Today, companies need to create and develop their corporate culture to transmit an image and identity. It permits to build a stimulant and attractive environment in the company and the employees feel the affiliation to a group. In this way, firms are more effective, productive, efficient and active. In this paper, we'll see the identification of the corporate culture, its impact, its results and some examples that will illustrate the topic. The corporate culture is the group of rules of a company, the values and the signs shared by all the employees, and the common way to promote them, the ethics, procedures and atmosphere of an organization. The corporate culture is an essential process of managing an organization. Managers have to establish a beneficial corporate culture to run a business, with clear values and beliefs, successful business principles and operations, and an emphasis on human resources and customer satisfaction. The culture is the history and the daily of the organization; in this way, the company differs from the others.
[...] It is an area of Attraction Park for the Googlers (any employee of Google) which offers facilities like a gym, free laundry rooms, post offices, free buses with WIFI from the city to transport employees, two small swimming pools, a sand volleyball court, massage room, assorted video games, Football, baby grand piano, pool table, ping pong, roller hockey twice a week in the parking lot and more than a dozen cafeterias and restaurants of diverse selection which offer healthy food for free By sharing a corporate culture, Google wants to increase communication, offer a stimulant intellectual and creative environment. [...]
[...] The corporate culture is important both for the company and the employees. It can be improved in relation with the expectations or can undergo a rupture because of the environment. Trainings are provided to assist the change toward the new culture and modify customs of the members. The change is benefic for the employees; they can participate to the creation of the new rules, values and procedures. They feel an affiliation and develop together team spirit and cohesion. In this paper, I noticed that the corporate culture is necessary for the effective development of the organization. [...]
[...] Those networks enrich the corporate culture and can solve issues. Also, the company can organize some informal methods and tools to develop the team spirit around its values, norms, procedures or reinvent them together. For example, a “team or community charter” can be created in the goal to reinforce adhesion and affiliation feeling: members build their own values, norms . In this way, they can follow their own rules; analyze the situation and the impact of the “team charter” and solve some issues in their organization and teamwork. [...]
[...] The corporate culture has an impact on the organization and its environment but it has also threats and weaknesses. Part V : The SWOT Analysis of the corporate culture The corporate culture affects in two different ways: - The extern approach (Opportunities and Threats) deals with the market, the competitors, the customers and all the exterior actors. - The intern approach (Strengths and Weaknesses) deals with the employees, the organization, the products, the communication, the distribution and all the intern actors. [...]
[...] Part II : The elements of the corporate culture We define the corporate culture by The rites: customs, behaviors for example recruitment, meetings, employee evaluation . some companies are looking for employees with values that corresponding with the current culture The myths: legends, histories associated to the company. For example, some firms create museum to remember their past and the progress accomplished. The symbols: Signs of cultural information and communication elements (logo, style, uniform, dress code, badge The members of the organization differ from the exterior persons. [...]
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