The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference between performance and fashion, function and style, formal and informal that once existed has become increasingly blurred. The way of performing in a sport has changed noticeably. It has been observed that playing a sport has turned from the old thought of offense to defence and vice versa to a relaxing activity. Thereby contributing to the all round development of mind and body. Paradoxically sport as an exclusive practice has entered into a different area tending to vanish from being in favor of a multiplicity of sports practices. This evolution has triggered an explosion in sports activities and their diversity makes understanding difficult in today's world. This has left the sportswear market in an arduous situation. Immaterial criteria now seem to have a predominant influence on consumer behavior. Changes in the way of life, the fashion phenomenon and sportspeople like Z. Zidane converting themselves into real "living gods", have elevated the sportswear brand names and brought them into the limelight. The sportswear industry is dominated by a few giants who launch fashion trends and invest aggressively in research and development as well as in advertising and promotion.
[...] an embroidered shirt 33 ANNEXE FLA Workplace Code of Conduct 39 ANNEXE Press Release 09 August ANNEXE The Petition 41 ANNEXE The Petition 42 ANNEXE The Declaration of the Human Rights 44 ANNEXE Adidas Standards of Engagement The sportswear industry has been through major changes in the past decades. Indeed, since the 1970s, athletic sportswear has evolved from specific product lines aimed at small and unique markets into mainstream fashion products. The distinct division between performance and fashion, function and style, formal and informal that once existed has become increasingly blurred. [...]
[...] In most of the countries where sportswear goods are manufactured, the role and social position of women means that they are accustomed to obeying men like their fathers, husbands or brothers. Secondly, if equality over pay is hotly debated in developed countries, especially in France, it is far from being the case in those countries where it is considered as normal that women are paid less because their wages are viewed as the household's second income, there to make up the shortfall of the husband's wage. [...]
[...] Companies resorting to these methods of production can be more competitive and can either reduce their prices, or use the profits on advertising, research, promotion and marketing, which are essential in order to create a strong brand name in the sportswear industry and to distinguish oneself in a sector where the competition is stiff. As early as 1993, a study conducted by the committee for economic research revealed that a Hungarian worker cost five times less than a French worker, and a Malaysian worker 46 times less. [...]
[...] Take for example the turnover of the Oxbow group that has recorded a constant and regular growth for 5 years defined as a way of life Contrary to the leading brand names of the sportswear industry (Nike, Adidas, and Reebok) which are aimed to the general market, the outdoor brands are geared towards a specific market providing within a large spectrum of universes But beyond the technical aspects the outdoor market can carry, the outdoor brands are often associated with their own values, such as quality, authenticity, ethics, respect, nature and community spirit. [...]
[...] In all cases, wages must equal or exceed the minimum wage or the prevailing industry wage, whichever is higher, and legally mandated benefits shall also be provided. Wages shall be paid directly to the employee in cash or check or the equivalent, and information relating to wages shall be provided to employees in a form they understand. Advances and deductions from wages shall be carefully monitored, and shall comply with law. In addition to their compensation for regular working hours, employees shall be compensated for overtime hours at the premium rate legally required in the country of manufacture or, in those countries where such laws do not exist, at a rate exceeding their regular hourly compensation rate. [...]
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