin from the current by 20% Objective Two As Suggested By This Dissertation Increase sales revenue from £41,800,000,000 by Objectives This report thus far has completed a thorough marketing audit and international expansion plan. It has considered numerous factors. [...]

[...] For the purpose of this report each will be given a sub heading under which each factor will be defined and a comparison will be drawn as to how the emphasis will differ from the domestic to the international strategies Tesco operate Product Tesco PLC understand and regularly examine the product and people ingredients of the marketing mix, the integral issue of branding packaging and customer service is paramount to the organisation both in the domestic and international markets. It is the case for Tesco PLC that products sold domestically have numerous products in substitution. [...]