Analysis of E-business at Dell, HP and IBM
Thesis - 10 pages - Management
It is now recognized that new technologies, especially Internet access, tend to modify communication between the various players in the professional-consumer relationship. E-business (electronic business) is a broad concept that could be synthesized by the use of electronic means (especially...
Program of equitable trade: Analysis of Nespresso
Thesis - 4 pages - Management
Since 2003, the market for hot drinks has recorded a significant drop in sales volumes, due to a transfer of purchases to other products such as fruit juices and other product formulas. This has forced the industry to put forward further innovation to attract new consumers. These developments...
Study of the Brand Montblanc
Thesis - 11 pages - Management
Montblanc is one of the most prestigious global brands. The white star of Montblanc symbolizes the commitment to use high quality materials, and to perform workmanship of great finesse and craftsmanship to provide a highly distinctive style. It is a strong company which has survived the century...
E-Branding in the Swiss hotel industry
Thesis - 25 pages - Management
This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria such as:...
Five forces of the model to support AREVA (2010)
Thesis - 6 pages - Management
In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...
Internal control and risk management: Application to Eurostar
Thesis - 6 pages - Management
The Eurostar Group is an EEIG (European Economic Interest E) which is responsible for managing commercial passenger service on the Paris London route among others. The fleet of 27 trains is owned by three companies belonging to the EEIG (SNCF, SNCB and EUKL). Each of these three companies is...
Establishment of an H&M store in Morocco: Inter-cultural variables and organization
Thesis - 16 pages - Management
Intercultural management aims to make us work and reflect on the well defined cultural differences between people involved in the inner workings of the enterprise. Indeed, the cultural differences encountered when setting up a company in a foreign country should not cause problems. On the...
The management of innovations at Google and its incubator, Google Labs
Thesis - 8 pages - Management
Founded in 1998 by two students of Stanford, who have become billionaires since then, the Google Company managed in less than 5 years to become the world leader in its branch of industry, the search for contents on the Internet. In just a decade, founders Larry Page and Sergey Brin where joined...
Apple Inc. brand and SWOT analysis
Thesis - 9 pages - Management
The company Apple Inc. is an innovative company operating in the sphere of multimedia and high technology as the 7th largest global manufacturer. It is present in both hardware and software production. It also provides online services (iTunes).It is very important to know and understand...
Overview of management in Mars and Co. consulting firm
Thesis - 9 pages - Management
Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was born in Neuilly Sur...
Business Research Method: Study on Organizations in Dubai Media City (DMC) and Dubai Internet City (DIC)
Thesis - 7 pages - Management
Teleworking has lately obtained a substantial allowance of vigilance both in the academia and expert world, as one of the amazing alterations in enterprise practices (Morgan, 2004). In the last couple of years, we have seen an expanding interest in the notion of teleworking, especially in Europe...
Trends and Innovations in Knowledge Management and CRM
Thesis - 4 pages - Management
Kalakota & Robinson (2001) state that ‘CRM is an integrated sale, trading, and service scheme that precludes lone showmanship and that counts on coordinated enterprise-wide actions.' Tiwana (2001) states that ‘CRM is a blend of enterprise methods and expertise that aims to realize a...
Risk Management: Amazon.com
Thesis - 24 pages - Management
As the industry leader with largest market capitalization amounting to $79.48billion, Amazon.com (AMZN) is exposed to more risk compared to the others. The risk that affected Amazon the most is Operational risk. Due to the business environment which comparably new to others, Amazon has to go...
Strategic Management: Starbucks
Thesis - 9 pages - Management
Starbucks is an American company selling coffee cup to customers in their own stores all around the world. This firm is more present in manufactured countries such as in the North American and East Asian areas and also in Europe. Nevertheless, the area that we are concerned is Europe and...
Strategy of the IKEA group - published: 24/11/2010
Thesis - 20 pages - Management
Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
How did HRM allow Alcatel to adapt to changes posed by the changing market?
