Job analysis: Marketing manager
Essay - 5 pages - Management
It's very hard to describe a job because the reality doesn't sound with the basic description. By orienting our career to marketing, we thought that it would be a good idea to analyse the marketing manager job. Direct firm's overall marketing and strategic planning programs, related with...
The international executive across cultures - France and India
Essay - 12 pages - Management
India's official name is the Republic of India and its capital is New Delhi. It measures over 3 million square kilometers for a population of around 1.1 billion inhabitants. India is located on the Indian sub-continent and can be divided into 4 topographical regions: the Himalayan region, the...
Commercial strategies and management policies of Lagardère
Essay - 16 pages - Management
Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share. Lagardère Media is a...
Rezidor SAS: CRM in the hospitality industry
Essay - 8 pages - Management
It's a key issue for Rezidor SAS to know who its customers are and what are their needs and expectations in order to align the best strategy in order to target them and to make them more loyal. Moreover, it will allow determining who customers are the most profitable. The CRM vision of the...
L'Oreal crisis scenario (2006)
Essay - 19 pages - Management
This summary has been provided to allow top managers and executives at L'Oreal a rapid appreciation of the content of this report. Those with a particular interest in the crisis scenario management and communication may read the report to take advantage of the more comprehensive description of...
Brand management of Innocent Drinks
Essay - 10 pages - Management
“Involving ‘yes' and ‘no' bins at a festival” (Growing business: 2007) (1) It's the way that Richard Reed, Adam Balon, Jon Wright started their business in 1998 just after their course in Cambridge University got over. Innocent was designed to be a 100% natural brand,...
Corporate governance - What are the arguments for and against agency theory as a basis for understanding corporate governance?
Essay - 4 pages - Management
Corporate governance and the theory of the firm are two of the fastest growing topics in modern economic theory. Berle and Means argued that modern corporations were so dependent upon professional managers that a managerial economy had emerged, characterized by the separation of ownership from...
Change management: Oticon
Essay - 10 pages - Management
This assignment is a case study of a small Danish company called Oticon and shows how changes in the organization environment and personnel completely revolutionized the company. I have chosen this company because we have studied it in a previous course in November (Human Resources with Professor...
Information systems in Amazon.com
Essay - 11 pages - Management
Business managers are moving from a tradition where they could avoid, delegate, or ignore decisions about IT to one where they cannot create a marketing, product, international, organizational, or financial plan that does not involve such decisions. There are as many ways to use information...
US management and leadership: Steve Jobs
Essay - 9 pages - Management
The aim of this assignment is to consider the leadership style of the Apple's CEO Steve Jobs through the analysis of the articles and works connected with his business activity. Steve Jobs is the current CEO and co-founder of Apple, Inc. Steve Jobs also was the CEO and majority shareholder of...
Conceptual models in strategic management: The Boston Consulting Group growth / share matrix
Essay - 9 pages - Management
Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in...
The core-satellite model revisited, tracking error control, ETF's and satellites possibilities
Essay - 10 pages - Management
A core-satellite management consist in having a core portfolio made up of passive management vehicles (index funds, ETFs, etc.) with low management fees, and separately one, or several, very active satellites that are made up of funds with a strong tracking error, or even funds with no constraint...
A recursive correlation between economy and psychology: A specific focus on the new corporate governance theory
Case study - 12 pages - Management
It has always been an intrinsic issue of economy: accused of being disconnected from individuals' reality, this science has been attacked for long times, by various researchers and experts, such as psychologists. And effectively, a plethora of arguments have been provided for integrating greater...
Analysis of SNCF's information system management
Essay - 8 pages - Management
The first interest of analyzing SNCF 's ISM is that SNCF is, above all, a production business. Moreover, what interests me is the Customer Relationship Management concerning the travelers part of SNCF (not the commercial one). Although in France it is difficult to imagine that a production...
Analysis of the main organizational changes in Carrefour and the role of Informational Technology in this organizational change process
Essay - 6 pages - Management
Contrary to their considerable growth in terms of number and value, the operations of mergers and acquisitions reveals, for more than one operation out of two, a failure from the economic and organizational point of view (McKinsey 2000; Mercer Consulting 2001, 2003). The insufficiency of the...
