Brand management and its implementation
Thesis - 4 pages - Management
Although brand management is a relatively new concept, it has developed into a marketing discipline in its own right. The position of brand management was introduced into the organization structure in the 1990's when the concept of brand equity gave birth to new financial and commercial issues....
Customer retention in financial institutions (banks)
Thesis - 6 pages - Management
The customer loyalty program was first implemented by American Airlines in the United States in the year 1981. Today, virtually all airlines have adopted the customer loyalty program and is currently followed by other business sectors. Ever since the initiation of the customer loyalty program in...
The future of management by Peter F Drucker
Thesis - 6 pages - Management
Born in Vienna on November 19, 1909, Peter Drucker had a childhood that was characterized by a rich father who was an officer of the Ministry of Economy and an Austro-Hungarian mother who was a doctor. A lot of senior officials and politically influenced people considered Drucker's home as a...
Application of quality function deployment for the supplier selection process
Thesis - 8 pages - Management
The manufacturing organizations are facing the pressure of increasing competition due to the varied dynamic demands of the customers. In this competitive scenario, ‘voice of customer' gains importance. It needs to be translated into technical language. Quality function deployment (QFD) has...
Fuzzy expert model for order cost efficiency in capacitated two-echelon distribution chains
Thesis - 12 pages - Management
The supply chain researchers are commonly trying to optimize one or more decision variables under stochastic conditions. This paper considers a capacitated two-echelon divergent distribution chain facing stochastic demand and order cost fluctuations. The limited storage facility of the upper...
Supplier selection with social and environmental issues
Thesis - 10 pages - Management
Supplier selection is a multiple criteria decision making (MCDM) problem which is affected by several conventional conflicting factors such as quality, delivery, service and time. Recently government insists enterprises to take care of environmental regulation and social issues such as...
A study of assembly line
Thesis - 3 pages - Management
Organization management is crucial to each type of organization because only through successful management of people, capital, information and materials, an organization can meet its goal. Operation management is a part of the production system. Production system is a collection of interrelated...
An integrated coordination model for a supply chain dealing with short life-cycle products operating under stock dependent demand
Thesis - 5 pages - Management
The market demand of any product is generally influenced by quality, warranty, service, advertisement and sales promotion. Apart from these factors, the amount of stock displayed will also significantly influence the sales at retail level. Though, many inventory models have been developed based...
A Petrinet model of a short life cycle product supply chain and deduction of its reachability matrix by simulation
Thesis - 5 pages - Management
This paper focuses on the concept of short life cycle supply chain of products where the selling time of the product is short and fixed. Based on an object events table and dynamical events occurring table a composite model of short life cycle product is created. This model is then represented by...
Multi-criteria selection of allied transportation firm: An application in plastic industry
Thesis - 12 pages - Management
Transportation is a critical process in supply chains which includes receiving raw material from suppliers and sending products to customers. Companies usually face the problem of selecting the proper transportation contractor to transfer their raw material and finished goods. However, this...
Leveraging procurement operations of supply chain management
Thesis - 9 pages - Management
Researchers and practitioners increasingly view that the operations and procurement functions as intimately linked and as playing imperative roles in Supply Chain Management. Ultimately the performance of the operations management system measured in terms of cost, quality, delivery and...
Integrating supply chain management and strategic management: The basis for analysis of the grain industry
Thesis - 6 pages - Management
The observed corporate changes in many supply chains in Australia suggest that instability rather than stability is a consistent pattern in corporate supply chain relationships. This observation should not be surprising given the dynamic impacts of competitive strategy and has been extensively...
Conceptualization and operationalization of process management from multiple theoretical lens (A hybrid approach)
Thesis - 8 pages - Management
We cast doubt on the adequacy of current conceptualization and operationalization of process management (PM) based on quality management (QM), particularly when PM is considered as comprising of only control and incremental improvement practices. Furthermore, the dimensionality of PM is hitherto,...
Decision support for knowledge intensive business processes
Essay - 5 pages - Management
Strategy development, new product introduction, marketing research, and financial budgeting, are a few examples of Knowledge Intensive Business Processes (KIBPs). These processes tend to be complex and time consuming, requiring collaboration and the sharing of expertise within specific work...
Empirical study on effect of quality management on competitive performance in manufacturing companies: International perspective
Thesis - 11 pages - Management
This paper presents results of an empirical analysis on quality management and its impact on competitive performance. These results have been derived from the third round survey conducted during 2003 and 2004 under the framework of High Performance Manufacturing Project. After presenting a simple...
