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22 Jul 2010
doc

Analysis of the book advertising and society

Thesis - 5 pages - Management

Through this book the author recognizes that, though the concept of advertising was despised until the early 1970's it gained a lot of importance in the mid 1980s. It has now acquired a new legitimacy owing to its role in a consumerist society and the advent of mass media. The 1980's promoted the...

22 Jul 2010
doc

Measuring customer satisfaction in industrial markets

Thesis - 8 pages - Management

Customer satisfaction is a fundamental concept of marketing that has been the source of many studies in the consumer market. Measuring customer satisfaction is a process that is now well assimilated and widely used by companies in B to B transactions. The question arises about the strategy of...

19 Jul 2010
doc

The wicked witch of Western Europe who managed the gap of the East

Case study - 3 pages - Management

Just a few years ago, I worked at a store called UniQlo. UniQlo is a popular clothing franchise, the Japanese version of the Gap. I shopped at UniQlo during a trip to Tokyo, so I was really excited, not only to see that they would be in New York City, but also that they were hiring. I needed a...

16 Jul 2010
doc

Managing employees to satisfy and retain customer

Thesis - 4 pages - Management

The modern business world has offered a plethora of purchasing options to the everyday consumer. The extensive purchasing option has led to the production of similar products by multiple competitors. This condition has further increased the intensity in competition, where companies' are focusing...

13 Jul 2010
doc

The process involved in setting up a drug store in the US

Thesis - 4 pages - Management

The medical industry has been growing by leaps and bounds over the years. Drug stores have become an integral part of the medical fraternity. They are retail establishments that market drugs. These may be medicines that are prescribed by doctors or over the counter drugs. The setting up of a drug...

13 Jul 2010
doc

Evaluation of training

Thesis - 2 pages - Management

The evaluation of training identifies the extent to which the program has succeeded in enhancing the knowledge or skill-set of the participants. Kilpatrick's model of training evaluation identifies four levels of evaluation: trainee reaction, participant's learning, behavioral change, and impact...

13 Jul 2010
doc

Engineering culture: Fact or fiction?

Thesis - 4 pages - Management

In order to effectively manage an engineering organization, one must first fully understand its culture. To get an inside view of engineering cultures, we interviewed members of engineering organizations, Apple Inc., Engineers Without Borders, and Gerecht Lab. The effects of culture on personal...

12 Jul 2010
doc

Rational decision making

Thesis - 2 pages - Management

A rational model is considered rational as it prescribes procedures for decision-making that will lead to the choice of the most efficient means of achieving objectives. Rationalist theories are based on the belief that the society's problem ought to be solved in a rational manner. Rational...

12 Jul 2010
doc

Behavior modification as the most important motivation factor in a bureaucratic organization

Thesis - 5 pages - Management

According to a Japanese proverb, “No man will find the best way to do a thing unless he loves doing it.” According to Herzberg, workers are motivated by two factors: those that give satisfaction and those that don't. The factors that satisfy include achievements, recognition,...

28 Jun 2010
doc

Prevention of psycho-social risks at work

Tutorials/exercises - 7 pages - Management

France is a dangerous country! This sentence might seem shocking, yet the surveys and studies conducted by various international and European institutions show that the highest numbers of deaths occur in the country. The indicators on stress and suicide rates are in red. If the figures presented...

28 Jun 2010
doc

The role of a cultural development manager

Tutorials/exercises - 5 pages - Management

France is a country famous for its cultural influence around the world. Culture permeates all aspects of French society. Even as youngster, I was involved in presenting or choreographing shows with my family. As I grew older, I chose to associate with the theatre in pursuit of my ambition. My...

28 Jun 2010
doc

Hybrids incorporated into Jaguar's inventory?

Thesis - 3 pages - Management

These days it is no longer the cost of the vehicle and the insurance that cause people to be weary when purchasing a car. Now there is another variable taken into account, skyrocketing gas prices. In order to ease the pain of affording a car, a new adjusted automobile is gaining a place in the...

28 Jun 2010
doc

Participative management

Thesis - 5 pages - Management

Following the crisis of the Taylorist system and the advent of the new challenges of competitiveness (quality), the interest in participative management has grown. Today, a successful business must be able to motivate its employees to respond as accurately and as quickly as possible to varied and...

23 Jun 2010
ppt

Sales management operations

Case study - 40 pages - Management

The Jury of executive opinion:- involves a poll of executive opinion. With this method the collective views of top company executive are pooled to develop the sales forecast. A jury may consist of the company president and several executives from different areas. Sales force composite: In this...

23 Jun 2010
ppt

TQM (Total quality management) and production management

Presentation - 130 pages - Management

POM is important function where vast majority of firm's workers, capital assets & expenses reside, and is responsible for production, Service & Quality of the products. However apart from their individual objectives, a coordinated effort between all the 3 business functions is a must, to...

