A customer is defined as any person with whom the business or the organization has dealings, which can be expressed in monetary terms. These dealings can either be exchange of goods or rendering of services. Customers are the lifeblood of every successful business, and today's customers are more educated and more demanding. They expect individualized services and high-quality products.
According to a famous marketing expert "A Customer is anyone who is influenced by the product or the process. A customer is the recipient of a product (which is the result of an activity or a process) provided by the supplier. Consumers are the ultimate users of the products; they buy in small volumes for personal use. Consumers provide the purchasing power, which supports many industries like public utilities, government bodies, trading chains and many large consumer product industries.
[...] The customer will then seem to view life through a telephoto lens and every detail or every aspects of the interaction will come under scrutiny. Therefore, the attitude must be to look at a glass of water as half full, instead of half empty. On of the most important and outward expressions of attitude is the verbal and non-verbal behavior that people use a critical times. Simple expression such as can't do that' or ‘There is nothing I can do ‘that's our company policy' or only work here' or you've have come through wrong extension', only frustration the customer. [...]
[...] Marketing research is the systematic gathering, recording and analyzing of data about problems connected with the market place, i.e., problems relating to product, price, promotion and distribution of the 4 Ps of the marketing mix. Marketing research is said to be moving “away from simple surveys to action-oriented, decision-oriented, problem solving research.” Reflecting this change in orientation, marketing research may be defined as the scientific and controlled process of gathering of non-routine marketing information helping management to solve marketing problems. [...]
[...] Programs of marketing research incidentally provide insurance cover for the survival and the growth of the business in a dynamic economy. Marketing management through marketing research can bring about the sale of right product (brand and package), through right channels of distribution to right customers at right places by evolving right plans, policies and programs with the help of right personnel. The main objective of marketing research is to enable manufacturers to make goods acceptable and saleable and to see that they reach the market more easily, quickly, cheaply, and profitably without sacrificing consumer interest. [...]
[...] Basic customer care principles The following principles are important for a Customer Care policy Be attentive and courteous Be honest and fair in dealing with customers Respond quickly to requests for assistance Provide services that are fair and accessible to all Set and publish standards for all services Record, monitor and publish compliments and complaints Ensure complaints are dealt with openly and fairly Actively seek the views of customers and staff Review our customer and staff care commitments Building a loyal relationship If one you can truly build a customer-oriented business that treats customers as individuals and focuses on their lifetime value, one can move from purchase transactions to transformational relationships. [...]
[...] When find a tradesman that can offer them quality work-on time, to schedule and to budget which are not normally outstanding qualities)- it is because of their low expectations of the work. Applying this process of managing and then exceeding the expectation is one that can happen randomly and through the creative ingenuity of few customers focused individuals, but it really should not be left to chance. The most important point is to under promise and over deliver. Many businesses today strive to win customers by telling them the things they think they would like to hear and sounding impressive in their sales and marketing pitches, brochures and presentations. [...]
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