The aim of this research proposal is to gather information about the strategies and initiatives taken by ASDA with respect to corporate social responsibility towards workforce, community, environment which can be emulated by other retailers. The purpose of this research is to investigate the extent to which an organization's Corporate Social Responsibility (CSR) has an impact on its workforce.
The origin of CSR can be traced back to companies which were criticized and found guilty of their antisocial and anti competitive practices. At that point of time, the far sighted business houses and its executives were advised to use their power and influence for social purposes other than profits alone. There has been an increasing concern and public interest in protecting the environment which made the organizations focus on environmental issues. Many companies have become proactive and have pioneered new approaches to effective environmental management, which adds on the competitive advantage.
[...] Walter Schiebel and Siegi Pöchtrager (2003), further explore this view by saying that many companies are choosing to make an explicit commitment to corporate social responsibility (CSR) in their mission, vision and values statements. Such statements frequently extend beyond profit maximization to include an acknowledgement of a company's responsibilities to a broad range of stakeholders, including employees, customers, communities and the environment. This brings us to the concept of so-called “values-based business approach”, which views company's strategy as a set of core values, which are independent of specific strategic goals and play a role of the directing force in determination of company's ‘mission and vision as well as its day-to-day policies and operations' (Walter Schiebel and Siegi Pöchtrager, 2003). [...]
[...] (www.asda.uk) Aim and Objectives of Research This research primarily focuses on the ASDA stores, a leading retailer in United Kingdom, which has taken efforts to meet expectations of corporate social responsibility by devising numerous eco friendly operations and strategies and finding its effect on the internal and external environment of the organizations. To review literature on Corporate Social Responsibility and its implementation. To compare insights from the literature and the actual practices of ASDA. Literature Review Introduction The aim of the following literature review is to identify the most important and knowledgeably important academic and practical works throughout the past decade upon the concept of Corporate Social Responsibility (CSR) and Ethics. [...]
[...] S.B Chordiya, 2007) Reliability and Validity in research The extent to which results are consistent over time and an accurate representation of the total population under study is referred to as reliability and if the results of a study can be reproduced under a similar methodology, then the research instrument is considered to be reliable. Validity is divided into four types, each of which portrays a specific methodological question: Construct validity External validity Internal validity Conclusion validity (Maxwell, Joseph Alex ) There are several threats to validity that the author believes can affect the researcher's ability to conclude the dissertation Subject error: Subject referring to the interviewee. [...]
[...] The research prime focus was on ASDA stories, a leading retailer in United Kingdom, which has taken effort to meet expectation of corporate social responsibility by devising numerous eco friendly operations and strategies and finding its effects on the internal and external environment of the organizations. To review literature on corporate social responsibility and its implementation. To compare insights from the literature reviewed for the dissertation purpose with the data collected during the data analysis chapter. The results of this chapter were very promising and in many question those employees very in hundred percent positive about ASDA's continuous effort in corporate social responsibility initiatives. [...]
[...] This research is undertaken to probe further into the concept of Corporate Social Responsibility and its Impact on Stakeholders. (Wayne Goddard & Stuart Melville, February 2007) Purpose of Research Research should be conducted in order to find out answers to the questions with help of scientific procedures. The purpose of any research to be to solve the problem that is unsolved or arrive at a possible solution. Testing theories which are often generated by pure science and can be applied to real life situations. [...]
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