Over the past few years, the Internet democratization, due to the Web development, shows major changes in several sectors of social and economic life. The main effect of this growth was to cause a very fast modification of the reality in which consumer evolves. Indeed, we can observe the creation of a new dimension which facilitates the exchange of information most often repeatable and distributable. We must notice that, at the beginning the Internet objective was the creation of virtual communities to facilitate the exchange and sharing of knowledge in education, science and technology. Nevertheless, nowadays, this inheritance result in the creation of virtual communities such as Napster, Hotline and Gnutella and soon Freenet which applied for all the same sharing philosophy. However, it could be a problem in case of cinematographic works and commercial software piracy. This way, this literature review will study the motivations for consumers who engage in behavior which could be termed dubious, criminal, deceptive or fraudulent. We will analysis this phenomena through different consumer behavior theories and this way we will evaluate the piracy motivations.
[...] Hypothesis Pirate rates in a country, increases with the degree of the submission to the authority. Hofstede (1997) defines the concepts of individualism-collectivism as a continuum that indicates how far the links between individuals are narrow. In collectivists cultures, morality is defined in terms of benefits of the internal group (family, friends, work companions), which implies the maintenance of a solidarity. Members of this group are placed on an equal footing. Glass and Wood analyzed the piracy as an exchange which involves an assessment of what is received compared of what is given (equity theory). [...]
[...] Cengage Learning Durham, W. & Comaroff, J. & Hill, J. (2002) Annual Review of Anthropology: 2002, Volume 31; Volume 2002. Annual Reviews Gao, Y. (2005) Web systems design and online consumer behaviour. Idea Group Inc (IGI) Hofstede, G. (1997) Cultures and organizations: software of the mind. McGraw-Hill Husted, B. (2000) The impact of National Culture on Software Piracy. Journal of Business ethics. Idea Group Inc (IGI) McGraw-Hill (2005) Anthropology: The Exploration of Human Diversity, with Living Anthropology Student CD and PowerWeb. [...]
[...] We will analyse this phenomena through different consumer behaviour theories and this way we will evaluate the piracy motivations. With the advent of the information age, the citizen of any developed country has now access to a considerable amount of information. This way, we can observe a biggest emphasis on the protection of intellectual property. Software piracy is considered to be a case of violation of this law. By qualifying this as a criminal practice, causes have been attributed to psychological processes and individual characteristics. [...]
[...] Furthermore, given the very large number of hackers, they consider that they have a very little chance to be "catch". They have the impression that there are only major offenders who are sentenced (including those who sell copied movies). They do not know any examples of sanctions of people close to them that would be taken to pirate. They consider that their personal download is not sufficient to be reprehensible. They do not know any law who aimed directly their individual download and copy practice. [...]
[...] Transaction Publishers. Blythe, J. (2008) Consumer Behaviour. Cengage Learning EMEA Bynum, T. & Rogerson, S. (2004) Computer ethics and professional responsibility. Wiley- Blackwell Cavalier, C. (2005) The impact of the internet on our moral lives. SUNY Press Ciulla, J. (2004) Ethics, the heart of leadership. Greenwood Publishing Group Daft, R. (2007) Organization theory and design. [...]
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