L'Oreal case study: Strategic Management
Case study - 12 pages - Management
L'Oreal is a French-based company specialized in the development, manufacture and marketing of cosmetics and dermatological products. Created in 1907 by Eugene Schueller, the brand has considerably developed itself in a highly competitive market with constant change. L'Oreal has succeeded in...
Consultant-client relationship and the consequences of the role change during the consulting process
Essay - 10 pages - Management
The client-consultant relationship is usually treated as central to the nature of a management consultancy work. Though it is true that consultants need to have a clear conceptual picture of their definition of consultation, and they need to understand how the operational model they choose helps...
The application of the flexible production system to high-tech industries and services
Essay - 5 pages - Management
More than 20 years ago, Toyota revolutionized the production methods in the car industry due to its flexible production system called Toyota Production System. Originally called 'Just in Time Production', this system was built on the approach created by Sakichi & Kiichiro Toyoda and...
Innocent Drinks or how a non-corporate attitude can be an exemplary corporate culture
Case study - 3 pages - Management
My company being a small one (4 people, me included), I couldn't really write a whole essay about corporate culture. I decided to base my paper on the company that motivated me i.e, Fresh Marketing. Founded in 1998, after a very original market survey , it's main objective is to create...
Glaxo Smithkline : inter-cultural overview
Case study - 10 pages - Management
In today's markets, international trends represent a large part of exchanges. In most cases, companies act on an international level: they try to sell their products all over the world in order to find new opportunity markets. They expect to find competition-advantaged resource providers on...
Strategic management assignment: Marks & Spencer case study
Case study - 3 pages - Management
Marks & Spencer is a British clothing and food retailer created in 1884 at Leeds (www.marksandspencer.com). It is the largest retailer in the United Kingdom and the firm is listed on the London stock exchange. The company was in a terrible crisis of growth in the early 2000s. Competition became...
Business research and professional development
Essay - 7 pages - Management
Is knowledge management a key factor in performance and sustainability in the management of organizations in the modern times global competitive market place? What are the issues of this concept and what does it provide organizations? How do managers perceive knowledge management? The objectives...
Organizational development Daimler Chrysler: a failed merger
Case study - 14 pages - Management
When Daimler and Chrysler announced that they would merge, it was seen as the main industrial merger seen since a very long time. This merger was expected to give birth to a new industrial giant which was supposed to become the fifth largest automobile manufacturer worldwide. The merger between...
Revolution at Oticon : the spaghetti organization (1994)
Case study - 11 pages - Management
Oticon is a famous Danish manufacturer of high-quality hearing aids, which is based in Hellrup in Denmark. It is a niche company which was born in 1904. At that time hearing aids were not available in Denmark. Hans Demant decided to import hearing aids there as his wife was hard of hearing. The...
Intercultural management : EADS's merger
Case study - 12 pages - Management
Intercultural management is born from the process of expansion of business areas, or globalization. To expand business activities, companies can not only develop their industry on their own market, they also have to make strategic choices like joint venture, merger, acquisitions, alliances, and...
Interview with Mr Steeven Mallet, financial director of the USA subsidiary of the Clarins group
Case study - 6 pages - Management
For this assessment, I decided to interview Mr Steeven Mallet, the financial director of the American subsidiary of Clarins Group, situated in Miami. As part of our course, our classmates were supposed to go to study in New York but I have never been there before. So I thought that it could be a...
Cross Cultural Management : Expatriate Interview
Case study - 3 pages - Management
Jean Claude T is a 51 years old Frenchman who works and lives in Shanghai, China. He is married and has two children who study at the university. He was an expatriate for a French automobile company, Citroën, for many years. He has spent three years in Hungary and six years in Kuala Lumpur,...
Intercultural management: European Aeronautic Defence and Space Company (EADS)
Case study - 13 pages - Management
During the beginning of the 90's, the European industries of aeronautics and space already cooperate in many partnerships and common programs. Soon the need for gathering seems to be essential to the concentration movements on the US market. Indeed, Northrop and Grumman merged in 1993, as...
Knowledge management and innovation: Celtic linen's case
Case study - 8 pages - Management
Knowledge management has been identified as one of the most important resources that contribute to the competitive advantage of an organization. This is due to the fact that knowledge management helps the organization to create, acquire, share and use knowledge in order to enhance learning and...
Amy's Ice Cream
Case study - 5 pages - Management
The case study we examined and presented on was entitled Amy's Ice Cream and came from the chapter on service encounter. This report will outline how we as a group organized and managed our presentation and detail what we would do differently if given a second chance. The planning for...
