Analysis of the book advertising and society
Thesis - 5 pages - Management
Through this book the author recognizes that, though the concept of advertising was despised until the early 1970's it gained a lot of importance in the mid 1980s. It has now acquired a new legitimacy owing to its role in a consumerist society and the advent of mass media. The 1980's promoted the...
Measuring customer satisfaction in industrial markets
Thesis - 8 pages - Management
Customer satisfaction is a fundamental concept of marketing that has been the source of many studies in the consumer market. Measuring customer satisfaction is a process that is now well assimilated and widely used by companies in B to B transactions. The question arises about the strategy of...
The wicked witch of Western Europe who managed the gap of the East
Case study - 3 pages - Management
Just a few years ago, I worked at a store called UniQlo. UniQlo is a popular clothing franchise, the Japanese version of the Gap. I shopped at UniQlo during a trip to Tokyo, so I was really excited, not only to see that they would be in New York City, but also that they were hiring. I needed a...
Managing employees to satisfy and retain customer
Thesis - 4 pages - Management
The modern business world has offered a plethora of purchasing options to the everyday consumer. The extensive purchasing option has led to the production of similar products by multiple competitors. This condition has further increased the intensity in competition, where companies' are focusing...
The process involved in setting up a drug store in the US
Thesis - 4 pages - Management
The medical industry has been growing by leaps and bounds over the years. Drug stores have become an integral part of the medical fraternity. They are retail establishments that market drugs. These may be medicines that are prescribed by doctors or over the counter drugs. The setting up of a drug...
Evaluation of training
Thesis - 2 pages - Management
The evaluation of training identifies the extent to which the program has succeeded in enhancing the knowledge or skill-set of the participants. Kilpatrick's model of training evaluation identifies four levels of evaluation: trainee reaction, participant's learning, behavioral change, and impact...
Engineering culture: Fact or fiction?
Thesis - 4 pages - Management
In order to effectively manage an engineering organization, one must first fully understand its culture. To get an inside view of engineering cultures, we interviewed members of engineering organizations, Apple Inc., Engineers Without Borders, and Gerecht Lab. The effects of culture on personal...
Rational decision making
Thesis - 2 pages - Management
A rational model is considered rational as it prescribes procedures for decision-making that will lead to the choice of the most efficient means of achieving objectives. Rationalist theories are based on the belief that the society's problem ought to be solved in a rational manner. Rational...
Behavior modification as the most important motivation factor in a bureaucratic organization
Thesis - 5 pages - Management
According to a Japanese proverb, No man will find the best way to do a thing unless he loves doing it. According to Herzberg, workers are motivated by two factors: those that give satisfaction and those that don't. The factors that satisfy include achievements, recognition,...
Prevention of psycho-social risks at work
Tutorials/exercises - 7 pages - Management
France is a dangerous country! This sentence might seem shocking, yet the surveys and studies conducted by various international and European institutions show that the highest numbers of deaths occur in the country. The indicators on stress and suicide rates are in red. If the figures presented...
The role of a cultural development manager
Tutorials/exercises - 5 pages - Management
France is a country famous for its cultural influence around the world. Culture permeates all aspects of French society. Even as youngster, I was involved in presenting or choreographing shows with my family. As I grew older, I chose to associate with the theatre in pursuit of my ambition. My...
Hybrids incorporated into Jaguar's inventory?
Thesis - 3 pages - Management
These days it is no longer the cost of the vehicle and the insurance that cause people to be weary when purchasing a car. Now there is another variable taken into account, skyrocketing gas prices. In order to ease the pain of affording a car, a new adjusted automobile is gaining a place in the...
Participative management
Thesis - 5 pages - Management
Following the crisis of the Taylorist system and the advent of the new challenges of competitiveness (quality), the interest in participative management has grown. Today, a successful business must be able to motivate its employees to respond as accurately and as quickly as possible to varied and...
Sales management operations
Case study - 40 pages - Management
The Jury of executive opinion:- involves a poll of executive opinion. With this method the collective views of top company executive are pooled to develop the sales forecast. A jury may consist of the company president and several executives from different areas. Sales force composite: In this...
TQM (Total quality management) and production management
Presentation - 130 pages - Management
POM is important function where vast majority of firm's workers, capital assets & expenses reside, and is responsible for production, Service & Quality of the products. However apart from their individual objectives, a coordinated effort between all the 3 business functions is a must, to...
