Larsen & Toubro Limited is India's largest engineering and construction conglomerate with additional interests in electrical, electronics and IT. A strong customer-focus approach and constant quest for top-class quality have enabled L&T to attain and sustain leadership position over 6 decades. Welding Product Business is also one of the premier businesses of L&T in Welding Industry. This project covered to enhance the sale and develop the new client and prospective of Welding Industry for Larsen and Toubro.
Along the client development the project also covered to manage the distribution channel of welding business segment. It includes the distribution of welding consumables to wholesaler and authorized dealer to the end consumer.
This survey undertakes the primary (questionnaire survey) research method. The survey focuses on the customers demand and need for the new technologies in upcoming welding equipment.
[...] L&T felt that effective Product Lifecycle Management (PLM) could help increase engineering productivity, cut product development timelines, and reduce change cycles. L&T's objectives The main aim of the PLM solution was to manage the entire product lifecycle. It also had to reduce delivery periods and shorten the fabrication cycle-time. The company needed to have a comprehensive system that reached across its extended enterprise of customers and partners to collate data from 7,000 drawings documents, schedules, purchase orders, O&M manuals, and applications like AutoCAD and Office. [...]
[...] This prompted them to raise additional equity capital, and on 7th February 1946, Larsen & Toubro Private Limited was born. Independence and the subsequent demand for technology and expertise offered L&T the opportunity to consolidate and expand. Offices were set up in Kolkata (Calcutta), Chennai (Madras) and New Delhi. In 1948, fifty-five acres of undeveloped marsh and jungle was acquired in Powai. Today, Powai stands as a tribute to the vision of the men who transformed this uninhabitable swamp into a manufacturing landmark. [...]
[...] Deal only with the authorized dealers and agent of Larsen & Toubro 2. Try to promote the unaware consumables to the dealers 3. Try to inform the dealers and agent about the new short term incentive plan launch by the Zonal Manager 4. Fulfill the current requirement of the dealer and authorized agent 5. Try to get the large quantity order of machine consumables from the dealers and authorized agent 6. Try to find the sound financial dealers and agent of other companies from the reference of existing dealers and authorized dealer of L&T 7. [...]
[...] L&T MISSION, VISION AND VALUES Larsen & Toubro is a technology-driven USD 7 billion company that infuses engineering with imagination. We offer a wide range of advanced solutions, services and products. Larsen and Toubro shall be professionally –managed Indian multinational, committed to total customer satisfaction and enhancing shareholder value. Customer Delight Excellence Teamwork Trust Competitive Employer of choice SWOT ANALYSIS OF CUTTING PRODUCT:- Strength:- 1. Brand image of Larsen & Toubro over the year 2. Joint venture with World Leading Company Messer 3. [...]
[...] Approach to technical person at the time of calling and tried to explain the product and its various function of cutting of sheets 5. Send the broachers and detail of product to the interested customers on the mailing address and email ids 6. Track the interested customers according to their reply and ask for the appointment 7. Meet the customers by technical expert and give the full explanation of product, price and delivery system and also try to adjust the product requirement according to their need Distribution Channel of Machine Consumables:- This learning point of project covered to deal with distribution channel of machine consumables. [...]
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