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23 Nov 2010
doc

Porsche and Volkswagen: The Union of David and Goliath

Thesis - 5 pages - Management

On the one hand, we have Porsche, the champion race car, the big-engined sports specialist available at exclusive rates. On the other hand, we have the Volkswagen Convertible, which is "popular" in the literal sense; the Beetle was the inaugural model, which is still essentially ‘a car for...

23 Nov 2010
doc

The Future Focus Limited Company

Case study - 8 pages - Management

Future Focus Limited offers an opportunity to students from all over the world to develop their language skills and do an internship extending from a month to half a year. The company has a diverse work atmosphere and is present in many work areas such as the management of travel agencies and...

23 Nov 2010
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Study of the managerial culture and practices of the United Kingdom - published: 23/11/2010

Case study - 5 pages - Management

The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland. It has been a part of the European Union since 1973, at the Safety advice of the United Nations, OECD and the Commonwealth. Its characteristic feature rests on its insularity, which it has cultivated and...

23 Nov 2010
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Quality Management at BNP Paribas Loire Valley

Case study - 8 pages - Management

BNP Paribas, considered the leading European banking group today, was founded on May 23, 2000, following a stock market battle that saw a fierce battle waged between BNP and Societe Generale for the merger with Paribas, with BNP coming out on top. Today, it is known as a company that concentrates...

22 Nov 2010
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Management of the operations: the case of Large Optical (2005)

Case study - 7 pages - Management

GrandOptical is an affiliate of Grandvision. There are 120 total chain stores in France and Europe and an office at St Quentin in Yvelines. These stores are primarily located in shopping malls. These are opticians whose specificity is to provide ready eyeglasses in one hour. The customer then has...

22 Nov 2010
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Quality Control in Michelin

Essay - 10 pages - Management

As part of my internship for my 1st year Master of Project Management, I worked for the French Manufacturer of Tyres, Michelin. During this internship, I developed solutions to reduce waste materials in a sector of workshops and procedures of production of machines. The missions...

22 Nov 2010
doc

Literature Review: Innovation and Management

Thesis - 15 pages - Management

Innovation is now a key element in business strategy, especially for large groups. Indeed, in theory, it allows them to gain a significant competitive advantage in the form of a temporary monopoly on a given market. However, innovation is expensive, and firms may be reluctant to invest heavily in...

22 Nov 2010
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Study of the company Grand Optical

Case study - 15 pages - Management

Grand Optical is a chain of optical stores, which was created in 1989 with the opening of a single store in the mall of Belle Thorn in the Paris region. For the first time a laboratory was built within the institution and was in full view of the customers. This channel belongs to the group which...

22 Nov 2010
doc

Nike's artistic communication

Thesis - 20 pages - Management

Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and accessories to sports...

22 Nov 2010
doc

The grounding of Swiss Air

Thesis - 2 pages - Management

The grounding of the popular airline company SWISSAIR in the month of March 2002 marked the end of a long wait. This downturn resulted in the creation of a Swiss company which was repurchased in March 2005 by the German group Lufthansa. Our goal, as leaders, is to improve the financial position...

21 Nov 2010
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'To communicate and convince in a project' by Ramez Cayette (2008)

Book review - 4 pages - Management

In this book, the author outlines the best practices that underpin the success of a project; he highlights 10 such steps. Excerpt: "The first practice is to conduct a communication audit. This identifies the key players who are directly involved in the project, identify their positions (and those...

21 Nov 2010
doc

Toyota: General analysis of management

Thesis - 22 pages - Management

Toyota sets itself apart from its competitors by capitalizing on reliability. With this objective, the Japanese company has developed a rigorous management style, which aims for "zero defect". It is this force that drives the brand. It is therefore not surprising to find Toyota consistently...

20 Nov 2010
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Mark & Spencer: Company overview, market and competition

Thesis - 5 pages - Management

Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a...

20 Nov 2010
doc

Air Arabia: Company overview, market and competition

Thesis - 4 pages - Management

The company Air Arabia which is chosen in this report is a public company. This report also gives information about how the company works internally and externally. The main hub of the Air Arabia Company is in Sharjah, U.A.E and Mohamed V Airport in Casablanca, Morocco. This report will also give...

18 Nov 2010
doc

France telecom: The suicide crisis

Thesis - 17 pages - Management

France Telecom S.A. is one of the world's leading and largest telecommunications operators in the world. It is the main telecommunications company in France, and the third largest in Europe. The French Telecom/Orange Group is also a world leader in telecommunications services for multinational...