Collective bargaining for industrial relations
Presentation - 4 pages - Management
One of the most damaging criticisms is that a party is adamant in holding to its original position. Before retreating with as much elegance as circumstances permit, each party seeks to withdraw as little as possible. This involves ascertaining the maximum concession of the opposing negotiator...
The development of a customer-focused organization
Thesis - 7 pages - Management
Flow management, flat organization, project management, re-engineering processes - the theme of the integrated enterprise management is the quest for better coordination between organizations and entrepreneurs which has had a major impact on business and change management in the recent past....
Coaching for business and management needs
Thesis - 5 pages - Management
Coaching aims to develop skills, improve efficiency, adapting to a new situation, decision making and solving problems. The coaching procedure covers those skills which do not depend exclusively on technical skills. Coaching particularly garners to "know-how" and "skills" related management,...
The role of the Chief Financial Officer (CFO)
Thesis - 5 pages - Management
For a company to exist, it must demonstrate exceptional management of finance. This is where the Chief Financial Officer or a CFO comes into picture. A CFO is a corporate officer who ensures the execution of financial management operations in a company. This title is equivalent to that of a...
The role of the leader in the performance of a firm
Thesis - 5 pages - Management
In recent times, organizations have had to adapt their activities and their management to the changing economic and technological environment. However they may not always be successful in doing so. The developments are a clear indication that the current economic crisis has claimed the heads of...
The importance of packaging
Thesis - 4 pages - Management
The packaging of a product is very important to the present day brand-conscious consumer. Not only must it perform the technical function of protecting the commodity while it is being transferred from its manufacturing location to the shelves of the neighborhood stores, it must also perform the...
The responsibilities of the human resource manager
Thesis - 5 pages - Management
Today's business world is becoming increasingly unstable and competitive. The current economic situation reinforces this design. Many companies are struggling to emerge from the three year long crisis that the economy is facing. The strategies adopted had to take into account the difficulties...
Understanding the theory of intercultural management by Sylvie Chevrier (2004)
Thesis - 4 pages - Management
The business world has now begun to pay close attention to the principle of intercultural management mainly due to the trends of globalization. Indeed, the management of the latter, carried by the phenomenon of globalization, is essential to enable a multicultural group work in harmony, or at...
Corporate fraud
Thesis - 6 pages - Management
Corporate fraud is a growing threat to business. It has increased due to rapid technological change and increasing dependence on information systems. These frauds are prevalent across industries. A corporate fraud occurs when an employee uses his job for personal financial benefits while abusing...
Characteristics and life cycle of a product
Thesis - 5 pages - Management
Product is an important variable in marketing applications. A company designs, manufactures and markets in order to generate profits. The important objective of a product is to meet the needs of the consumer through tangible and intangible sources of distribution. The product life cycle that...
Analysis of store management at Carrefour
Thesis - 4 pages - Management
Since the birth of the company in 1959 to the present day, the Carrefour group has become an undisputed global player in distribution. In forty years the group has become a leading distributor and second largest retailer in Europe. Carrefour Global has developed in 29 countries and now boasts of...
The effects of work on health
Thesis - 4 pages - Management
The World Health Organization defines health as a state of total well being. This includes the physical, social and mental health of the employee. The state of well-being cannot be defined as the mere absence of disease or infirmity. Occupational hazards may have many adverse effects on health...
The changes observed in the current business structures
Thesis - 4 pages - Management
This document will attempt to explain the changes observed in the current business structure, on the basis of theoretical knowledge backed by examples drawn from real life situations. A firm is an entity that performs different operations and thus has a number of different departments devoted to...
Introduction to defining and measuring performance
Thesis - 5 pages - Management
The management should identify and implement approaches depending on the goals that it sets. The steering and monitoring of performance is the subject of management control. In the context of management control, one can analyze the overall performance of the business, financial performance...
The need for customer relationship management (CRM) in an organization
Thesis - 8 pages - Management
The end of World War Two saw an industrial boom. Manufacturing companies focused on mass production of standardized goods, in order to meet the requirements of a society in its attempt to rebuild after the devastation caused by Two World Wars. The period between 1970 to 1990, was considered as...