What should advertisers do to make online advertising more engaging to consumers?
Thesis - 3 pages - Management
Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning relationships between brands and consumers. In fact,...
The customer relationship management method in the company "Propriétés Privées"
Thesis - 5 pages - Management
I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have...
International management: McDonald's
Thesis - 9 pages - Management
McDonald's is a multinational company present in 121 countries. The company owns more than 30,000 franchises of fast food restaurants. The company also heads other brands of restaurants, as “Aroma Café,” “Boston Market,” “Chipotle Mexican Grill,” “Donatos...
Literature review: Customer relationship management (CRM)
Thesis - 3 pages - Management
Customer relationship management has been defined in many ways. Metagroep defines CRM as ‘the automation of horizontally integrated business processes involving front office customer contact points (marketing, sales, service and support) via multiple, interconnected delivery channels'. (Ed...
Knowledge in organizations: What is a community of practice?
Thesis - 4 pages - Management
This report presents you the concept of a community of practice. Normally the term community of practice in reduced to CoP and this term was created by Jean Lave and Etienne Wenger in 1991. Now to understand this notion, we should understand the fathers of this notion. Jean Lave is a social...
A study on the various approaches to job evaluation
Thesis - 7 pages - Management
The definition for Job evaluation is “any method ranking the relative worth of jobs, which can then be used as a basis for a remuneration system”. It is the systematic process of establishing the relative worth of jobs within an organization. The exercise involves placing jobs at their...
The market competitors of broadband services and their performance in the markets in India: HCL Infinet ISP
Thesis - 18 pages - Management
HCL Infinet ISP is the Internet Infrastructure initiative of the HCL group, India's premier information technology group. Through the pioneering presence of the HCL group companies and the vast experience of the markets, HCL Infinet has propelled itself to the path of “Total Technology...
An analysis and study on stress management and its implementation
Thesis - 20 pages - Management
Only recently has stress been seen as a contributory factor to the productivity and health costs of companies and countries. As studies of stress-related illnesses and deaths show, stress imposes a high cost on individual health and well-being as well as organizational productivity. There are...
International logistics management
Tutorials/exercises - 31 pages - Management
Seaports are built basically to facilitate the transfer of cargo between inland and maritime transport. Ports are therefore, an essential link in the international maritime transport chain. The main function of the sea ports is to ensure that the prosperity of all countries depends to a very...
Organizational behavior: Foundation of group behavior (16 Slides)
Presentation - 5 pages - Management
A group is defined as two or more individuals, interacting, interdependent, who have come together to achieve particular objectives. A formal group is defined by the organization's structure,with designated work assignment establishing tasks.The behaviors that one should engage in are stipulated...
360-Degree performance appraisals: An overview
Thesis - 8 pages - Management
Performance Appraisals is “the systematic, periodic and an impartial rating of an employee's excellence in the matters pertaining to his present job and his potential for a better job ." Performance appraisal is therefore the process of obtaining, analyzing, and recording information about...
All you need to know about testing - preparation, process, evaluation and analysis
Dissertation - 72 pages - Management
There is a lot of terminology surrounding testing, but not until recently has there been an industry standard. A new standard (first published in August 1998) seeks to provide a standard set of terms: BS 7925-i Glossary of Testing Terms. Although a British Standard, it is being adopted by the...
Management information system
Thesis - 12 pages - Management
The plethora of Information in today's world, makes it imperative for us to depend on Management Information System, as the socio-technical tool to handle the overloading of Information and take decisions in a quick manner. The project work is done with the intention of studying the Management...
Inventory management and control
Dissertation - 42 pages - Management
Materials constitute the most significant part of current assets of a large majority of companies. On an average, inventories are approximately 60% to 70% of the current assets in any manufacturing company and 30% to 40% in any construction company. Because of the large size of inventories...
A study on stress management
Dissertation - 67 pages - Management
Stress is usually defined in terms of the internal and external conditions that create stressful situations, and the symptoms that people experience when they are stressed. STRESS MANAGEMENT is a very vital aspect of every organization. Stress management can be linked to our day to day...
The importance and advantages of improving the quality of worklife
Tutorials/exercises - 36 pages - Management
It was around 1900 that F.W. Taylor developed what are commonly known as the Principles of Scientific Management which till today form the basis for designing jobs in most organizations. The traditional job design of scientific management focuses mostly on division of labor, hierarchy, close...
