The importance of packaging

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The importance of packaging

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Abstract

The packaging of a product is very important to the present day brand-conscious consumer. Not only must it perform the technical function of protecting the commodity while it is being transferred from its manufacturing location to the shelves of the neighborhood stores, it must also perform the commercial function of appealing to the consumers' taste, in a way that reflects the values of the brand it represents. 95% of marketing managers acknowledge that packaging is an important factor as it directly influences the marketing of a product.

Introduction
The growth of the importance of packaging
1. History of packaging
2. The introduction of packaging as we know it
The role of packaging in the marketing of the product
1. Adapting to stress
2. Marketing
3. The functions of packaging
Packaging evolves with time
1. The life cycle of a brand
Advertising invades our homes
1. Packaging practice
Packaging and the environment
1. The importance of recycling
2. The 'post-life' of a package
The rise of 'environment friendly' packaging
1. Competitiveness
2. The 3Rs: Established by the brand Smoby

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Extract

[...] Visibility, convenience, mobility, and a breakdown of the family system are factors that influence the consumers purchasing decisions, and hence affect packaging decisions and the .techniques used by packaging specialists to attract customers Packaging must change to reflect the changes in the company The life cycle of a brand: The life of a brand lies between 7 and 14 years. Unless the brand attempts to acquire new customers, it The brand can profit by evolving with the tastes of the target group. [...]

[...] Companies must therefore establish a market-watch mechanism to keeps a tab on the evolving codes of society and maintain their competitiveness Fact Packaging and the Environment: a more responsible France The use of packaging as a marketing tool faces a problem posed by an increase in household waste. Marks' opines that the modern consumer is looking for a way to make packaging more environment friendly. This is a challenge when the product must also meet the requirement of being more attractive and visible on the shelf than the competing brands. [...]

[...] The current trend of packaging must thus take into account the social, economic and cultural aspects of our times, and aim to capture the attention of the consumer by the skillful use of use packaging material, and pertinent information. Marketing: is defined as a set of coordinated actions that contribute to the development of sales of a product or a service. ) Earlier, marketing used to refer to activities such as market research, advertizing, POS, and research and development. Packaging found a place in this list of requirements in the 70's and has become an integral part of the process of marketing. [...]

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