Cross-Cultural Management - Culture Portrayed in Popular Media: Bend It Like Beckham
Essay - 5 pages - Management
The movie shows us two major cultures; on the one hand, the Indian culture and on the other hand the British culture. We also see a little of the Irish culture portray itself through the coach. Even though the coach is Irish and the soccer team goes to Germany, these two different cultures are...
British Petroleum and the BTC pipeline
Case study - 7 pages - Management
The BTC (Baku-Tblisi-Ceyhan) project is a 1,770 km long pipeline which will transport up to one million barrels of oil per day from the Sangachal terminal next to Baku in Azerbaijan, then through Tblisi in Georgia, and finally to a new marine terminal at Ceyhan in Turkey. Eleven large oil...
India, Welcoming Land for the IT Enterpriser
Dissertation - 45 pages - Management
This thesis entitled "India Welcoming Land for IT Enterpriser" has been written with the idea of creating a concrete and practical tool for an entrepreneur who is eager to try the adventure of entering the IT market in India. We will explore various fields like the culture of the country and its...
Cross Cultural issues: Airbus moving to China
Case study - 8 pages - Management
This paper will talk about Airbus and what kind of cultural issues it would face if the company decided to move its manufacturing unit to China. Firstly, I will describe the French way of doing business to establish the points where the company needs to make efforts to change. I will then...
Intercultural management: cultural differences in IKEA's business
Case study - 7 pages - Management
Globalization is today part of most companies. If they want to become more influent, they have to enter new markets and open new subsidiaries. But for this, they have to study the market well that they want to enter because there can be some economical, political and cultural differences. This...
Supply chain management assignment
Essay - 8 pages - Management
Identifying order winners and order qualifiers is a way to better integrate a company in its market allowing full potential and optimization of the way a product is built and delivered. In the case of Manufacturer of seats, we can see, as order winners, the quality and security the seats offer,...
Research methods for managers - published: 29/09/2010
Worksheets - 12 pages - Management
Dr. Don Roberts, a research consultant, has received a government research grant to examine how aspects of a college student's experiences relate to his or her job performance. The research was also interested in the impact of gender on salary and promotions of the employee. This is why...
"Cracking the weasel code of politicians"- Newspeak as a form of political language manipulation
Essay - 59 pages - Management
In this thesis the phenomenon under examination is newspeak -a highly manipulative form of political language. The proposed research, conducted from the perspective of political language, attempts to account for mechanisms that govern the use of newspeak in Anglo-Saxon countries, including...
Daimler-Benz and Chrysler merger
Case study - 6 pages - Management
In 1998 Daimler-Benz and Chrysler merged to become DaimlerChrysler, a leading carmaker group that was supposed to benefit from significant synergies between the two companies. Actually this industrial combination aimed at preserving, strengthening and expanding the different brands of the former...
International management: Grupo Bimbo
Case study - 6 pages - Management
Since the end of the Second World War, the international exchanges took an increasing scale and continued to develop in all the domains: goods, capital, knowledge, technology and culture. All the continents became interdependent and the ecological problems which touch the whole planet contribute...
How do the French and Chinese negotiators process their thoughts in negotiation? Do different thought processes result in different opinions and solutions?
Essay - 13 pages - Management
In the context of globalization, models of businesses and management tend to be similar across the globe. Import-export is increasing everyday; for business purpose, people are flying from western to eastern countries and eastern to western countries all the time. However, some cross cultural...
Are we born with Charisma or can we learn it?
Essay - 15 pages - Management
For generations, the representation of the charisma concept has been characterized by leaders such as Martin Luther King Jr, Gandhi, John F Kennedy, or more recently Barrack Obama. Although these leaders engaged in completely different things in their life to be recognized as charismatic, they...
Intercultural management: case of Sony
Case study - 7 pages - Management
Sony Corporation is one of the leaders and main manufacturers in several industries including communications, information technology, electronics, and entertainment. This Japanese company has faced a huge number of challenges since its foundation in 1946. Being a major actor in motion pictures,...
Intercultural management: An introduction to the Russian culture
Case study - 7 pages - Management
Russia has inherited the powerful heavy industry of the USSR, especially steel mills, refineries and chemical plants. The sectors of weapons and the Aerospace are still well developed. Since the beginning of the 1990's, the planned economy turned to a market economy. The economic and...
Cross-cultural management: Female expatriates
Essay - 5 pages - Management
This essay analyzes the evolution of female expatriates in Western multinational corporations in the recent years and confronts the issues of gender stereotyping, discrimination and family responsibility. The small number of women on global assignments is disconcerting, given that the...