System development service quality: Measurement development and validation
Essay - 12 pages - Management
In recent years, IS researchers have become increasingly interested in service quality of information system functions. However, one area that receives little attention is the service quality of the information system development process. The current study attempts to fill this gap by developing...
Group key management on tree-based braid groups
Tutorials/exercises - 10 pages - Management
The characteristic of mobile ad hoc networks (MANETs) build temporary dynamic network without any fixed infrastructure and limitation of power and computing capability present the challenge in secure communication. The existing key management protocols in wire network still do not suitable in...
An autonomous knowledge acquisition system toward the ubiquitous knowledge management
Tutorials/exercises - 13 pages - Management
Knowledge management (KM), which pursues dynamic knowledge creation and sharing within and among organizations, had been boomed since the end of the last century. However, because of some technical limitations as well as cultural barriers, the concept of KM has been getting buried alive,...
An empirical reflection on the needs for and consequences of operational and technical integration with ERP projects
Tutorials/exercises - 7 pages - Management
This research article is set against the background of Enterprise Resource Planning (ERP) as a solution to address operational and technical integration to support daily operations. It aims at characterizing ERP projects by their reasons for initiation in particular considering integration...
Study on the effects of the relationship between contingency variables and BSC system property variables on BSC system performance
Tutorials/exercises - 13 pages - Management
Compared to the functions provided by the BSC system, previous research studies on BSC system did not take into consideration the organizational environments or were unable to reflect its theoretical structure. In this study, the interaction between the relationship of contingency variables and...
An exploratory study on consumer psychological contracts
Thesis - 4 pages - Management
The concept of the psychological contract is widely applied in organizational research. This article explores the consumer psychological contract in marketing context. Some situations are designed in a questionnaire and the data are analyzed. The findings show that whether the consumer...
A study on the complementary use of EC and CLD in developing win-win solution for traditional manufacturing dilemma
Essay - 5 pages - Management
In decision making processes, it is important to fully understand the problematic situation as well as providing a solution. In order to address and fully understand problematic situations, this paper suggests a complementary method that demonstrates how the Evaporating Cloud (EC) Diagram in the...
A contextual framework for understanding power, politics, & performance dynamics in project management
Essay - 6 pages - Management
In the last two decades important gains have been made in our knowledge of project management. Much of this knowledge has focused on creating better tools to plan, execute, and control projects. There are, however, other important determinants of project success. Three areas which have received...
A revenue management model for make-to-order bidding
Essay - 9 pages - Management
This paper extends the single-period price and due date setting model for contingent Make-to-Order (MTO) firm into a finite-period stochastic system. Based on the revenue management framework (viewing every single available timeslot of production capacity as a perishable product), MTO firms can...
From habitual problems to a systematic approach for problem solving
Thesis - 7 pages - Management
The current presentation- the systematic approach for problem solving. Starting from identifying the habitual problems in an organization, this leads to the awareness to the areas of concern. Then, performance measure is assigned to monitor the habitual problems. It aims to be a tool to highlight...
The impact of power on relationship commitment in supply chains
Thesis - 11 pages - Management
While power-relationship commitment theory in relationship marketing area has been established well in the west literature, few studies examine the robustness of it in the Chinese context with a different culture. The generalization of power-relationship commitment theory in supply chain triple...
The relationships among information sharing, process integration and supply chain responsiveness
Thesis - 5 pages - Management
How to survive and develop in this hyper competitive environment has become a major concern for many companies. To deal with the increasing uncertainty, manufacturers need to respond the customer demands quickly. But manufacturers can not improve supply chain responsiveness by themselves, they...
The impact of alignment between supply chain strategy and is strategy on SCM performance
Thesis - 13 pages - Management
Supply chain (SC) strategy and information system (IS) strategy to implement Supply Chain Management (SCM) processes have been individually regarded as the vital and imperative ways to improve SCM performance. Yet what kinds of IS strategies to be implemented under what condition of manufacturing...
Knowledge bases for users' attitudes toward ERP systems
Thesis - 7 pages - Management
Enterprise resource planning (ERP) systems have gained much attention from both practitioners and researchers because they are generally regarded as tools to improve business efficiency and employee productivity. Previous surveys featured ERP software markets as high potential margin and intense...
Impact of leadership style on performance: A study of six sigma professionals in Thailand
Thesis - 8 pages - Management
Superior performance requires a fundamental paradigm shift in managerial approach and leadership style to address the impact of rapidly evolving technology accompanied by increasing competition and market globalization. Six Sigma is one of the quality and productivity improvement initiatives...
