Starbucks - Organisation and Management
Case study - 9 pages - Management
In 1971 the story began, three Seattle entrepreneurs started the Starbucks Corporation. They sold whole bean coffee in one store. After 11 years, their business had grown tremendously and they hired Schultz in 1982 to be the manager of retail and marketing. He had some ideas, he 'advised that...
Public Relations
Essay - 4 pages - Management
The term 'public relations' is recognized and widely used by many people. However, it is often misused and misunderstood. It is sometimes confused with press release and publicity. A career in public relations is wrongly perceived as the perfect job for people who enjoy parties and...
The public relations department & its functions
Essay - 3 pages - Management
The public relations (PR) department is a unit in the firm that manages items such as publicity and other communications with all of the groups who make contact with the company. Some marketing experts argue that public relations should be part of the marketing department, just as advertising,...
Strategic management of EDF - Electricité de France (in 2010)
Case study - 35 pages - Management
From production to distribution, Electricite de France (EDF) is one of the world's largest producers of electricity. Its story has naturally propelled the company as a leader on the French market through a monopoly related to nationalization. Indeed, the law of April 8, 1946 regarding the...
Goals and planning of Starbucks Coffee Company
Case study - 6 pages - Management
This paper examines strategic management, which includes business decisions and actions that define the organization's missions and objectives, determine the most effective utilization of organizational resources, select best ways of action to achieve its goals and missions, and seek to...
Intercultural Management - example of the Intel companyin China
Case study - 10 pages - Management
A culture must have several characteristics: it must be adaptive, transgenerational, symbolic, shared, learned, and patterned. Culture influences relationships and interactions between people. Thus, each culture has specific habits and behaviors. In consequence, the interaction between two...
Can socially responsible firms increase their profits? - The case of 'The Body Shop'
Case study - 63 pages - Management
Corporate Social Responsibility is a topic of prime importance that has been doing the rounds for long. Since the 1960s, social responsibility has become an important argument not only for business but in the context of law, politics and economics. In fact, in the new context of globalization,...
Are traditional boundaries between the public and private sectors now irrelevant?
Essay - 6 pages - Management
Modern ideas about governance in the public sector reflects the fact that the traditional boundaries between the public and private sectors are now irrelevant'. According to Rhodes, the traditional and hierarchical central government is no longer relevant in a context of international and...
Advertising and communication
Case study - 16 pages - Management
The goal of our team is to imagine, create and execute an advertising campaign for the launch of a new hospital. This is a huge project because a hospital requires a lot of resources for its smooth and efficient operations. That means that before, during and after the launch, the project needs to...
The decision-making process for the outsourcing of services
Essay - 5 pages - Management
In modern times, outsourcing of services has become an entire dimension in business strategy. It has become international and global. While it is growing extensively, the nature and the focus of outsourcing is slowly evolving. And as it often happens with new concepts, outsourcing tends to become...
Dupond: case study report brand management and marketing
Case study - 3 pages - Management
Founded in 1802, ‘DuPont puts science to work by creating sustainable solutions essential' to improve human life. Present in more than 70 countries, DuPont offers diversified and innovative products in many fields from agriculture to home construction. A machine has many components. Having...
Teleworking: benefits and drawbacks
Essay - 3 pages - Management
The world is looking for innovation, notably in the organization of work. Teleworking aka telecommuting, which associates data-processing, telecommunication and new organization of work, was an important innovation in the eighties. Working remotely means working from a distance through the use of...
Pfizer corporate culture
Case study - 11 pages - Management
Pfizer is an American pharmaceutical corporation. In 2006, it was the leader in its sector at a worldwide level with a turnover of 48,371 billion dollars and 106 000 employees in the entire world. Pfizer is also the first investor in private biomedical research undertaken in order to invent,...
Business Ethics - The Niger Delta
Essay - 7 pages - Management
This report is going to talk about the case of the Niger Delta and its intrinsic oil exploitation as well as gas flaring, which cause damages to the local population and impacts the environment. Moreover, the Nigerian government mismanages its revenues in wasting the gas flared that could be an...
The role played by salary and by non-financial incentives in promoting motivation in middle managers
Essay - 5 pages - Management
The job of a manager is to help employees perform in the workplace and he must make sure that things are done through employees. A good manager is able to motivate his team. The topic of motivation is not easy to understand and it is important to understand human nature itself. Human nature is...