Performance appraisal at an inflatables company
Dissertation - 44 pages - Management
Different terms are use to denote human resource management. They are labor management, labor administration, labor management relations, employee employer relations, industrial relations, personnel administration, personnel management, human asset management, human resource management and other....
Information technology and strategic management
Thesis - 23 pages - Management
Strategic management is defined as “the set of decisions and actions resulting in formulation and implementation of strategies designed to achieve the objectives of an organization”. The formality of strategic Management systems vary widely among companies. Formality refers to the...
Kaizen: The key to Japan's competitive success
Thesis - 9 pages - Management
The term "Kaizen" is a combination of two Japanese words "Kai" meaning "change" and "zen" meaning "good," and evolves from the ancient Japanese philosophy of actions that lead to sustainable benefits for the society as a whole rather than one particular individual, or actions that benefit...
Telecommuting: The future of work
Thesis - 9 pages - Management
Telecommuting is synonymous with the Work-from-Home concept, wherein the employee, instead of physically commuting between home and the workplace rather works from home and connects with the office via channels of communication such as telephone, internet, Voice over IP, videoconferencing,...
Sales and channel management at Larsen and Toubro Limited
Thesis - 23 pages - Management
Larsen & Toubro Limited is India's largest engineering and construction conglomerate with additional interests in electrical, electronics and IT. A strong customer-focus approach and constant quest for top-class quality have enabled L&T to attain and sustain leadership position over 6...
Job satisfaction at the Indian Oil Corporation Limited's refineries division
Thesis - 25 pages - Management
Indian Oil Corporation Ltd. (Indian Oil) was formed in 1964 through the merger of Indian Oil Company Ltd. (Estd. 1959) and Indian Refineries Ltd. (Estd. 1958). It is currently India's largest company by sales with a turnover of Rs. 1, 83,204 crore (US $ 41 billion) and profits of Rs. 4,915 crore...
Customer relationship management in banks
Thesis - 25 pages - Management
Customer Relationship Management (CRM) is at the core of any customer-focused business strategy and includes the people, processes and technology questions associated with marketing, sales and service. Simply stated, CRM is about finding, getting and retaining customers. The aim of these systems...
The management of change in midwifery practice
Thesis - 7 pages - Management
From relatively small initiatives in midwifery care, such as changes in shift rotas or new systems in record keeping, to major changes such as the introduction of midwifery-led beds or the “Team approach” continuous change has become an inherent part of professional lives. Whether it is...
Management of change: Water births
Thesis - 6 pages - Management
This assignment will aim to discuss the implementation of water births as an area of change within the midwifery profession. The subject of water births as been chosen for this assignment, following discussion within local practice and the controversial views of birthing pools that midwives seem...
A business plan outlining an idea for the creation and running of a catering firm
Business plan - 9 pages - Management
This plans main aim is to provide a strategy, which enables the start up and running of a successful catering firm. The value proposition for this project is customers will use this catering firm because all the food used to make meals will be organic offering the customer a healthy way of...
Risk management when dealing with foreign exchange (forex)
Dissertation - 77 pages - Management
Risk can be explained as an uncertainty and is usually associated with the unpredictability of an investment performance. All investments are subject to risk, but some have a greater degree of risk than others. Risk is often viewed as the potential for an investment to decrease in value. Though...
Critical evaluation concerning the belief that Japanese forms of operations management are inappropriate to Western organizations
Thesis - 5 pages - Management
I would like to start by pointing out that I strongly disagree with the statement above. In this essay, I am going to give evidence to support my view. I will define some major Japanese forms of operations management and discuss their advantages and disadvantages to organizations in order to give...
How relevant are Fayol's ideas on managing groups and individuals in today's business world?
Thesis - 5 pages - Management
Almost 90 years after Fayol published his most studied work, Administration Industrielle et Generale, the field of management appears to be undecided on its relevance. The great advances in all aspects of commercial enterprise, which have occurred since 1916, have taught us many things. Just how...
For what reasons might MNEs cooperate with each other? What barriers are there to successful cooperation?
Thesis - 5 pages - Management
‘In a complex, uncertain world filled with dangerous opponents, it is best not to go it alone', (Ohmae, 1989). As globalization leads the world forward, national boundaries diminish and competition increases from less industrialized nations it becomes more and more difficult for firms to...
