The challenges of a good recruiting for a better efficiency
Case study - 10 pages - Management
British Petroleum (BP) is a multinational and diversified company. Consisting of factories, offices, and gas stations all around the world, it needs at its head office a strong leadership-skilled person, who is able to implement a clear and profitable strategy, to keep growing. Robert Horton,...
Management: Apple Inc.
Case study - 12 pages - Management
Apple is one of the most renowned names in the history of PC industry. It has pioneered the direction for innovative products in contrasts to its competitors in the industry these days. Apple has had a history of both dominance and irrelevance in the computer industry, excessively marked with ups...
Leadership: Jack Welch, CEO of GE (1981-2001)
Essay - 13 pages - Management
The last decade has witnessed the rise of some very charismatic leaders. One of them, Jack Welch, CEO of General Electric (GE) from 1981 to 2001, was among the most admired and respected leaders. Named in 1999 by the Fortune magazine as ‘Manager of the century', Jack Welch was more than a...
Process mapping
Essay - 20 pages - Management
The challenge faced by librarians today is "to maintain or cut costs, while, at the same time, increasing both the range and quality of services and programs." This assignment looks at library design, mainly including issues like new technologies, process layout, process type and job design and...
Human resources strategy, SIEMENS
Essay - 20 pages - Management
Electrical and electronic engineering constitute the backbone and hence the identity of the SIEMENS group which celebrated 160 years of existence in 2007. This company has several basic trade segments such as: energy, industry, telecommunications, information, transport, and health etc. In 2007,...
Understanding the intercultural management
Essay - 9 pages - Management
Today, most companies operate in the international market. Small and medium sized firms that export to the big multinationals, all have to deal with foreign partners. For these relations to be constructive, it is essential to understand the cultural context of the targeted country. Indeed, this...
Organizational development final assignment Merger and Acquisitions
Essay - 15 pages - Management
In this assignment, we will study eight different mergers that will help us understand them in the economic and financial context of the companies that are merging. For each merger, we will have to answer the following questions: Did historical results justify the deal? Was the merger...
Professional management skills Analysis of Google case
Essay - 8 pages - Management
The search engine Google has grown up as an information portal company. Google's growth story fascinates and intrigues everyone as it unveils many innovative phenomena and springs surprises to its competitors. This company is seen as a pioneer and an innovative leader which is always ahead of...
Why does the Canadian productivity lag behind that of the US?
Essay - 8 pages - Management
"Productivity is our economic destiny," says Andrew Sharpe, Director of the Centre for the Study of Living Standards in Canada. Productivity is indeed important because it is related to the level of living standards (defined as GDP per capita) and the economic well-being of a specific country. As...
The rebranding of BP
Case study - 10 pages - Management
Founded in 1908 as the Anglo-Persian Oil Company, BP has transformed itself from the humble beginning of a local oil company into a global energy group. Its operations are well established in six continents, with the sale of its products in over 100 countries (Christiansen). Upstream, BP is...
The place of guanxi in the modern Chinese society and impact on management processes within China and also on international business relations with China
Dissertation - 77 pages - Management
China is a unique country that places personal relationships above any other aspect of life. The guanxi is a famous relationship aspect of China, and with the recent interest from the whole world concerning China and its expansion, it is interesting to study the importance of this historical...
Organization development
Essay - 24 pages - Management
During the year 2006, around 28,000 mergers and takeovers have been registered. It is 9,000 more than in 2003, and reflects well the fact that to keep growing, companies need sometimes an external support. This phenomena concern all private and public companies, and is a major strategic point in...
Sales assistant at Sabotage wines, Melbourne, Australia
Dissertation - 16 pages - Management
Sabotage Wines was founded in 2001 by the French winemaker David Baldet with the French style wines sourced from low yielding cool climate grapes from Victoria, in Australia. The principal customers are restaurants, wine bars and liquor stores. In this company, my mission was to sell the Sabotage...
A revolution in supply chain management? The potential offered by e-business systems
Essay - 5 pages - Management
An e-supply chain is the flow of materials, information, money, and services from raw material suppliers through factories and warehouses to the end customers. A supply chain also includes the organizations and processes that create and deliver products, information, and services to the end...
The stakeholders
Worksheets - 10 pages - Management
In 1916, the car manufacturer Ford made enormous productivity gains. It decided not to give the shareholders with profits enormous dividends, but chose to increase the wages of employees, and to decrease the price of its cars in order to develop its market. Three years later, the supreme yard of...