Daimler Chrysler: Lessons in post-merger integration
Essay - 19 pages - Management
Professor Herbert Paul and student Myriam Tamim prepared this case, solely to provide material for class discussion. The authors do not intend to illustrate either the effective or ineffective handling of a management situation. The case was compiled from public sources. Abstract: The merger of...
The corporate culture
Essay - 9 pages - Management
Today, companies need to create and develop their corporate culture to transmit an image and identity. It permits to build a stimulant and attractive environment in the company and the employees feel the affiliation to a group. In this way, firms are more effective, productive, efficient and...
How can organizations tackle environmental constraints to reach an eco-efficient supply chain?
Essay - 10 pages - Management
For many years, being ecologically and environmentally friendly was not a concern for companies; they mostly focused on costs no matter how harmful their practices and processes might be for the environment. However, today, environmental issues are growing and becoming a real threat....
Corporate Social Responsibility (CSR): A multi-lateral approach to the subject
Essay - 13 pages - Management
Corporate Social Responsibility (CSR) has been a highly debated topic during the last recent years in most developed and developing countries. We can today distinguish among three main general views on the role that CSR could play in shaping companies' policies. The first view on CSR, which has...
Risk management: Risk analysis of the company Gaudin Systemes
Essay - 10 pages - Management
I have decided to focus my risk analysis on the company Gaudin Systèmes. The core of this analysis is to launch a new line of production in a foreign country, in Algeria. The best thing to do is to analyze the risk of failure in order to sue it. Moreover, the field of this activity is very risky...
Knowledge management according to Castells
Essay - 4 pages - Management
In this report you will find things that I learned about Manuel Castells. First I would like to introduce this author. I think it is important to know who he is. After that it should be easy to understand his thought about knowledge. Manuel Castells was born in Spain in 1942. At school, he...
Working time management
Essay - 12 pages - Management
The evolution of the working time is seen as a key indicator of the improvement of living and working conditions. Although the quantity is easy to calculate, we mustn't forget that time management depend on personal factors like the speed at work, the difficulty of achieving the tasks and the...
Learning and innovation: What is a learning organization?
Essay - 5 pages - Management
In this report I will try to explain what I know and understand about this topic: learning organization. After research about this subject, I am going to show you my personal idea with some examples from my work experience. I planned to start this essay by a definition of the learning...
Supply chain security in the United States
Essay - 10 pages - Management
A global supply chain links the United States and the rest of the world. Across the time, the focus has been put on reducing the costs of transport, and therefore resulted in a decrease of the ship crew, customs duty and requirements. However, Sept 11 posed a clear threat on global exchange, and...
Organizational behavior and change management at engineering contracting company LLC
Essay - 13 pages - Management
This report discusses the organisational behaviour and change management issues of Engineering Contracting Company LLC (ECC); a Dubai based civil works Construction Company. It is a large company with a good success record and handsome profits. The report undertakes the analysis of the...
Motivation in work management
Essay - 4 pages - Management
In 1966, Leavitt said: “Motivation is so much in the spotlight these days that some of us have come to believe motivation is management.” This quotation proves that motivation has been a very important notion and has been taken into account by firms for a long time. What does motivation...
How culture affects the style of management in Mexico?
Essay - 11 pages - Management
How to deal with our new intercultural world? Is it possible to act in the same way with everybody? Should we try to adapt to each country to be successful? What would it involve for companies if it's not done? All these questions are current issues in the globalisation world. To do business with...
What is the role of the Mission in strategic management?
Essay - 5 pages - Management
In the business world, one that is becoming evermore difficult to be competitive, organisations strive to find other ways of gaining a competitive advantage over one another. Organisations need to think about processes that allow them to find back a correct level of competitiveness amongst the...
Cross-cultural management
Essay - 8 pages - Management
In times of Globalization the role of foreign countries is more and more increasing. To be more competitive in the global market it is necessary to research international markets i.e. in order to increase growth opportunities, to reduce costs for production and distribution or to find new sales...
Emotional intelligence and leadership
Essay - 5 pages - Management
For a very long time, in common sense, the only intelligence was measured by the intelligence quotient. Indeed, in each company, intellectual intelligence took precedence over the other kinds of intelligence. People who showed their emotions were seen as weak persons. This period is completed. A...
