Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a century one of the best-known British retailers. Indeed since 1884, M&S have developed a traditional brand image of quality. However since the end of the familial reign M&S's results have declined little by little because of, among other things, successions and management difficulties. Due to bad management decisions global strategies of M&S do not work as well as in the past. To understand the reasons of M&S's fall we are going to analyze its environment, resources and capabilities.
Company in this project is Mark & Spencer which is one of the biggest British clothing retailers. By the help of this project we will be able to know the financial status of the company and what all advantages it has over its competitors. We also look at PEST-G (political, economic, social, technological, and green) and SWOT (STRENGHT, WEAKNESSES, OPPORTUNITY, THREATS) analysis of the company. We are able to know how the company has performed and what their future plans are. And we end this project by the conclusion which shows what the company is planning to do to survive in near future.
[...] THE COMPANY Sales and profit trend: - Mark & Spencer had a profit of 506.8 million after taxation in 2009 which increased to 523.0 million in 2010. There was a decrease in net debt which was million in 2009 to million in 2010 Market shares: - Business sector: - Mark & Spencer is a public sector company it is registered in LSE: MKS. It manufactures clothes and it is also a food industry. And it is also collaboration with Amazon. [...]
[...] THE MARKET ENVIORNMENT Mark & Spencer are distributed worldwide. It has 895 stores in more than 40 countries, it has 600 stores located domestically and 295 stores are located in internationally, which mainly includes country like China Croatia, Cyprus, Czech Republic, Greece Hungary, India, Indonesia, Russia, Saudi Arabia, Singapore, Spain, Thailand, United Arab Emirates etc. Mark & Spencer are mainly in clothing industry it is one of the biggest clothing industry in the world. They are also getting recognition as a food industry worldwide. [...]
[...] Promotion: - Mark & Spencer use various types of promotion techniques like newspaper and magazines, television and radios, billboards, banners and posters. As part of promotion it gives discounts on goods on special occasions. Due to which it gets upper hand to earn more profit than their competitors EVALUATION OF THE COMPANY'S STRATEGIES AND TACTICS Company's current position: - Mark & Spencer currently is the largest clothing retailer in UK. It earns more profit than any of its competitors. In 2009 Mark & Spencer had revenue of million but on other hand its competitor Debenhams had revenue of million. [...]
[...] Mark & Spencer have built their own websites, online shops, and databases to help them to increase their sales from online customers. They collect information and analyze their customers to know their customers' needs and wants. G Analysis: - It stands for green or eco friendly environment. Mark & Spencer have taking major steps toward eco friendly environment. They launched plan A which aims for better climate change, waste, sustainable raw materials and health. One of the main aims of this plan is to stop sending waste to landfill. [...]
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