Air Arabia: Company overview, market and competition

Moiz D.

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Air Arabia: Company overview, market and competition

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Abstract

The company Air Arabia which is chosen in this report is a public company. This report also gives information about how the company works internally and externally. The main hub of the Air Arabia Company is in Sharjah, U.A.E and Mohamed V Airport in Casablanca, Morocco. This report will also give you the financial Information of the company and also about its competitor's financial status like its sales, profit, and market share. Air Arabia is world's First and Largest Low Cost Carrier (LCC) to operate in Middle East and North Africa. It operates in more than 40 countries worldwide and has segmented its target market in Middle East, Indian Subcontinents, South and Central Asia, Africa and Europe. The report also gives complete information about the company's Strength, Weakness, Opportunities, and Threats and also about its Product (Services), Price, Place and Promotion. Last but not the least, the report has showed the position of the company in the current market, evidence of the company's success and prospects for future growth/success.

Executive summary
Introduction
The market environment
1. Define the geographical market
2. What business are they in?
Competition
1. Who are the main competitors
2. Sales and profit trend
3. Market share
4. Target markets
The company
1. Sales and profit trend
2. Market share
3. Business sector
4. SWOT analysis
The company's marketing strategy
1. Segmentation
2. Targeting
3. Positioning
4. Growth strategy
The marketing mix
1. Product
2. Price
3. Place
4. Promotion
Evaluation of the company's strategies and tactics
1. Evaluation of the company's current position
2. Evidence of the company's success
3. Prospects for future growth/success
Conclusions

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[...] Sales and Profit Trend Air Arabia's company profits in the year 2009 were AED 452 million. In the year 2010 the profits of the company in the first quarter were AED 50 million and in the second quarter were also AED 50 million. The company is building up a strong network route which is helping in growing its sales Market Share The following graph shows Air Arabia Profit generated worldwide. GCC AED 63.28 million Middle East AED 63.28 million North Africa AED 49.72 million Central Asia AED 22.6 million Europe AED 94.92 million Indian Subcontinents AED 158.2 million 3. [...]

[...] Air Arabia also provides with hotel- reservation service and recommends the best options for customers according to their needs and budgets Price Air Arabia is using a low cost strategy, which is to offer lower price than what other airlines in the market offer. It uses this strategy because it targets people from low to medium-income level who are willing to pay less in order to fly more Place The main base of Air Arabia is in Sharjah, UAE. It has more three hubs which are in Morocco, Egypt and Jordon. [...]

[...] Air Arabia and Jazeera airways are in competition but still demand for Air Arabia is high as it provides cheap ticket price Growth Strategy Air Arabia has planned to expand its Sharjah hub by Investing 2.0 billion in new aircrafts which will increase the number of planes to 34 by 2015.this expansion will also increase the frequency of flights on certain routes, i.e. doubling the number of daily flights in most cases. The Marketing Mix 1. Product (Service) Air Arabia offers many services to their customers according to the target segment they belong to. [...]

[...] In the year 2010 the company is still operating in loss of 4.4 million in the first quarter and a loss of 4.7 million in the second quarter Market Share Jazeera Airways head office is in Kuwait. It also had its hub in UAE but because of it facing loss in the previous year it had decided to close down the UAE hub. So now it only controls from Kuwait Target Market Jazeera Airways is a low cost airline that targets the people with low income. [...]

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