Integrid Media is the creation of a team of media professionals with the experience of having worked in diverse areas of the media business in India. The pooling together of the talents of the key team members, who have founded Integrid Media, has created a formidable and unique combination of skill sets geared to deliver the best in every area we venture into. As the name suggests, Integrid Media was created with the simple objective of providing a one stop shop that delivers integrated media solutions to advertisers – thereby saving them the bother of having to coordinate with several individual media sellers, improving the overall efficiency and insulating them from the risks of dealing with several small time unorganized operators which eventually protects their ROI. Our intensive market research has supported the need for an independent, organized and professionally managed company that can create a consolidated and systematically represented combination of media opportunities that enable the advertisers (small and big) to communicate more effectively and directly with their prospective clients. Having studied the market at length over the last 2 years, we have identified the areas that would require the services of our team of professionals, and have embarked upon the journey with a clear vision of becoming the leading integrated media solutions provider in the rapidly growing Indian media market.
[...] Professional management Integrid Media management team is drawn from the industry, and is expert in their respective field. This ensures a professional approach to the business and the knowledge and capacity to best understand and service a client's specific requirements. Ethics Integrid Media places professional ethics over financial performance and acts with integrity in all situations. A high regard for ethics is a pre- condition for being a part of the company. Strong relationships Integrid Media believes that forging long standing relationships are the basis of their business and as such attach great value to it. [...]
[...] The mobile device manufacturers have become more integrated into the network, illustrating their shift to become true media players rather than simply selling phones. Overall the telecommunications companies remain relatively peripheral, which will need to change if they are to succeed in moving beyond selling connectivity. Print participants remain fairly isolated. Research conducted by: Laurie Lock-Lee, CSC 8. FUTURE OF MEDIA STRATEGIC FRAMEWORK 8. FUTURE OF MEDIA 8.1 The Symbiosis of Mainstream and Social Media A symbiotic relationship is emerging between mainstream media (such as newspapers and broadcast), and social media (such as blogs, podcasts, and online social networks). [...]
[...] If we get 1 transacting customer lead from 100 clicks then the C2A will be PROJECT PORTFOLIO INTERNET ADVERTISING RESEARCH & ANALYSIS - Understand the Complete Media Industry - Understand the Internet Advertising Industry - Conduct Primary & Secondary Research with respect to the various Publishers 17.1 Primary Research Primary research included the finding of new website which was not there in previous data base. Finding of new site and then analyzing it with relation to another website to map the profitability of the given site, to understand the feasibility. [...]
[...] - Having achieved a staggering growth of about from 2005 to 2006, the share garnered by this medium continues to be the lowest amongst all other segments at - In view of the growing base of internet users and keeping in mind the global benchmarks, even if internet is able to garner a share of of the growing ad pie by 2010, the growth in internet advertising is estimated to be at least over the next 5 years (Refer Exhibit # BUSINESS MODEL 14.1 Network Selling Major Players Ozone Media Position 2 (Representing Advertising.com) Tribal Fusion IndyAds MediaTurf Quasar Interactive Avenues 14.2 Search Optimization - Index Selling Major Players Webchutney Communicate 2 Interface Media Turf M-One Market Size and Potential for network selling and search engine optimisation - Total spending on online advertising - Currently being more than Rs Crs - 70% of the revenue is allocated for advertisements to be displayed on the Network of websites Network Selling Model. [...]
[...] Yet there will also be opportunities for any new quality content to break in there will be no cartel but a moving mosaic of older as well as newly established media brands. Opportunities: Anyone that can help people to filter the infinite supply to find the gems will do very well. Branding will be critical, yet new content brands will be able to be rapidly established. Generational change The media is run by ageing baby boomers that still think wearing a pair of Levi 501s is cool. [...]
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