Thesis - 9 pages - Management
We were on the lookout for a company that was willing to provide us with the information for our investigation file. We had a consultant in our midst, who put us in contact with several companies like Bouygues, Dassault and Alcatel. We wrote several letters explaining the purpose of our approach...
The Internal Communication at Carrefour
Thesis - 7 pages - Management
Carrefour is the second largest global group in the retail sector with a turnover of 87 billion Euros in 2008. The Carrefour group includes firms, hypermarkets, supermarkets, hard discount stores, convenience stores (Shop, 8 a Huit) and online shopping sites (Ooshop). Through this document, we...
Porsche and Volkswagen: The Union of David and Goliath
Thesis - 5 pages - Management
On the one hand, we have Porsche, the champion race car, the big-engined sports specialist available at exclusive rates. On the other hand, we have the Volkswagen Convertible, which is "popular" in the literal sense; the Beetle was the inaugural model, which is still essentially ‘a car for...
Literature Review: Innovation and Management
Thesis - 15 pages - Management
Innovation is now a key element in business strategy, especially for large groups. Indeed, in theory, it allows them to gain a significant competitive advantage in the form of a temporary monopoly on a given market. However, innovation is expensive, and firms may be reluctant to invest heavily in...
Nike's artistic communication
Thesis - 20 pages - Management
Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and accessories to sports...
The grounding of Swiss Air
Thesis - 2 pages - Management
The grounding of the popular airline company SWISSAIR in the month of March 2002 marked the end of a long wait. This downturn resulted in the creation of a Swiss company which was repurchased in March 2005 by the German group Lufthansa. Our goal, as leaders, is to improve the financial position...
Toyota: General analysis of management
Thesis - 22 pages - Management
Toyota sets itself apart from its competitors by capitalizing on reliability. With this objective, the Japanese company has developed a rigorous management style, which aims for "zero defect". It is this force that drives the brand. It is therefore not surprising to find Toyota consistently...
Mark & Spencer: Company overview, market and competition
Thesis - 5 pages - Management
Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a...
Air Arabia: Company overview, market and competition
Thesis - 4 pages - Management
The company Air Arabia which is chosen in this report is a public company. This report also gives information about how the company works internally and externally. The main hub of the Air Arabia Company is in Sharjah, U.A.E and Mohamed V Airport in Casablanca, Morocco. This report will also give...
France telecom: The suicide crisis
Thesis - 17 pages - Management
France Telecom S.A. is one of the world's leading and largest telecommunications operators in the world. It is the main telecommunications company in France, and the third largest in Europe. The French Telecom/Orange Group is also a world leader in telecommunications services for multinational...
An overview of Management approaches
Thesis - 4 pages - Management
There are many theories on management. Taylor's Classical Theory comprising Scientific Management, Fayol's Administrative Management and Weber's Bureaucratic Organization. Frederick Winslow Taylor (1856 - 1915, Philadelphia) is known as the Father of Scientific Management and is considered as one...
Decision making management: Fully reflected decisions against quick and reflexive actions in decision making
Thesis - 3 pages - Management
Any human activity calls for making decisions, which can be defined as a commitment to a course of action. The result of making decisions is the selection of an alternative over others. The process involves discovery, acquisition and combination of relevant information. People have different...
McDonald's multicultural management
Thesis - 8 pages - Management
Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the brand built a...
US Leadership and Management
Thesis - 10 pages - Management
Martin L.K. Was born in 1929 in Atlanta in United States of America and originally named « Michael King Junior ». His father was the Reverend Martin Luther King Senior. After traveling in Germany, his father change his name to Martin in honor of the German Protestant leader Martin Luther. In...
Is scientific organization of work only a history?
Thesis - 4 pages - Management
In 1893, Frederick Winslow Taylor became general manager of the Manufacturing Investment Company of Philadelphia where he noticed two main problems: the saunter of workers and the high number of qualified workers with high salaries. Therefore, he developed a theory of management, “the...
