Internal communication, company efficiency, new technologies, digital transformations, management, performance, diagnostic, productivity, customer satisfaction, data collection, interviews, questionnaires
The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which have also been modernized by force of circumstances. In the society we live in today, communication is a major issue, it concerns everything and everyone. Communicating has become vital. Just have to look at the time consumers around the world spend on smartphones and more on social media. For companies, this communication is just as vital, whether internal or external, because it allows better management of relations with all employees, but also to satisfy and retain customers and thus make the company more competitive.
[...] Some use communications via technological innovations they were almost born with it, while for others, there is nothing so obvious. All of these reasons fuel the critical dimension of internal communication today. Internal communication according to two levels of analysis Internal communication can be defined according to several levels of analysis, for example, its effectiveness and the usefulness of the latter in the immediate environment of the company. All companies need to be able, at some point, to measure the effectiveness of their communication, which is directly related to employee engagement and performance. [...]
[...] People are linked to all dimensions of communication within the company. It is linked to management, reflection, analysis, but also to the implementation of creativity that is expressed through intense and renewed communication. It is about generating potential through human capital. Trends and future of internal communication in companies: the importance of new technologies New technologies appeared a few years ago and continue to develop in 2021. The tools are more efficient. Digitization is impacting all sectors of activity to promote the success of companies. [...]
[...] Internal communication: a necessary vector for the efficiency of the company Introduction The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which have also been modernized by force of circumstances. In the society we live in today, communication is a major issue, it concerns everything and everyone. [...]
[...] The second level of analysis is the usefulness of communication in the immediate business environment. It has been proven that businesses can no longer exist and survive without communication. It is also useful for valuing employees and making them want to become increasingly involved in the business world, in its environment. Moreover, today it is a question of taking all the necessary measures to create a strong corporate culture, which is important in order to counter a large number of competitors. [...]
[...] In the future, internal communication will have to be more and more present and use all the new means made available to facilitate it. There is no longer an excuse for not communicating, and this communication has become vital for everyone. A company that ignores internal communication could not survive, neither in today's world nor, let alone, in tomorrow's world. Empirical dimensions of the subject The empirical study and the methodology adopted Internal communication today has become a real challenge for companies, and it has to face an increasingly complex environment. [...]
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