Operation management: industrial reality of Peugeot PSA Citroën
Case study - 11 pages - Management
During the 20th century, the world went through many evolution phases, especially in the automotive industry. Today, this industry is a very important factor in economic development. PSA is a French automotive manufacturer. In 1973 the company made a merger with Citroën, and became the second...
Advertissement Analysis 'Dark Dog '
Case study - 1 pages - Management
This document is based on the 2007 advertising campaign for ‘Dark Dog', a Guarana-based energy drink . The campaign was designed to boost product sales on ac-count of dynamic positioning. In its promotion, the brand chooses a funny picture with a young man as the main character. The scene...
Operation Management
Essay - 5 pages - Management
According to me, Operation management seems to be a complex and wide subject. Nonetheless, it is precise and very useful. Anyway, it has endured many changes during the past centuries. Operation management concerns every part of the consumption society. It is the link between all the different...
Ports Design Limited - strategic management
Case study - 16 pages - Management
PORTS Design Limited is a fashion company which is vertically integrated. It is commonly known as an, international fashion company. The main activity of PORTS is being engaged in the design, manufacture and the retail of high-end fashion garments and accessories for men and women.The brand...
Pharmaceutical Brand: Becton Dickinson
Case study - 7 pages - Management
Becton Dickinson is a pharmaceutical brand created in 1897 in the United States. By 1996 it was the world's largest producer of various medical devices such as syringes and needles. The company grew rapidly through the century and had to revamp its organization scheme in 1995 in order to face...
Magners Pear Cider : communication plan
Case study - 15 pages - Management
Magners is a brand of the C&C group, Dublin, Ireland. It's main markets are in UK and Ireland. Other C&C brands are Stag, Ritz, Frangelico and Bulmers. There are no rights for Bulmers outside Ireland. Magners was launched as an equivalent.
Corporate Entrepreneurship of Steve Jobs
Case study - 9 pages - Management
During the seminar, we used different case studies of the US management and leadership in applying theoretical concepts. In this assignment, I have chosen to analyze the CEO of the company Apple because of its particular way to lead the company that he created. Steve Jobs was trained as an...
Organizational Behavior, Delta Airlines
Case study - 3 pages - Management
Organizational structure is an important question that all companies have to face and find a solution to. In this paper we will get an insight into the company Delta Airlines, which decided to set up a network design system. First of all we will briefly view some facts about Delta Airlines, and...
Analysis of the acquisition of Absolut Vodka by Pernod Ricard
Case study - 9 pages - Management
We choose the company Pernod Ricard because it is one of the world's leading companies in the production of wines and premium spirits. This company has now become bigger since the old rivals Pernod and Ricard have merged to form Pernod Ricard SA. Through subsequent acquisitions, Pernod Ricard...
Intercultural management : expatriate interview
Case study - 3 pages - Management
This work will address the cultural differences conducted in an interview of an expatriate. First, it is important to define culture. In its broadest sense, it is the whole complex web of distinctive spiritual, material, intellectual and emotional features of society, a social group or an...
The Apple corporate culture
Case study - 7 pages - Management
Apple Computer Inc. is an American multinational corporation founded on the first of August, 1976. Strong because of its 35000 employees, the firm dropped the word 'Computer' in 2007. Created by Ronald Wayne, Steve Wozniak and Steve Jobs, Apple is currently a significant success....
Managing Director of LVV - Emma Van Nijmegen
Case study - 6 pages - Management
The organizational change of LVV started in early 1996 when Emma van Nijmegen, the new Managing Director of LVV, was appointed as its head. She totally transformed the company which was non-profitable into a market-focused organization. The main goals that she wanted to carry out were to change...
IKEA's advertising
Case study - 14 pages - Management
The 'home sweet home' is back. From now on, the house will be perceived as a protective bubble which opens to the external world, and is also as a place where each one develops their personal activities. The consumers have an increasingly large choice, in the extremely vast options of...
Potential Market: Decathlon in India
Case study - 8 pages - Management
India is a new world power and its importance is steadily growing. The recognition was long in coming, but now everyone ranks this ancient British colony in the same place as China. India is intended to follow the same road. At the same time, Decathlon, one of the leaders in the sector of...
How to negotiate with French companies?
Essay - 4 pages - Management
French people often seem unnervingly cool and worldly, sometimes even aloof, especially to Britons and Americans. This is not surprising as they are great thinkers, and they value intelligence and eloquence. Philosophy is part of a French child's education. Logical thinking and a passion for...
