Company performance, assessment approaches, competition, marketing strategy, turnover, consumer behavior, employee satisfaction, stakeholders, shareholders, Balanced Scorecard, dashboard, competitive benchmarks
In the current context, it has become essential for companies to become more proficient at standing out from the competition and, therefore, be more competitive by seeking more performance. The objective is to achieve the goals set during the development of the marketing strategy and to manage to concretely assess this performance, in order to know if it is necessary to change the strategic direction in the long term. Performance today must take into account several factors, certainly the economic context, but also the social and environmental context. In an era of competition coming from all quarters, even the most well-known companies can see their turnover drop drastically as buying trends and consumer behavior increasingly change. Buyer loyalty now seems more and more complex, and companies' strategy should no longer only be about customer satisfaction but also about employee satisfaction.
[...] Performance, a concept for several measurement criteria A. Definition of performance With the rise of competition and the current context, which has become much more complex, the notion of performance takes on a whole new dimension in companies, a dimension as important and necessary for the survival of companies. Performance is linked to the notions of effectiveness and efficiency. Effectiveness is about achieving desired results, and efficiency is more about using as few resources as possible to achieve them. The notion of performance has become inseparable from that of success, regardless of the business sector to which we refer. [...]
[...] The goal is to transform people's view of work, to achieve personal fulfillment that is work-related. In France, more than 60% of depressions are linked to a bad atmosphere at work, and more than 55% of employees are actively looking for another job. In view of these figures, it is becoming increasingly important for companies to be in a dynamic of change to better understand the role of people in teams. C. Performance and social responsibility Social responsibility plays a central role in the choice of the company, especially in the case of the youngest employees. [...]
[...] The multidimensional aspect of performance As we said above, there are different types of performance within the same company. The concept is even often quite vague because it takes into account a multitude of things, and it is important to know the context of each company to define it exactly. Thus, the various dimensions of performance are those pertaining to the economy and finance, social relations and the environment. Performance is an increasing concern of people today. It is not only a problem of companies but also of the employees who work there as well as the customers since the latter can choose a company based on its performance. [...]
[...] The key drivers of performance are more complex today than they were twenty years ago. This is due to the current economic context, and if we take the example of the health crisis, which is still not over, companies have been forced to make strategic decisions in order to recover and continue their activities. Thus, the key performance factors are production costs, as these should not impact on the final turnover. Innovation is also very important, especially nowadays, as consumers look forward to new things with great anticipation. [...]
[...] Performance is essential for the survival of companies, especially in this ultra-competitive environment. [...]
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