Analysis of store management at Carrefour

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Analysis of store management at Carrefour

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Abstract

Since the birth of the company in 1959 to the present day, the Carrefour group has become an undisputed global player in distribution. In forty years the group has become a leading distributor and second largest retailer in Europe. Carrefour Global has developed in 29 countries and now boasts of about 13443 stores in different formats such as hypermarkets, supermarkets and max discount stores. Carrefour, a pioneer in the global retail industry, mainly sells food products (FMCG) and non-food products such as multimedia and electrical goods at attractive prices.

The Carrefour group: Features
1. A global presence
The nature of the multi-group
Company values
Geographic background
1. About Carrefour
2. Area of conquest
3. Competitors
Organizational structure
1. Sectors and hierarchical levels of the store
2. The trading team
3. Profile of the sales team
4. Working hours and tasks of the team
Commercial background
1. Supply store
2. Store design

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[...] Business Hours: 7:00 hr-14:30 hrs (Morning Schedule) and 14:30-21:30 hrs (evening schedule) Commercial Background Supply Store Carrefour Vaulx-en-Velin offers a wide assortment of food and non-food products. The other stores in the area only sell non-food items such as large appliances, small appliances, music gadgets and micro - computers in a single department. Carrefour sells certain products under its own label such as Firstline, Bluesky and Carrefour. Other reputed brands such as Phillips, Samsung and LG are available to customers in the linear fashion. [...]

[...] The manager must motivate the team and schedule the allocation of tasks to them Team: Back Office: Sales crewmembers are responsible for the management of the products Profile of the sales team The sales department of EPCS has eight vendors associated with well defined product lines, but at Carrefour versatility is an important value. Each seller has a radius as long as he is meeting sales targets. To manage the expectations of customers, vendors should be able to sell a wide variety of goods such as computers, hi-fi systems and home appliances. [...]

[...] Organizational Structure Sectors and hierarchical levels of the store At the organizational level, the store is divided into six sectors: Textiles, the AGC, the PFT, crates, the bazaar and the EPCS. The trading team The EPCS department deals with Appliances related to Photo, Cinema and sound. At the hierarchical level there is a single area manager who heads the Bazaar and EPCS. The department is equipped to offer customers a wide range of multimedia, stereo, household appliances and photography products. [...]

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