Today, we live in an era of new information technologies and communication. With the advent of internet telephony, the direct communication channels have been expanded. A term much in vogue today is telemarketing. Telemarketing enables creation, consolidation and communication of information across distances. In Greek tele means remote, or distant. Companies have realized the uses of telemarketing and see it as an indispensable strategic tool for the establishment and success of a commercial campaign. Telemarketing is used to create or enrich customer data to better understand needs and expectations of customers.
[...] The Staffing The staffing stage is important to manage personnel in the right quantity and adapt the number of telemarketers operating as and when needed. The staffing is frequently made by supervisors who need to do this analysis and forecast the growth. It is mainly used on the inbound call centers where one has to predict the peaks of calls to adjust the staff as accurately as possible. C. The Scoreboard The dashboard is a management tool which is used to analyze statistically a number of elements. [...]
[...] All this leads to a radical change in the mentality of candidates, which stems from no personal involvement, no motivation, and hence, no reliability. Recruitment thus becomes more difficult. To solve this problem and increase the number of applications, call centers are developing communication materials about their jobs. To recruit effectively, they publish advertisements in newspapers and job centers and make announcements via email, talk on forums, participate in trade shows, solicit students in schools. For an effective recruitment policy, the communication plan must avoid piecemeal advertisements but should be programmed throughout the year. [...]
[...] Motivation by promoting Every employee wants to grow in work and goes through the promotion cycle. Promotion is an excellent tool for motivation as it benefits the employees in the long run. Conclusion The call centers are a reflection of a typical modern enterprise with its tools (new technology), its management (based on modern theories) and its forms of stimulation of staff mix of material and moral satisfaction). With mushrooming of call centers, the need for skilled talent is also on the rise. Despite the high rate of unemployment, phone platforms [...]
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