Study of the Brand Montblanc
Thesis - 11 pages - Management
Montblanc is one of the most prestigious global brands. The white star of Montblanc symbolizes the commitment to use high quality materials, and to perform workmanship of great finesse and craftsmanship to provide a highly distinctive style. It is a strong company which has survived the century...
E-Branding in the Swiss hotel industry
Thesis - 25 pages - Management
This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria such as:...
Five forces of the model to support AREVA (2010)
Thesis - 6 pages - Management
In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...
Ikea - Easyjet: a common low-cost concept
Case study - 8 pages - Management
How is the choice of a comparison between two companies which are not operating in the same segment motivated? Indeed, nothing (or almost nothing) seems common between Ikea and EasyJet, except that 'if you look closely, you can perceive a common basis, a concept that both companies have made...
Internal control and risk management: Application to Eurostar
Thesis - 6 pages - Management
The Eurostar Group is an EEIG (European Economic Interest E) which is responsible for managing commercial passenger service on the Paris London route among others. The fleet of 27 trains is owned by three companies belonging to the EEIG (SNCF, SNCB and EUKL). Each of these three companies is...
Management report: The Clarins group
Case study - 16 pages - Management
In 1954, Jacques Courting opened beauty salons in France under the name of Clarins. To complement the activities of these institutions and to benefit all women with his long experience, Jacques Courting decided to create effective products to be used at home in the early 1960s. The team included...
Windsor Deluxe: a luxury hotel in Alexandria
Case study - 4 pages - Management
The tourism sector is undergoing a sea change. Spurred on by economic globalization, we are witnessing a dramatic increase in tourism and therefore increased competition; however, tourism remains very sensitive to the economical, political, social and security conditions. Consumers are spending...
Establishment of an H&M store in Morocco: Inter-cultural variables and organization
Thesis - 16 pages - Management
Intercultural management aims to make us work and reflect on the well defined cultural differences between people involved in the inner workings of the enterprise. Indeed, the cultural differences encountered when setting up a company in a foreign country should not cause problems. On the...
The speed of innovation and the impact of Moore's law
Case study - 4 pages - Management
Gordon Moore, co-founder of Intel, formulated a law in 1965 stating that the speed and power of computers doubles every 18 months at constant cost (it is actually the story of transistor density on the silicon wafer). To offer a simple example: if I buy a computer today for 1000 Euros, it will be...
IKEA: Leadership and organizational culture
Case study - 9 pages - Management
It all began in 1943, when a young man Ingvar Kamprad, 17 years old, decided to create his own company, starting from a reward from his father for having finished his studies. This small company located at Agunnaryd in Sweden has now become a major performer in the world of organizations,...
'The third dimension of management', Robert R. Blake and Jane S. Mouton (1987) - foreword, chapters I and II: The grid of managerial development
Case study - 4 pages - Management
Theoreticians Robert R. Blake and Jane S. Mouton were the first to theorize on the dynamics of organizations. The most recognized part of their work relates to the grid of managerial development, which they developed. It conceptualizes management according to the various styles of leadership....
Inclusion of employees in the collective performance of companies
Case study - 4 pages - Management
As part of the discussions initiated in February 2009 by the President of the Republic on the distribution of value added, the Movement of French Enterprises or ‘Mouvement des enterprises de France' (MEDEF), formulated last July, several proposals to develop the employee savings, considered...
Dominos pizza - Failures and key success factors
Case study - 8 pages - Management
With beginning of the year 1960, the pizza pie registered such an obsession in the USA that many specialized chains were created in order to answer the requests. The first Dominos Pizza opened in 1960 in the State of Michigan. In order to meet the needs of its customers, the students of the...
Managerial analysis of companies based in the Netherlands
Case study - 4 pages - Management
Firstly, what is striking in the Netherlands is the common company spirit, this belief is generalized in the capacities of man to act and progress. This cultural aspect then induced a direction of pluralism, mediation and even negotiation. The Netherlands are the crossroads, crossed and...
The management of innovations at Google and its incubator, Google Labs
Thesis - 8 pages - Management
Founded in 1998 by two students of Stanford, who have become billionaires since then, the Google Company managed in less than 5 years to become the world leader in its branch of industry, the search for contents on the Internet. In just a decade, founders Larry Page and Sergey Brin where joined...