22 Jun 2010
ppt

Collective bargaining for industrial relations

Presentation - 4 pages - Management

One of the most damaging criticisms is that a party is adamant in holding to its original position. Before retreating with as much elegance as circumstances permit, each party seeks to withdraw as little as possible. This involves ascertaining the maximum concession of the opposing negotiator...

21 Jun 2010
doc

The development of a customer-focused organization

Thesis - 7 pages - Management

Flow management, flat organization, project management, re-engineering processes - the theme of the integrated enterprise management is the quest for better coordination between organizations and entrepreneurs which has had a major impact on business and change management in the recent past....

21 Jun 2010
doc

Coaching for business and management needs

Thesis - 5 pages - Management

Coaching aims to develop skills, improve efficiency, adapting to a new situation, decision making and solving problems. The coaching procedure covers those skills which do not depend exclusively on technical skills. Coaching particularly garners to "know-how" and "skills" related management,...

21 Jun 2010
doc

The role of the Chief Financial Officer (CFO)

Thesis - 5 pages - Management

For a company to exist, it must demonstrate exceptional management of finance. This is where the Chief Financial Officer or a CFO comes into picture. A CFO is a corporate officer who ensures the execution of financial management operations in a company. This title is equivalent to that of a...

21 Jun 2010
doc

The role of the leader in the performance of a firm

Thesis - 5 pages - Management

In recent times, organizations have had to adapt their activities and their management to the changing economic and technological environment. However they may not always be successful in doing so. The developments are a clear indication that the current economic crisis has claimed the heads of...

18 Jun 2010
doc

The importance of packaging

Thesis - 4 pages - Management

The packaging of a product is very important to the present day brand-conscious consumer. Not only must it perform the technical function of protecting the commodity while it is being transferred from its manufacturing location to the shelves of the neighborhood stores, it must also perform the...

18 Jun 2010
doc

The responsibilities of the human resource manager

Thesis - 5 pages - Management

Today's business world is becoming increasingly unstable and competitive. The current economic situation reinforces this design. Many companies are struggling to emerge from the three year long crisis that the economy is facing. The strategies adopted had to take into account the difficulties...

18 Jun 2010
doc

Understanding the theory of intercultural management by Sylvie Chevrier (2004)

Thesis - 4 pages - Management

The business world has now begun to pay close attention to the principle of intercultural management mainly due to the trends of globalization. Indeed, the management of the latter, carried by the phenomenon of globalization, is essential to enable a multicultural group work in harmony, or at...

18 Jun 2010
doc

Corporate fraud

Thesis - 6 pages - Management

Corporate fraud is a growing threat to business. It has increased due to rapid technological change and increasing dependence on information systems. These frauds are prevalent across industries. A corporate fraud occurs when an employee uses his job for personal financial benefits while abusing...

18 Jun 2010
doc

Characteristics and life cycle of a product

Thesis - 5 pages - Management

Product is an important variable in marketing applications. A company designs, manufactures and markets in order to generate profits. The important objective of a product is to meet the needs of the consumer through tangible and intangible sources of distribution. The product life cycle that...

18 Jun 2010
doc

Analysis of store management at Carrefour

Thesis - 4 pages - Management

Since the birth of the company in 1959 to the present day, the Carrefour group has become an undisputed global player in distribution. In forty years the group has become a leading distributor and second largest retailer in Europe. Carrefour Global has developed in 29 countries and now boasts of...

16 Jun 2010
doc

The effects of work on health

Thesis - 4 pages - Management

The World Health Organization defines health as a state of total well being. This includes the physical, social and mental health of the employee. The state of well-being cannot be defined as the mere absence of disease or infirmity. Occupational hazards may have many adverse effects on health...

16 Jun 2010
doc

The changes observed in the current business structures

Thesis - 4 pages - Management

This document will attempt to explain the changes observed in the current business structure, on the basis of theoretical knowledge backed by examples drawn from real life situations. A firm is an entity that performs different operations and thus has a number of different departments devoted to...

16 Jun 2010
doc

Introduction to defining and measuring performance

Thesis - 5 pages - Management

The management should identify and implement approaches depending on the goals that it sets. The steering and monitoring of performance is the subject of management control. In the context of management control, one can analyze the overall performance of the business, financial performance...

16 Jun 2010
doc

The need for customer relationship management (CRM) in an organization

Thesis - 8 pages - Management

The end of World War Two saw an industrial boom. Manufacturing companies focused on mass production of standardized goods, in order to meet the requirements of a society in its attempt to rebuild after the devastation caused by Two World Wars. The period between 1970 to 1990, was considered as...