The Merchandising Department plays an important role in the garment industry. The merchandiser works as an intermediate between the buyer and the vendor. Merchandisers represent either the buyer or the factory.
Merchandising is all about planning to have the right merchandise at the right time, quantity at the right price to meet the needs of the company's target customers. The merchandiser is basically a process manager. Merchandising activities vary from company to company and they usually include the setting of financial goals, budgets and price points. Creating and following the merchandising plans, planning the line size, fabric purchases, sourcing the scheduled production and controlling the product flow also forms part of the merchandiser's job description.
[...] TERMINOLOGY USED IN THE MERCHANDISING DEPARTMENT Priority Number- The first step for a merchandiser is to create a priority number of the style that is to be produced. A product of the style is created in computers and the merchandiser keeps updating the data in the order file. TBC- It is a requisition for fabric & immediately after creating the order file; it has to be issued to the FAB procurement section within 24 hours after receipt of order. Master Order Sheet- Immediately upon receipt of an order the merchandiser needs to open a master order sheet that needs to be updated on a regular basis. [...]
[...] This sample shows how the design looks in garment form. The proto sample may be very different from the end product as it is likely to be modified. In most cases, the proto sample is made from alternate fabric and samples. Fit Samples Based on the comments received on the proto sample, fit samples are made. The buyer decides on the correct measurements for a particular style and asks the factory to make a sample as per the measurement. The sample thus made is known as the fit sample. [...]
[...] In the garment industry most of the marketing is done through making new developments [designs and styles] and slowly gaining the trust of the buyer. All new buyers initially give small orders to test a vendor and if the vendor is able to deliver on time as per the required standards of quantity, the buyer will have enough faith to place huge orders with the vendor. e. ORDERING FOR FABRIC, TRIMS AND ACCESSORIES On receiving the purchase order from the buyer, the first thing the merchandiser does is order the fabric. [...]
[...] The cutting section then cuts the fabric and issues the same to the production department who in turn, proceeds with the production. Lastly, the completed garment is sent to the finishing department, which packs the garments as per the work order. Once the shipment is ready, the merchandiser has to co-ordinate with the export department to send out the shipment. It is only once the goods are shipped out, that the responsibility of a merchandiser ends. OTHER RESPONSIBILITIES There are a lot of smaller responsibilities with regard to the factory on a day-to-day basis. [...]
[...] number, item number, color, UPC number (Universal Product Code), thread to be used, size of the garment, description about the garment, fabric used, consumption of the fabric, stitching and styling details, wash care labels, trims, packing details, mode of shipment, final destination, date of issue, cancellation date etc in the trim card, the buyer's name, P.O. number, style number, color, main label, size label, fabric swatch, thread, interlining, zipper, buttons etc . i.e., all trims for a style are included in the trim card. [...]
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