Comparative analysis of the key success factors in a public relations agency in GB and other countries. (Placement report)
Essay - 15 pages - Management
During June and July, I did my first internship in a public relations company based in London, called Bell Pottinger. I didn't know exactly what the challenges were in this field, so it was a chance to learn many new things. Chime Communications PLC is the holding company of 35 companies...
Strategic Management Process
Dissertation - 47 pages - Management
The top management team must take into account the competing desires and needs of an organization's various stakeholders, because their support is essential for successful strategy implementation. Stakeholders include not only the organization's managers and employees, but also the...
Considering India's reputation as an ideal country for outsourcing, what are the strategic rationales for business outsourcing ?
Essay - 8 pages - Management
There is a recent, but very strong tendency for companies to focus on what they do best, their core business. This follows a previous tendency of vertical and horizontal integration that has led big companies to acquire skills and capabilities distant from their area of specialisation. Sometimes,...
E-Business - vente-privee.com
Essay - 12 pages - Management
It is now 8.38 am exactly. We are currently 92,773 people connected and the shirt I wanted is still available, but only in XS or XXL sizes. Welcome to my home, this Thursday, 3rd January 2008 during the 2 days Calvin Klevin sales, organized on the Vente-privée.fr website. In France, this very...
Why would Asterix and Obelix be a successful entrepreneurial founding pair?
Dissertation - 21 pages - Management
In this essay, our purpose is to prove that diversity in an entrepreneurial team often leads to success and that, reciprocally, failures may often be explained by the narrow-mindedness resulting from a too homogeneous partnership. When we talk about diversity, we talk about complementary...
The case Abercrombie & Fitch (2007)
Market study - 6 pages - Management
How did this brand build its success story and get ahead? We will study the company, its financial results, its positioning, pricing and global strategy to know if ABERCROMBIE & FITCH could be assimilated as a luxury brand, and try to answer to the main problems: Today, Abercrombie & Fitch is...
Strategy Management: Boeing / Airbus
Case study - 4 pages - Management
This case was made in 2004. It explains the performance of the aerospace industry at that time. Two companies shared the market, Boeing and Airbus SAS. In 2002, Boeing was the leader in the global market, with 70.7% of the Asian market, 67.2% of the US market, 56.9% of the Latin American market...
The mobile Operating Systems War
Dissertation - 79 pages - Management
The mobile operating system market is relatively recent. Many major companies hailing from the computer and mobile sector are competing in order to take over this huge market. Until very recently, each mobile manufacturer developed its own proprietary operating system. Most of the mobile phones...
The Intercultural management in the tourism sector: a new opportunity for a sustainable performance
Dissertation - 60 pages - Management
The tourism sector is clearly characterized by the number of nationalities that form it. Culture is also part of it. Employees from a specific country can face a customer from another country, whose culture is totally different. In the same way, an employee can work in team with another employee...
Culture & advertisements: the case of the mobile phones
Case study - 5 pages - Management
The mobile phone market has proved to be a fast growing market all over the world. During the 90s, companies began an aggressive strategy to reach the whole society. Now in most developed countries the penetration rate (percentage of people that own a mobile phone divided the whole population) is...
Hershey Company
Case study - 21 pages - Management
Hershey Company, a United States-based snack food company has been looking to assume an international role for the past two decades. Founded by Milton Hershey over one hundred years ago, going international has proven to be quite a feat especially when it is chocolate that is the topic for...
Supply chain management: Renault
Case study - 4 pages - Management
The Renault/Dacia Logan is the result of a fabulous challenge initiated by Renault along with its Romanian subsidiary Dacia : commercialization of a modern, simple and robust car which not only meets the 2005 European standards, but which is also practical, performing, good looking and spacious,...
L'Oreal: communication and advertising strategy
Case study - 10 pages - Management
L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and stands...
ECAPS Merger of Export Companies
Case study - 10 pages - Management
As you all know, our company, ECAPS FURNITURE EXPORT has recently merged with three other export companies from Italy, Russia, and Sweden. Since its establishment, our company has experienced a rapid expansion. It has now taken a leading place among the European furniture market. It is thus time...
McDonald's: Intercultural management
Case study - 14 pages - Management
MacDonald's is a multinational company that embraces more than 30,000 fast-food franchises under the brand name, in over 120 countries. It was founded in the United States of America after the crisis of 1929. In the 50s, Ray Kroc took over the company and began to develop it nationally. The...