The management of the supply chain of Domaine de la Motte
Case study - 5 pages - Management
Description of activity The Domaine de La Motte is not far from Narbonne which is in the heart of Languedoc Roussillon. It includes nearly 175 acres of vineyards in Australia and specializes in the production of Chardonnay. The production area is mainly reserved for brands such as the...
Apple Inc. brand and SWOT analysis
Thesis - 9 pages - Management
The company Apple Inc. is an innovative company operating in the sphere of multimedia and high technology as the 7th largest global manufacturer. It is present in both hardware and software production. It also provides online services (iTunes).It is very important to know and understand...
Los Angeles, the anti-model of New York
Case study - 3 pages - Management
New York represents the very model of the global city. In such a city, combining the command centers in a city center is extremely important. Faced with this model, Los Angeles appears as an anti-model focusing primarily on the "suburbs". Will Los Angeles be the model city of the 21st century?...
Overview of management in Mars and Co. consulting firm
Thesis - 9 pages - Management
Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was born in Neuilly Sur...
Business Research Method: Study on Organizations in Dubai Media City (DMC) and Dubai Internet City (DIC)
Thesis - 7 pages - Management
Teleworking has lately obtained a substantial allowance of vigilance both in the academia and expert world, as one of the amazing alterations in enterprise practices (Morgan, 2004). In the last couple of years, we have seen an expanding interest in the notion of teleworking, especially in Europe...
Trends and Innovations in Knowledge Management and CRM
Thesis - 4 pages - Management
Kalakota & Robinson (2001) state that ‘CRM is an integrated sale, trading, and service scheme that precludes lone showmanship and that counts on coordinated enterprise-wide actions.' Tiwana (2001) states that ‘CRM is a blend of enterprise methods and expertise that aims to realize a...
Study of Latin American societies in the context of urbanization
Case study - 5 pages - Management
One way to understand Latin American societies is to examine issues that cause conflict. These are most common when management tangles with urbanization, this has become a central issue, particularly since the late 1980s that saw the emergence to the "urban crisis" [1] . The articles in this...
Risk Management: Amazon.com
Thesis - 24 pages - Management
As the industry leader with largest market capitalization amounting to $79.48billion, Amazon.com (AMZN) is exposed to more risk compared to the others. The risk that affected Amazon the most is Operational risk. Due to the business environment which comparably new to others, Amazon has to go...
Iggy's Bread of the World: A Case Study
Case study - 4 pages - Management
Problem statement: Igor and Ludmilla Ivanovic, owners of Iggy's Bread of the World, have suffered a major collapse of the core culture of the organization following a fast and massive expansion. If the core values and culture that brought Iggy's initial success is not restored, the fast and...
Nespresso: Customers Benefits
Case study - 7 pages - Management
Nespresso, currently the market leader, has always offered coffee machines to suit everybody, for professionals and the general public. The success of the brand relies on increased consumption, and a strong want by the company to meet customer expectations. It can be any type of Nespresso...
Heineken company: Value Based Management
Case study - 20 pages - Management
The Heineken family entered the beer business in 18641, when Sir Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company worldwide. In recent figures, the company has...
Strategic Management: Starbucks
Thesis - 9 pages - Management
Starbucks is an American company selling coffee cup to customers in their own stores all around the world. This firm is more present in manufactured countries such as in the North American and East Asian areas and also in Europe. Nevertheless, the area that we are concerned is Europe and...
The factory of large distribution: Bonduelle de Lallio, Italy
Case study - 8 pages - Management
The choice of destination for my internship was not easy: I had a lot of tracks across Europe, but only one interested me: the plant Lallio Bonduelle, near Bergamo (40km from Milan) in Italy. After finding an internet shared apartment near the factory, I decided I was then left for a month in...
Strategy of the IKEA group - published: 24/11/2010
Thesis - 20 pages - Management
Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
How did HRM allow Alcatel to adapt to changes posed by the changing market?
Thesis - 9 pages - Management
We were on the lookout for a company that was willing to provide us with the information for our investigation file. We had a consultant in our midst, who put us in contact with several companies like Bouygues, Dassault and Alcatel. We wrote several letters explaining the purpose of our approach...
