The grounding of Swiss Air

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The grounding of Swiss Air

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Abstract

The grounding of the popular airline company SWISSAIR in the month of March 2002 marked the end of a long wait. This downturn resulted in the creation of a Swiss company which was repurchased in March 2005 by the German group Lufthansa. Our goal, as leaders, is to improve the financial position of this company by increasing the market shares of this company. We will go through this study, to analyze the market thanks to the SWOT analysis. In a difficult and highly uncertain aviation context, Swiss International Airlines compiled a report on the strategic tests over the past few years. We will thus seek to define how the company can face fierce competition with low costs on one hand, and on the other hand control internal problems that can dissociate competition substantially.
Tags: SwissAir, Lufthansa, grounding SwissAir

Introduction - Case study
SWOT analysis
1. Analysis of the internal organization
2. Analysis of the external environment
Recommendations/Conclusion
References

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[...] The prestigious image of Swiss will satisfy this demanding clientele. Indeed, punctuality, comfort and elegance provided by the airline of choice will be an asset to attract and retain passengers' attention to these values. Low-cost airlines have completely reshaped the landscape of aviation transportation through innovation by creating a business model that involves a desegmenting market. They created a new market that is intensifying efforts on attributes sought by consumers unaccustomed to this type of transport: Price, without compromising on the safety aspect. [...]

[...] Our goal is to improve the financial situation of Swiss International Air Lines by increasing the market shares of this company. In this study, we will analyze the market through the SWOT approach. In a difficult and uncertain aviation context, Swiss International Airlines reported testing policy in recent years. One might then think that the company is looking for a new business model that can really boost the business. Therefore, we will try to identify how Swiss, which faces stiff competition from low-cost airlines, and is struggling with internal problems, can differentiate itself from the competition. [...]

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