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10 Jan 2011
doc

Amazon.com: Analysis and study of strategic decisions

Case study - 16 pages - Management

Human beings are often known for their ability to adapt. This is reflected particularly on the scale of the company, which, if it captures a large market share for a period, all things being equal, it can also be modified in a context growing in strategic reorientation. The gradual emergence of...

10 Jan 2011
doc

Honda's publicity campaign for the CR-V

Case study - 2 pages - Management

Honda, (the car maker) launched a new four wheeler in 2005 called the Honda CR-V. This vehicle was supposed to be quiet, clean, efficient and aesthetic. However, the pollution generated by the CR-V and its failure to adapt to the city life became the main complaints of the vehicle. The CR-V has...

10 Jan 2011
doc

Organisational approach of Mintzberg

Case study - 4 pages - Management

The traditional concept of regulating the behaviour of employees in an organization dates back to the end of the nineteenth century. This was chiefly due to the works of Henry Fayol, Max Webber, Frederick Taylor and their contemporaries. These approaches are consistent with the concept of the...

10 Jan 2011
doc

Crisis management: mattel (2008)

Case study - 5 pages - Management

Hitherto regarded as the undisputed leader of the global toy market, Mattel experienced problems that tarnished that image in the second half of 2007. In fact, the various toy recalls which were widely reported by media, made an impact both on its relationship with consumers as well as its...

10 Jan 2011
doc

Issues of strategic management

Case study - 8 pages - Management

Strategic management is a multidimensional concept which plays an important role in the survival and sustainability of a company. Without a business strategy, a company cannot grow. The strategy is a process of setting goals and determining the means to accomplish that goal. This is done in...

10 Jan 2011
doc

Dolce&Gabbana and its communication strategies

Case study - 11 pages - Management

Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...

10 Jan 2011
doc

L'Oreal company case study: Management and performance

Case study - 49 pages - Management

L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As part of a...

10 Jan 2011
doc

Durex: Brand building

Case study - 2 pages - Management

The company called Durex, that sells condoms, has a very strong marketing strategy. It does not design products that are either better or worse than its competitors, but has an edge over the others thanks to its excellent marketing and advertising strategies. With significant investments in...

10 Jan 2011
doc

Japan: Taste of the protocol

Case study - 2 pages - Management

Japan is said to be a difficult market to penetrate and this will probably not change overnight. What makes Japan a hard business partner is its combination of strong cultural roots and rapid economic success. For foreign businessmen, this dichotomy is very confusing, especially in interpersonal...

10 Jan 2011
doc

Nike's brand building strategy

Case study - 6 pages - Management

Nike, one of the best known brands in the world, was established in the United States in 1972 by Phil Knight and Bill Bowerman. The name 'Nike' owes its origin to the Greek goddess of victory, Athena Nike. In 1971, a graphic art student created the logo that became the memorable logo of...

10 Jan 2011
doc

Risk management in a supply chain

Case study - 4 pages - Management

The management of risks has constituted a strategic issue for companies since the early 90s. Risk Management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's...

10 Jan 2011
doc

ThyssenKrupp Elevators

Case study - 5 pages - Management

An introduction to the company: It is often said that first impressions are the best impressions, when we arrived at the company with its high tower, it brought on a sense of seriousness, grandeur and security. ThyssenKrupp works to offer all classes of society and all organizations that may...

10 Jan 2011
doc

Supply Chain Management (SCM)

Case study - 3 pages - Management

Currently, the pace of globalization is being accelerated by the development of new information technology. This modifies the relationship that companies share with third parties like customers, suppliers and partners, and makes it more complex. The companies have to constantly work towards...

10 Jan 2011
doc

Reality of participative management in India

Case study - 3 pages - Management

‘Participation in Irrigation: what has changed since the Act of 2000 in Tamil Nadu?' (Olivia Aubriot), and ‘The scientific and rational management of Indian forest resources' by Emmanuel Bon, are instances of application of management models of space separation. We present these two...

07 Jan 2011
doc

RFID (Radio Frequency Identification) Medical Tags

Thesis - 10 pages - Management

This small business venture attempts to solve a problem that many hospitals have to deal with on a daily basis along with paramedics who serve injured patients. Hospitals spend millions of dollars on patient filing and patient information. However, many times, physicians may lose crucial...