18 Nov 2010
doc

An overview of Management approaches

Thesis - 4 pages - Management

There are many theories on management. Taylor's Classical Theory comprising Scientific Management, Fayol's Administrative Management and Weber's Bureaucratic Organization. Frederick Winslow Taylor (1856 - 1915, Philadelphia) is known as the Father of Scientific Management and is considered as one...

20 Oct 2010
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Decision making management: Fully reflected decisions against quick and reflexive actions in decision making

Thesis - 3 pages - Management

Any human activity calls for making decisions, which can be defined as a commitment to a course of action. The result of making decisions is the selection of an alternative over others. The process involves discovery, acquisition and combination of relevant information. People have different...

12 Oct 2010
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Change management: The difficulties in applying change processes - published: 12/10/2010

Course material - 8 pages - Management

When a company knows an important growth, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging the global service and functioning. But it is...

07 Oct 2010
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Risk Management: Top 10 risks of a Koninklijke Philips Electronics

Course material - 8 pages - Management

Philips Presentation Koninklijke Philips Electronics N.V., well known as Philips, is one of the biggest groups of the world in terms of electronics, household, music edition and medical equipment. In 2004, its sales reached € 30.3 billion and employed 161 586 people in more than 60 countries...

06 Oct 2010
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McDonald's multicultural management

Thesis - 8 pages - Management

Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the brand built a...

06 Oct 2010
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US Leadership and Management

Thesis - 10 pages - Management

Martin L.K. Was born in 1929 in Atlanta in United States of America and originally named « Michael King Junior ». His father was the Reverend Martin Luther King Senior. After traveling in Germany, his father change his name to Martin in honor of the German Protestant leader Martin Luther. In...

06 Oct 2010
doc

Change management: The difficulties in applying change processes

Essay - 8 pages - Management

When a company witnesses an important growth or change period, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging their global service and...

04 Oct 2010
doc

What best explains people's willingness to work hard?

Tutorials/exercises - 6 pages - Management

To develop an answer to the question, “what best explains people's willingness to work hard?” it is necessary to look at some of the most influential motivational theories. However, before this, it is vital to have a clear understanding of the development of thought that led the...

29 Sep 2010
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Conference and Exhibition Management in Berlin

Essay - 11 pages - Management

Conferences and related events are developing sectors which represent a significant part of the tourism industry. Generally, the type of venue can be divided in six parts, (BACD, 2006): •Hotels (53%) •Unusual venues (19%) •Conference / training centres (10%) •Multi-purpose...

29 Sep 2010
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Transversal case study - Montefiore Medical Center

Case study - 12 pages - Management

With more than 70,000 admissions per year, Montefiore Medical Center is one of the largest healthcare institutions in the United States and is the most dominant hospital in the Bronx borough of New York City, which is apparently one of the country's poorest neighborhoods. It has two major...

29 Sep 2010
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The role of conceptual models in strategic management

Essay - 7 pages - Management

Since many decades the corporate world has experienced significant changes. In order to remain competitive, companies must adapt themselves to the new changes. Strategic management is one of key success for competitiveness. To achieve the company's goals, strategic management models have been...

29 Sep 2010
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Case study : CSR policy and corporate governance, Casino group, annual report 2007

Case study - 10 pages - Management

Sustainable development can be defined as 'trying hard to answer to the present's needs without compromising the capacity to satisfy the future generations needs'. Sustainable development has three pillars, the social aspect, the ecological aspect, and the economic aspect. In fact,...

29 Sep 2010
doc

Risk Management

Essay - 8 pages - Management

The risk management process is definitely marked by several steps that have to be respected in order to avoid financial risk exposure. It actually starts with the establishment of the context for strategic, organizational as well as risk management criterion according to each evaluated risk. The...

29 Sep 2010
doc

Starbucks - Organisation and Management

Case study - 9 pages - Management

In 1971 the story began, three Seattle entrepreneurs started the Starbucks Corporation. They sold whole bean coffee in one store. After 11 years, their business had grown tremendously and they hired Schultz in 1982 to be the manager of retail and marketing. He had some ideas, he 'advised that...

29 Sep 2010
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Public Relations

Essay - 4 pages - Management

The term 'public relations' is recognized and widely used by many people. However, it is often misused and misunderstood. It is sometimes confused with press release and publicity. A career in public relations is wrongly perceived as the perfect job for people who enjoy parties and...