The tourism sector is clearly characterized by the number of nationalities that form it. Culture is also part of it. Employees from a specific country can face a customer from another country, whose culture is totally different. In the same way, an employee can work in team with another employee who comes from a country where the culture is completely different. Culture is part of our life, part of our interactions, part of our behaviour. Understanding culture from others is necessary to live quietly, to work in a good atmosphere, to be in peace with everybody. Companies in general, but especially in the tourism sector are able to deal with several nationalities. The intercultural management is, nowadays, part of the strategy for executives managers. To know the culture, to know how to negotiate with a colleague, a customer, or a supplier through the differences produce efficiency and performance. This report will also show you that the intercultural management has to be improved and developed in most of the international companies, and especially in companies under the tourism sector.
[...] Concerning our research question, which is: How and why is the intercultural management a new opportunity for the tourism sector in order to gain performance? We can also answer that it becomes a necessity for companies in this sector. The fact is that, with the globalization, cultures and nationalities are assembled . The Intercultural aspect became part of every day transactions. Whether it is a foreign posting, cross border negotiations with an overseas client, colleagues or suppliers, interactions with different cultures is now an everyday occurrence. [...]
[...] This final step of this part will allow us to show: What kind of Management and how a company in the tourism sector should adopt in order to create a sustainable advantage? This model will be a kind of directive for every company which are on this sector. Nevertheless, it will be at first, mandatory to set up the boundaries and the context of our project. That is why we will speak about the tourism development and about Club Med Organization, both linked with the multicultural elements A case study research: Club Med Organization Why using a case study? [...]
[...] Eventually, the purpose of our study is to show and to develop that multicultural management is really necessary for worldwide companies, especially companies in this sector Research question In consequence on the analyse of the problem formulation above, our research question will be: How and why does the Intercultural management seem to be a new opportunity on the worldwide tourism sector? As we can see, the question is almost large. That is why we should split our core question in several questions below: In which context can we speak about and apply Multicultural management aspects? [...]
[...] Exchange, conviviality, multiculturalism and the discovery are the news keys of success The recruitment process : a first step for an efficient intercultural management The recruitment process is particular in this firm, because the specificity and the requirements of the sector are particular. The multicultural aspect of the recruitment is emphasized here. The first contact is a telephonic contact: indeed all the applicants respect this maintenance of recruiting. During about 20 minutes the recruiter ask a lot of questions. The objective of this exercise is to identify several aspects of the applicants: courtesy, vocabulary, expressions indeed it's important to understand that costumers come from generally of a high social class ( one week in a “village club” is about 1500 euros/week) and this kind of population want a high level of service. [...]
[...] The point now, is to know for managers how to develop a good performance in his team, even if this team is multicultural. The recipe is universal, and applicable in all the industries. That is the reason we have to complete the intercultural aspect by adding the performance aspect because the performance is the main and the most important organizational goal in a firm. Firstly, we will also define briefly what is performance. Then, we will be focused on Bruce Tuckman[6] theory, which proposes steps in order to improve team's performance What is performance? [...]
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