04 Jan 2011
doc

An investigation into the Informatics Industry Sector: The case of Apple

Thesis - 16 pages - Management

Apple Computer Incorporation is an innovative company settled in the media and high technology world. It is the seventh biggest company in the world which is present in hardware and software as well as online services. The fact that Apple practices different activities does not help to exactly...

03 Jan 2011
doc

The consumer behavior with the advent of information age

Thesis - 6 pages - Management

Over the past few years, the Internet democratization, due to the Web development, shows major changes in several sectors of social and economic life. The main effect of this growth was to cause a very fast modification of the reality in which consumer evolves. Indeed, we can observe the creation...

03 Jan 2011
doc

Analysis of a company: H&M

Thesis - 31 pages - Management

Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...

03 Jan 2011
doc

Study of the Porsche company

Case study - 20 pages - Management

Registrations, turnover, and financial results: all these have only grown for Porsche over the years. The arrival of the Cayman was witnessed on November 26, 2005, but the hybrid Cayenne and Panamera arrived in 2009 and offered outstanding performance. Amid a global automotive industry in serious...

03 Jan 2011
doc

Strategic Management: The market of applications for Smartphones

Thesis - 10 pages - Management

The Smartphone applications market is skyrocketing: While operators recorded 3% global profit in 2009, the application market is on track to reach 17 billion Euros in 2012, versus 4 billion in 2009 (with already some 7 billion application downloads). This means a growth of about 50% during the...

03 Jan 2011
doc

Estee Lauder: Brand management

Thesis - 5 pages - Management

The Group Estée Lauder Companies is a family organization, marked by the importance of the service and the balance between regions, brands and businesses. The company Estée Lauder Inc was founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production of cosmetics in the city...

02 Jan 2011
doc

Bombardier & Adtranz : Strategic Management

Thesis - 4 pages - Management

The rail equipment industry is divided into six departments: services, propulsion and controls, total transit systems, rail control solutions, rolling stock and fixed installation. First and foremost, moneymaking policies cannot go apart from public subsidies: Government regulations are to be...

31 Dec 2010
doc

United Colors of Benetton: An overview

Case study - 8 pages - Management

The clothing market is doing well with a growth rate of 2.5%, even though the market is unstable due to certain aspects (environmental, economic, socio-cultural, etc.), Despite saturation, Benetton is a brand that continues to sell quality clothing. However, given the explosion of mega stores,...

31 Dec 2010
doc

Case study of intercultural management: Lenovo

Case study - 5 pages - Management

Lenovo is an innovative international technology company, based in the Chinese cultural environment. It was born from the acquisition of the IBM Personal Computing Division by the Lenovo Group. Today, Lenovo is headquartered in Purchase (NY), and its main activities are directed from Beijing,...

31 Dec 2010
doc

Analysis of E-business at Dell, HP and IBM

Thesis - 10 pages - Management

It is now recognized that new technologies, especially Internet access, tend to modify communication between the various players in the professional-consumer relationship. E-business (electronic business) is a broad concept that could be synthesized by the use of electronic means (especially...

31 Dec 2010
doc

Program of equitable trade: Analysis of Nespresso

Thesis - 4 pages - Management

Since 2003, the market for hot drinks has recorded a significant drop in sales volumes, due to a transfer of purchases to other products such as fruit juices and other product formulas. This has forced the industry to put forward further innovation to attract new consumers. These developments...

31 Dec 2010
doc

Study of the Brand Montblanc

Thesis - 11 pages - Management

Montblanc is one of the most prestigious global brands. The white star of Montblanc symbolizes the commitment to use high quality materials, and to perform workmanship of great finesse and craftsmanship to provide a highly distinctive style. It is a strong company which has survived the century...

31 Dec 2010
doc

E-Branding in the Swiss hotel industry

Thesis - 25 pages - Management

This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria such as:...

31 Dec 2010
doc

Five forces of the model to support AREVA (2010)

Thesis - 6 pages - Management

In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...

31 Dec 2010
doc

Ikea - Easyjet: a common low-cost concept

Case study - 8 pages - Management

How is the choice of a comparison between two companies which are not operating in the same segment motivated? Indeed, nothing (or almost nothing) seems common between Ikea and EasyJet, except that 'if you look closely, you can perceive a common basis, a concept that both companies have made...