IGEHO is the International Exhibitions for Hotels, Catering and Extra-domestic consumption. IGEHO offers an overview of a humongous range of products and services and also provides a great platform for networking to anyone who is professionally a part of the Food and Hotel industry. IGEHO till date remains the biggest and the most important event for the catering and hotel trade in Switzerland giving a tough competition to its counterparts all over the world. (www.facebook.com)
This trade fair takes place every two years at the Messe Basel Halls in Switzerland. In 2011, IGEHO was held from 19-23 November and was undoubtedly a great success. A total of 800+ exhibitors and a rough 75,000 people were present at this event. (www.igeho.ch, 2011). The range of products includes food & beverages, delicacies and wines, leaning products, etc. IGEHO is very important for suppliers of products, services and solutions for hotels, restaurants because during this event the B2B retail trade is very high.
An event of such stature requires great planning and organization. Logistics is the discipline of planning and organizing the flow of goods, equipment and people to their point of use' (Shone & Parry). In this report the author aims to identify the logistic tasks needed to ensure that the event is successful, together with an analysis of the suppliers needed to stage the event.
[...] This should be taken care of at the next event. The last issue which was very important was that of emergency medical services, on none of the maps could the author find any idea of an emergency centre and did not even see one throughout the venue. Hence overall we can conclude that even with its minor issues IGEHO was a logistical win. 6|Page Bibliography (n.d.). Retrieved from www.facebook.com: https://www.facebook.com/igehobasel?sk=info www.igeho.ch. (2011, November). Retrieved from http://www.igeho.ch/go/id/jpf/lang/eng Bowdin, G., Allen, J., O'Toole, W., Harris, R., & Donnell, I. [...]
[...] The ticket costs CHF 70. When it comes to transport the website of IGEHO provides complete details of the accessibility to the venue and also the facilities of lodging and boarding for overseas visitors. The ticketing control was done through ticket punching in systems immediately after the cloak room section at the entrance. There was problem of queuing because the visitors trickled from the event. There were maps at the end and beginning of every floor for the easy flow of visitors. [...]
[...] (Vermaelen, 2011). IGEHO also has a good number of important stakeholders who will be impacted by the success of the event. Some of the most important stakeholders of IGEHO are Visitors, Host Organisation, Host Community, Exhibitors, Media and Workers. Visitors, be it individuals or organisations are one of the most important stakeholders of this event. The visitors in IGEHO are the people from the catering, food, hotel trade etc. More than 1,500 guests from Switzerland and neighbouring regions are being invited as part of the IGEHO VIP programme. [...]
[...] Lost and found section has been checked and the venue is handed over. Thereafter all staff must be greeted all their payments settles and with all the necessary procedures. After these processes all the records must be updated and reports must be made regarding the event and its critical success factors and its achievements. All the bills of all suppliers and contractors must be paid and all the contracts should be released. All the ups and shortcomings of the event should be recorded and recommendations should be made. [...]
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