Product is an important variable in marketing applications. A company designs, manufactures and markets in order to generate profits. The important objective of a product is to meet the needs of the consumer through tangible and intangible sources of distribution. The product life cycle that follows the company, shapes depending on its tangibility. The presence of a particular product is felt based on its stay in the market.
Product is defined as something that a company produces and what comes out of it is marketed and sold. The satisfaction of a need does not always go by the purchase of a product as it can also be obtained by a service called delivery which offers not only diverse services but accompanies the use of a product, to satisfy the needs of a customer.
[...] The following are two advantages of a having a good brand: Enhancement of customer loyalty Reference to rationality, where the buyer will opt for a popular and a reliable brand when he faces difficulty in choosing the right product The product design The product design includes the graphical aspects involved in presenting a product to the customer and this will enable the company to establish a visual identity system. This also includes the architectural aspects that will determine the physical features of a product. [...]
[...] Example general classification: Classification criteria Contents Examples Usage Products used for further production Consumer products End consumer products Machinery, computers Oil Bread Duration Sustainable products Semi-durable Consumables Automotive Shoes Food Frequency in buying Immediate consumption Anomalous-products Drink, groceries Computer, bicycle Economic nature Marketable products Non marketable products Substitutable products Complementary products Products for personal use Building Free sim cards Butter and oil Laces with shoes Sweater and umbrella Therefore the tangible products should posses the following characteristics: Durability Best price amongst the competitive products Unique product image Finished or semi-finished The life cycle of a product The product is born, lives and then dies to suit the changing needs of a customer. [...]
[...] Lifecycle and trade policy Adapting a commercial policy at every stage of life At each stage of the life of a product the company must make strategic decisions and tailor their marketing mix according to the competition, the environment and customer response. Launching Growing Maturity Decline Strategy Targeting the customer Segmentation of the demand and market classification of the demand Procuring customer loyalty and launching new products Re-orientation, disinvestment and withdrawal from the market Product Technical development of the product Extend the product range Product improvisation Product replacement Price Strategy pricing depending the marketing goals Fixing the price according to the competition Decreasing the price of the product and gain more market share Further decrease in prices and clear the existing stock of products Distribution Developing a distribution network Extending the distribution network Monitoring the distribution network Minimizing the supply chain network Communication Creation of product awareness through product promotion Intensive product positioning Providing [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
